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Comunicare unmagazine,sul webBest practiceUnclepear.com / 2011
Un nuovoparadigma  In tre slide
Il Consumatore PostModerno             Coda lunga.             Internet rende i prodotti di             nicchia facilmente...
Comunicare onlineCosa si intende?                                 Media                                 Propri            ...
1/3Sono gli utenti che usano il web solo da mobile,       nel mondo       http://www.slideshare.net/bryanrieger/rethinking...
Potenziare la comunicazioneonline di un prodotto editoriale
The New Yorker
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 8
Uncle Pear |Comunicare un magazine sul web | Pag. 9
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 10
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 11
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 12
Good
Topic periodici, contest per far                partecipare i lettori e creare community                Differenziazione f...
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 15
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 16
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 17
Guardian Weekly
Insert text here or delete                             Uncle Pear | il sole 24 ore | Pag. 19
Insert text here or delete                             Uncle Pear | il sole 24 ore | Pag. 20
Insert text here or delete                             Buon aggiornamento contenuti e                             interazi...
Buon aggiornamento contenuti einterazione. Rispondono ai commentientro le 24 ore in media.Utilizzano album foto come previ...
Aggiornamento irregolare                       Nessuna interazione                       RT network GuardianInsert text he...
Insert text here or delete
The Atlantic Magazine
Contenuti approfonditiAutori in evidenzaAttenzione alle illustrazioni             Uncle Pear |Comunicare un magazine sul w...
Thread nei commentiLike nei commenti (sistema emergente)           Uncle Pear |Comunicare un magazine sul web | Pag.
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 29
Internazionale
Insert text here or delete                             Utilizzo di Facbook ottimo                             Reazioni rap...
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 32
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 33
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 34
Vanity Fair
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 36
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 37
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 38
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 39
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 40
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 41
Grazia
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 43
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 44
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 45
Donna Moderna
Insert text here or delete                             Attualità + argomenti generalisti + blog                           ...
Insert text here or delete                             Uncle Pear |Comunicare un magazine sul web | Pag. 48
L’Espresso
Insert text here or delete                             Aggiornamento e blog per singoli autori                            ...
Insert text here or delete                             Feed dal sito                             Commenti non moderati    ...
Altri esempi
Insert text here or delete                             Uncle Pear | il sole 24 ore | Pag. 53
Twitter          Uncle Pear | il sole 24 ore | Pag. 54
Insert text here or delete                                news da                               website +                 ...
Insert text here or delete                             Uncle Pear | il sole 24 ore | Pag. 56
Insert text here or delete                             Uncle Pear | il sole 24 ore | Pag. 57
Uncle Pearc/o Project Group SrlVia Ghislandi 3525125 Brescia (BS)tel. +39 030 3548093fax +39 030 3547470info@unclepear.com...
Uncle pear - Comunicare un magazine sul web: best practice
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Uncle pear - Comunicare un magazine sul web: best practice

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Come comunicare un magazine su web: best practice internazionali e italiane.
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Uncle pear - Comunicare un magazine sul web: best practice

