This document discusses potential media institutions that could distribute a music magazine called "IMAGINE..." and provides reasons for choosing Bauer Media. It states that Bauer Media reaches 19 million UK adults weekly through 80 brands covering diverse interests, including best-selling brands like FHM and EMPIRE magazine. Bauer also has some of the biggest selling music magazines, like Q and KERRANG!, so IMAGINE... could likely find success joining these magazines. Furthermore, Bauer's strategy of connecting with audiences aligns with IMAGINE...'s goals. The document also discusses advertising partners and the importance of an online presence and app for the magazine.

1. WHAT KIND OF MEDIA INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
BY
JACK UNDERWOOD

2. MAGAZINE PUBLISHERS:
• IPC MEDIA is committed to working in partnership with its
consumers, advertisers, business partners and employees. With
more than 60 iconic media it’s the UK’s leading consumer
magazine publisher and engage with 26m UK adults- almost two
thirds of UK women and 42% of UK men. Their ‘award winning
portfolio of websites reaches over 25 million users globally
every month’.
• EMAP purpose is to connect professional communities and
inspire them to know, to grow, progress and win.’ They ‘hear the
market agenda, ask the important questions and suggest
innovative solutions’. ‘Every one of our customers should win’.

3. • BAUER MEDIA Bauer Media ‘reaches over nineteen million UK
adults every week’ and has been ‘widely recognised and
rewarded as being industry innovators’. It has 80 influential
brands covering a ‘diverse’ range of interest. The company own
the best selling multi-platform brand ‘FHM’ and other well known
brands such as ‘EMPIRE’ magazine.
• Starting with one magazine, today Future PLC operates in the
UK, US and Australia ‘creating over 200 specialist
publications, apps, websites and events’. It attracts more than 50
million monthly unique visitors and sells ‘2.2 million magazines
every month.

4. WHY BAUER MEDIA?
Bauer Media ‘reaches over nineteen million UK adults every week’ and has been ‘widely
recognised and rewarded as being industry innovators’. It has 80 influential brands
covering a ‘diverse’ range of interest. The company own the best selling multi-platform
brand ‘FHM’ and other well known brands such as ‘EMPIRE’ magazine.
Furthermore Bauer have some of the biggest selling brands in the music magazine
industry such as ‘Q’ and ‘KERRANG!’. Following the success of these brands I believe
that ‘IMAGINE…’ would join these well-known magazines and as ‘Q’ is similar to
‘IMAGINE…’ it seems that it could highly likely become a success.
Lastly the most eye catching point is that their strategy is to connect to the audience
which is something ‘IMAGINE…’ magazine feel is very important in becoming a successful
brand in the industry.

5. ADVERTISING
• Music magazines make a large sum of money from advertising
and so the company's that would be in ‘IMAGINE’ magazine
are:
ITUNES: Technology is taking over the high street shops, instead
of going out to buy albums people are now downloading them from
their computers. Also having this huge brand in the magazine
would boost the profile ‘IMAGINE’.
HMV: The reason why HMV would be advertised in ‘IMAGINE’
magazine is because many high street shops do not sell music and
so HMV is the shop that many people would go to get albums.

6. Jack Wills: This shop specializes in university wear as they are
‘University Outfitters’. The target audience that ‘IMAGINE’ is
aimed at looks at people that could be in further education
(University) and so would be perfect in the magazine

7. WOULD ‘IMAGINE’ MAGAZINE HAVE AN ONLINE
PRESENCE!
I believe that having a website, Twitter, Facebook etc. is important to a magazine
because it gives the magazine accessibility for readers that might not be able to get the
shops to buy a magazine. Also makes the magazine increase in popularity as nearly all
households would have access to a computer and over 800 million users on Facebook
and 500 million users on twitter so I think that it would be crucial for a magazine too have
an online presence. Digital magazines are become ever more popular so its important for
‘IMAGINE’ magazine to keep up with other magazines such as ‘Q’ and ‘NME’.
With all these statistics ‘IMAGINE’ magazine should have an online presence.

8. APP OR NO APP?
Apple and the app store is becoming one of the worlds biggest company's and many
magazines/newspapers already have taken the opportunity and got an app for their product.
Music magazines such as ‘POPSTAR!’, ‘TOP OF THE POPS’, ‘Q’ and ‘NME’ all have an app
that readers can download onto their IPADS and IPHONES, This allows people to buy and
download the magazine and so sales would dramatically increases and so would the
popularity of the magazine. So ‘IMAGINE’ magazine will have an app as it would show that
they can compete with the big names such as ‘Q’.