A marketing research in which i have to launch my own product,and was with the name of Crispy Burger

2. A Presentation on Crispy Burger

4. To Provide our customers
with unique and relaxing
experience-same as home.To
be a successful fast food
provider in Pakistan

5. Unique, Innovative and entertaining taste.
Control costs and Implementation of Conservative
approach.
Provide 100% satisfaction to our customers
Promote good values of company

6. • Umair and Hassan will be the head chef’s,
As we both are partners.so we both will be
responsible for every aspect of business.
• Our daily job will to cook, Serve the food
and lead the staff.
• The definitive goal of the restaurant is to
make the customers happy so that they
will come back.
• For everyone Dress up style will be
proper. And Attained and server the
customers in a friendly way.

7. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Expenses Assets Investment Loans
Start up
Expenses Assets Investment Loans

9. • Restaurant intends to cater to a wide customer base.
We want everyone to feel welcome and entertained.
We have defined the following groups as target
segments that contribute to our growth projections:
• Youth,Teenagers, Working Class
• Tourist
• The will generally fall in between 15 to 50 age group
28%
43%
29%
MARKET SEHMENTATION
Younster Working Class Tourist

10. Market Promotion
Online Advertising
Radio and Newspaper, Magazine Adverts
Posters & distribution of pamphlets
Affiliation

11. • Our sales strategy requires consistently high
quality food service , speed and good `quantity.
• We intend to succeed by people a combination of
excellent and interesting food in an environment.
• We will create an appealing and entertaining
environment with unbeatable and quantity at an
exceptional price.
• Interacting with our customers personally, so they
know that their feedback goes directly to owners.
• All menu items are moderately priced for the
area.

12. Kitchen Service area and
staff area
Dinning Area Estimated Cost
Occur
Preparation Electrical Entrance lobby PKR 1,00,000
Cooking Plumbing Reception PKR 1,50,000
Storage Surveillance Waiting lobby PKR 2,50,000
Utensils and
equipment
Service entry Dinning space PKR 3,00,000
GrandTotal
PKR 8,00,000