Chapter 9: Using Hub Spot CRM Software To Develop Customer Relationships

1. Chapter 9: Using HubSpot CRM
Software to Develop Customer
Relationships

2. Using HubSpot
CRM Software to
Develop
Customer
Relationships
Store and manage up to
1 million contacts
Timelines of all dealing
for each contact
Management of Contact
and pipeline
Instant notifications
when a contact opens a
link, opens an email, or
downloads a document
Gmail and Outlook
immigration for easy
email tracking,
notifications,
templates, and
scheduling
Interact with website
visitors and customers
through live chat

3. Define the roles of appearance and impressions in
customer relations

4. Your
appearance
matters
HOW YOU LOOK AFFECTS
YOUR CUSTOMERS. IF YOU
LOOK SHARP, THEN YOUR
CUSTOMERS RELATE TO YOU
IN A BUSINESS OR
PROFESSIONAL MANNER.
YOU WILL HAVE AN AIR OF
AUTHORITY. PEOPLE RELATE
TO YOU DIFFERENTLY BASED
ON HOW YOU LOOK
WHETHER WE LIKE IT OR
NOT.
HOWEVER, WE ARE IN
CONTROL OF OUR
APPEARANCE SO TAKE
ADVANTAGE OF THE
OPPORTUNITY.

5. Your
appearance
reveals on
your product YOUR DEMONSTRATION IS ASSOCIATED
TO YOUR PRODUCT.
OUR IMPRESSION REFLECTS HOW WE
BRING OUR PRODUCTS. THE DECENT
WE LOOK THE BETTER OUR PRODUCTS
ARE RECOGNIZED.

6. Your appearance
benefits the value
of your work
• Taking the time to be delicate and trimmed as good
quality products sell competently associated with a
good quality impression.

7. Your appearance
impacts the price
you can charge
for your struggle
• Your product also commands top dollar if you look top
class. If you present yourself as normal, then your
products are perceived average as well.

8. Demonstrate proper email etiquette for customer
service

9. • One of the most important parts of an email is the subject line because it is
the first thing recipients see in their inbox. Create a direct subject line so
your recipient instantly comprehends what your message is pertaining to.
Draft a clear, simple subject line
• Maintain your email’s default text and font colour for a neat, proficient
appearance i.e., black, or dark grey text in a simple, easy-going font. This
way you can better guarantee your recipient interprets your message and
trusts that it is absolutely from you.
Use a standard font

10. Address
Address your recipient formally.
It is particularly crucial to adapt
professionalism when addressing
your contact by Mr, Mrs etc.
Write in
Write in a friendly tone. Being
extra friendly is not bad even
you will leave no doubt in the
reader’s mind that your intent is
to be kind and thoughtful.
Use
Use formal grammar. Write in a
manner that depicts you and
your business well. Taking into
consideration punctuation,
spelling, and grammar —
especially when you are
intending from a mobile phone.

11. Respond responsibly. Keep the
conversation well-arranged. Reply
to all new items, unless the
problem appears to a natural
finding.
Offer assistance. Include an offer
of support and guidance to
demonstrate your commitment to
giving an excellent experience.
Make the call
Incredible email etiquette is also
about realizing when email does
not reach the required standard.
Meantime cancellations, urgencies,
susceptible issues, or perplex
topics might authenticate a phone
call instead. Your customers will
oblige if you make a call.

12. Know techniques and strategies for handing difficult customers

13. Practice
reflective
listening
Practice reflective listening. This
approach instructs you to comprehend
what the customer is saying by
inferring their words and body
language.
Next, reflect on the emotions and
feelings you heard back from your
customer. Never guarantee you will
cure the situation since you might not
be able to.
Your purpose at this stage is to make
your customer realize heard and
valued.

14. Consider their
affect heuristic
Your client could have unknowingly been
caught up into a year-long agreement with a
vendor who did not abide by their promises.
Due to prior experience, your customer is
now perceiving you through that lens.
The impact of the heuristic is a cognitive
shortcut. It enables you to make quick,
productive decisions that rely on how you
sense the person, place, or situation you are
assuming.

15. Let go of fear
If a customer is prevailing difficult,
we are afraid to confront them
because we might risk the
connection.
If they communicate disapproval
with your timeline or pricing system,
we fear because we might not be
competent to fix the problem.
When dealing with a tough customer,
your business is to listen,
comprehend, and discuss ern next
steps.

16. Remember,
anger is
natural
Let us say your consumer bids low for
your product and this makes you angry.
Take your customer's frustration
remarkably, but not personally.
Actively listen to what your customer
confesses.
When you have confirmed you
comprehend their frustration, thank
them for conveying it and make them
sure you will get back to them with a
solution.

17. Keep calm and
carry on
Conflict is a part of every business.
Following steps must be considered
when you face conflicts.
• Conserve a calm and professional manner
while also staying decisive.
• Abstain from name calling or finger pointing.
• Never confess or write anything that can be
used against you.
Always resolve conflicts in person or
over the phone. Do not use email for
this approach as it is not a helpful
tool for hashing out controversies

18. Thank you