2. How To
Research
Buyer Personas:
For product managers and marketers, there are several
ways to research buyer personas without spending time
directly conversing with the buyers.
4. Talk To Your
Co-Workers:
Your co-workers spend some great deal of time talking to
other sales leads and prospects. Asking some primary
persona questions can help you with buyer personas.
7. Use The
Internet:
When it comes to the internet, it’s comparatively easier to
research user personas here. You can post on different
social media platforms asking about other people’s
opinions and the problems they are looking for. Not just this
but you can research different Linkedin profiles and reach
out to different influencers to get feedback or learn
strategies from them.
10. Check Market
Research
Reports:
You have case studies and market research reports to take
some help from if you are just getting started with creating
buyer personas. It’s not always necessary that these
reports and studies match your requirements but you can
definitely use them as some sort of a practice for creating
buyer personas keeping all the industry challenges in mind.
13. Linkedin Can
Come In Handy:
Linkedin is like the hub where you can find people related
to your business or directly your customers who are asking
quite some good questions on that platform. This is the
best platform to join group conversations with them and
connect with them professionally. Learn about your
similarities with your customers on Linkedin and then
identify the popular topics that are common among them.
16. Hubspot
Marketing:
As a product manager and marketer, you have to make
sure that you are producing quality content. For this you
can use mediums like HubSpot Marketing to learn what
brings you your customers quickly. Look at the buyer
trends online, check customer catalogues and understand
customer behavior for quicker results.
