This Presentation aims to cover the success of apple in subject of new product offerings.

2. HELLO APPLE !!
• Apple Inc. Technology company
• Founded in 1st April , 1976
• Revenue $215.6 Billion
Founding team
Steve Jobs Ronald Wayne Steve Woznaik

3. A vision he saw
To give technology in hands and home of
people
Apple 1(1976) Apple 2 (1977) Apple 3 (1980)
Apple goes public in 1980
Steve GETS FIRED IN 1985 !!
PERSONAL COMPUTING

4. The Downpour ! 1991-1997
• Decline
• Restructuring
• Acquisitions

5. He returns !!
• The Era begins !!
LETS GO BACK TO OUR ROOTS TO WHO WE ARE.
-STEVE JOBS (1997)

6. THE ERA STARTS !!
• The iMac -1998
AND DEN THE ERA STARTS !!
with
Apple IPOD- Digital Audio Player

7. Then comes Revolutionary iPhone
THE PITCH
PHONE
+
Music Player
+
Internet Device

12. DIVERSIFICATION

13. The Rise and Rise of APPLE INC.

14. We are EXPERTS IN THESE !!

16. Innovation and Revolutionary User
Interface is our KEY !!
We revolutionize industries !
•Personal Computing
•Digital Music
•Smartphone
Our Launches have been monumental !! Why ?

19. Our plunge of innovation gave us
rise !

20. OVERVIEW LETS WRAP IT
UP !!
• Company Background
• Range of Product Offerings
• SWOT analysis of iphone
• Product life Cycle of
• Methodology of new product offering
• Why Apple is Game changer?
• The Golden Circle of Apple
• Competitive Advantage

21. CREATED BY UDIT SHAH, PDPU, during a
marketing internship by Prof. Sameer Mathur,
IIM Lucknow