  1. 1. Comunicare unmagazine,sul webBest practiceUnclepear.com / 2011
  2. 2. Un nuovoparadigma In tre slide
  3. 3. Il Consumatore PostModerno Coda lunga. Internet rende i prodotti di nicchia facilmente accessibili Uncle Pear |Comunicare un magazine sul web | Pag. 3
  4. 4. Comunicare onlineCosa si intende? Media Propri - Sito web istituzionale - Presenza sui social network Media Media Comprati Guadagnati - Advertising, banner, - Citazioni su siti e blog campagne su Facebook - Citazioni sui social network - News a pagamento su blog - Pagine aperte da clienti, fan, utenti Uncle Pear |Comunicare un magazine sul web | Pag. 4
  5. 5. 1/3Sono gli utenti che usano il web solo da mobile, nel mondo http://www.slideshare.net/bryanrieger/rethinking-the-mobile-web-by-yiibu
  6. 6. Potenziare la comunicazioneonline di un prodotto editoriale
  7. 7. The New Yorker
  8. 8. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 8
  9. 9. Uncle Pear |Comunicare un magazine sul web | Pag. 9
  10. 10. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 10
  11. 11. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 11
  12. 12. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 12
  13. 13. Good
  14. 14. Topic periodici, contest per far partecipare i lettori e creare community Differenziazione fra i contenuti online e quelli delledizione cartacea La forza dello sviluppo sui social networkInsert text here or delete parte dall’interesse sociale della comunità
  15. 15. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 15
  16. 16. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 16
  17. 17. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 17
  18. 18. Guardian Weekly
  19. 19. Insert text here or delete Uncle Pear | il sole 24 ore | Pag. 19
  20. 20. Insert text here or delete Uncle Pear | il sole 24 ore | Pag. 20
  21. 21. Insert text here or delete Buon aggiornamento contenuti e interazione. Rispondono ai commenti entro le 24 ore in media. Utilizzano album foto come preview delle front page per ogni edizione Uncle Pear | il sole 24 ore | Pag. 21
  22. 22. Buon aggiornamento contenuti einterazione. Rispondono ai commentientro le 24 ore in media.Utilizzano album foto come previewdelle front page per ogni edizione Uncle Pear | il sole 24 ore | Pag. 22
  23. 23. Aggiornamento irregolare Nessuna interazione RT network GuardianInsert text here Personalizzazione minima dei contenuti or delete
  24. 24. Insert text here or delete
  25. 25. The Atlantic Magazine
  26. 26. Contenuti approfonditiAutori in evidenzaAttenzione alle illustrazioni Uncle Pear |Comunicare un magazine sul web | Pag.
  27. 27. Thread nei commentiLike nei commenti (sistema emergente) Uncle Pear |Comunicare un magazine sul web | Pag.
  28. 28. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 29
  29. 29. Internazionale
  30. 30. Insert text here or delete Utilizzo di Facbook ottimo Reazioni rapidissime, sharing contenuti personalizzato, interazione, utilizzo delle note Attività aumenta in sede di eventi organizzati Cambia la profile pic con la copertina ogni settimana Preview contenuti in formato cartaceo  Uncle Pear |Comunicare un magazine sul web | Pag. 31
  31. 31. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 32
  32. 32. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 33
  33. 33. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 34
  34. 34. Vanity Fair
  35. 35. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 36
  36. 36. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 37
  37. 37. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 38
  38. 38. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 39
  39. 39. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 40
  40. 40. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 41
  41. 41. Grazia
  42. 42. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 43
  43. 43. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 44
  44. 44. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 45
  45. 45. Donna Moderna
  46. 46. Insert text here or delete Attualità + argomenti generalisti + blog costanti di un autore (spesso anche solo per i contenuti online con un approfondimento sulla parte cartacea) Se la selezione dei blog temporanei (esempio per un mese) è legata a influencer o persone attive sui social media questi portano visite al sito valorizzando anche ledizione cartacea. Uncle Pear |Comunicare un magazine sul web | Pag. 47
  47. 47. Insert text here or delete Uncle Pear |Comunicare un magazine sul web | Pag. 48
  48. 48. L’Espresso
  49. 49. Insert text here or delete Aggiornamento e blog per singoli autori Parziale differenza fra i contenuti online e quelli nella versione cartacea Uncle Pear |Comunicare un magazine sul web | Pag. 50
  50. 50. Insert text here or delete Feed dal sito Commenti non moderati Uncle Pear |Comunicare un magazine sul web | Pag. 51
  51. 51. Altri esempi
  52. 52. Insert text here or delete Uncle Pear | il sole 24 ore | Pag. 53
  53. 53. Twitter Uncle Pear | il sole 24 ore | Pag. 54
  54. 54. Insert text here or delete news da website + molti retweet su argomento Uncle Pear | il sole 24 ore | Pag. 55
  55. 55. Insert text here or delete Uncle Pear | il sole 24 ore | Pag. 56
  56. 56. Insert text here or delete Uncle Pear | il sole 24 ore | Pag. 57
  57. 57. Uncle Pearc/o Project Group SrlVia Ghislandi 3525125 Brescia (BS)tel. +39 030 3548093fax +39 030 3547470info@unclepear.comwww.unclepear.com

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