UNCOVER Aimed to conjoin the creative and the talented from all around Africa and the Middle East, at a single hub filled with intellectual workshops, interactive programs, entertainment programs, and insightful utterances. UNCOVER is a perfect chance for creators and talents to shine, as well as for brands and advertisers to showcase their products. The only focal hub for Digital Content Creators all around Africa & Middle East who are keen to reach new levels of success.
This presentation is for one of the Uncover WorkshopHub programs.
(Basic Sound Principles for Video Makers)
https://www.facebook.com/uncoveryourmagic/
http://www.uncoversummit.com/
3. • “The activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society
at large“ By the American Marketing Association.
هواي التسويق، ككل والمجتمع والشركاء والزبائن للعمالء القيمة ذات العروض إنشاء أوعمليات المؤسسات من مجموعة أو نشاط
وتبادلها وتقديمها بها واالتصال
• “Defines marketing as "Satisfying needs and wants through an exchange process“
Philip Koutler
•بأنه التسويق عرف"التبادل عملية خالل من والرغبات االحتياجات تلبية
• And The Chartered Institute of Marketing defines marketing as "the management process
responsible for identifying, anticipating and satisfying customer requirements
profitably"
•بأنه التسويق عرف"مربح بشكل العمالء متطلبات وتلبية وتوقع تحديد عن المسؤولة اإلدارة عمليات"
Marketing Definition
9. 1. Products/Services: How can you develop your products or services?
2. Prices/Fees: How can we change our pricing model?
3. Place/Access: What new distribution options are there for customers to experience
our product, e.g. online, in-store, mobile etc.
4. Promotion: How can we add to or substitute the combination within paid, owned
and earned media channels?
5. Physical Evidence: How we reassure our customers, e.g. impressive buildings, well-
trained staff, great website?
6. People: Who are our people and are there skills gaps?
7. Process: branding , advertising , art work ………………….ect.
10. Marketing Process
• The process of marketing is that of bringing a product to market, which
includes these steps:
• Market research.
• Market targeting and market segmentation.
• Determining distribution.
• Pricing and promotion strategies.
• Developing a communications strategy.
• Budgeting.
• Vision for long-term market development goals.
• Many parts of the marketing process… (e.g. product design, art work, brand
management, advertising, copywriting etc.) .
11. Types of Marketing Strategies
• There are different types of marketing strategies available. Picking up a marketing strategy
includes analyzing the needs of your business, your target audience and specifications of
your products.
The two main types of marketing strategy are:
1. Business to Business (B2B) marketing.
2. Business to Consumer (B2C) marketing.
The most common form of marketing is business to consumer (B2C) marketing.
12. Important Types of Marketing Strategies
1. Paid advertising
This includes multiple approaches for marketing. It
includes traditional approaches like TVCs and print
media advertising. Also, one of the most well-known
marketing approach is internet marketing. It includes
various methods like PPC (Pay per click) and paid
advertising.
2. Cause marketing
links the services and products of a company to a
social cause or issue. It is also well known as cause
related marketing. Or when a company’s promotional
campaign has the dual purpose of increasing
profitability .
https://doublethedonation.com/tips/blog/2017/04/cause-
marketing-examples/
• The PurposeFULL ccause marketing campaign is
a collaboration between Arby’s and Share Our
Strength.
• So far, Arby’s has raised over $15 million for the
organization Share Our Strength. The money
goes to help feed children in America.
• PurposeFULL is a point of sale
campaign, meaning that Arby’s asks for
donations during the sale of an item usually
through a screen prompt, sign, or a direct ask
from the cashier.
• The cause marketing campaign is direct, asking
donors for a specific donation. The PurposeFULL
campaign focuses on $1 donations that
can provide food for 10 meals.
13. Important Types of Marketing Strategies
3. Relationship marketing
This type of marketing is basically focused on customer building. Enhancing existing
relationships with customers and improving customer loyalty.
4. Undercover marketing
This type of marketing strategy involve introducing a product to consumers in a way that
does not seem like advertising. It is a strategy within the broader technique of stealth
marketing, where agents pose as regular people and show products to others who are
unaware of the marketing push It is also known as stealth marketing.
https://adage.com/creativity/work/undercover-sale/54398
14. 5. Word of mouth
It totally relies on what impression you leave on people. It is traditionally the most important type of marketing strategy.
Being heard is important in business world. When you give quality services to customers, it is likely that they’d promote
you.
6. DIGITAL MARKETING
It is also known as cloud marketing. It usually happens over the internet. All the marketing items are shared on the internet
and promoted on various platforms via multiple approaches.
7. Transactional marketing
Sales is particularly the most challenging work. Even for the largest retailers, selling is always tough especially when there
are high volume targets. However with the new marketing strategies, selling isn’t as difficult as it was. In transactional
marketing the retailers encourage customers to buy with shopping coupons, discounts and huge events. It enhances the
chances of sales and motivates the target audience to buy the promoted products.
8. Diversity marketing
It caters diverse audience by customizing and integrating different marketing strategies. It covers different aspects like
cultural, beliefs, attitudes, views and other specific needs.
Important Types of Marketing Strategies
17. What is digital marketing?
Digital Marketing is defined by the use of numerous digital tactics and channels
to connect with customers where they spend much of their time: Online
ي الذين العمالء مع للتواصل الرقمية والقنوات األساليب من العديد استخدام هو الرقمي التسويققضون
وقتهم معظم:اإلنترنت عبر
28. Make
Mobile a
priority
Brief for mobile
assets upfront in
campaign planning,
so creative teams
can capture
images/videos for
mobile during TVC
and/or print shoots.
Deliver
immediate
branding –
first 3 secs
47% of Ad Recall lift
occurs in the first 3
seconds of video*.
Maximize
opportunity for brand
attribution for your
ad by highlighting
your brand from the
very first second.
Size the
video for
Mobile
Maximize your
News Feed creative
canvas by
delivering your
videos in a 1:1 or
even better 4:5 or
9:16 aspect ratio.
More real estate in
News Feed will give
your ad more
stopping power.
Introduce the
key message
early – first 3-5
secs
Given the realities
of mobile drop-off
rates, the earlier
your ad delivers
your brand’s key
message, the more
reach you’ll garner
for the message.
Design for
sound OFF
Facebook is testing
video ads with sound
on, but it’s still
important to build
video ads that work
for sound off, because
there remains a
significant amount of
watch time with
sound off.
Principles for maximizing success in the NEWSFEED
29. • Optimizing the content as a
vertical, designed for sound
off with delivering the
branding and the message
within 3 secs
High Five • Triggering emotional
responses using babies in stills
to produce a video using heart
emojis (good utilization of a
platform’s native tool)
• optimizing the TVC to a
vertical video with the
stacking technique
Examples
30. Understanding the
interests of your
audience (UGC –
Competitions)
Utilizing the
platform’s
native tools
creatively
Leveraging the
power of
influencers
Digging deeper into Instagram best practices
