1) The document discusses internet usage and e-commerce in Russia, noting that there are about 36 million internet users in Russia in 2011. 2) Online advertising in Russia totaled approximately $430 million in 2007, while e-commerce was less than 0.5% of the total Russian retail market. In comparison, e-commerce was 5.6% of the total US retail market. 3) The document also provides details on the Russian e-commerce company Softkey, noting it was created in 2001 and now does online sales of software, internet distribution through reseller networks, and order processing. Softkey's turnover grew over 200% from 2006 to 2007.

1. Internet in Russian Tatyana Tsvetkova Chief of the marketing department

2. Russian Internet 44 30 29 12 22 19 26 Nielsen/NetRating and FOM About 36 millions of Internet users to 2011

3. Access points Data: TNS GallupMedia

5. What Search portals are used in Russia ?

7. On-line advertising in Russia USD, mln.

8. On-line advertising in 2007 Total: ~$430 millions

9. E-commerce market in Russia and USA Oborot.ru, Softkey Russian e-commerce < 0,5% of the total retail market USA e-commerce 5,6% of the total retail market Forrester Research

10. Potential of Russian e-commerce market During 2007 -2011 retail market will grow on 76,4% to 750 USD billions