UNIT 2016 | The Queer Tech Conference & Festival https://www.facebook.com/events/1593504910976633/?active_tab=highlights www.unit-festival.com

1. How do you quickly find
out what you are looking
for?
Irene Yu, Co-founder, CEO of FindEssence
Twitter@Ireneyu05

2. Introduction
Irene Yu
CEO
● Biz Dev Director APAC
@Clickky
● Head of
Marketing@Viscovery
● Columnist
● Girl in Tech 40 under
40 in 2016
© 2016 FindEssence. All Rights Reserved.

3. Where can I buy this dress?
© 2016 FindEssence. All Rights Reserved.
Orange?
Red?
Pleat?
No
sleeves?
With Belt?

4. Keyword Search
96.3%
Could not find it
within 1.5 mins

5. How does it work?
© 2016 FindEssence. All Rights Reserved.Source: m-commerce daily
See/Snap BuyRecommend

6. Problems
© 2016 FindEssence. All Rights Reserved.www.madstreetden.com
Conversion Rate?
User Engagement?

8. API
User Case-B2B
M-Commerce
Zalando
© 2016 FindEssence. All Rights Reserved.
Fashion Lifestyle
App
Comb
Chatbot
Chatshopper

9. Chatbot

10. APP
User Case-B2C
© 2016 FindEssence. All Rights Reserved.
ASAP 54

11. Benefit
Upload Search
Find Similar
Source: Visenze
Recommendation
Find similar
Shop the look

12. 26-
50%
Conversion Rate
Source: O’Neill Clothing Company © 2016 FindEssence. All Rights Reserved.
17%
Avg Order Size

13. 85%
User Engagement
Source: O’Neill Clothing Company © 2016 FindEssence. All Rights Reserved.

14. How to measure ROI?
Key Metrics :
● Conversion Rate
● Click Through Rate
● Basket Size
● Product view numbers
● Bounce rate and exit rate

15. Costs?
● Usage Cost
● Integration Effort
● Database Maintenance
For example, if I spend $50 and make $75, my net return is $25. ROI %
= 25/50 x 100 = 50%
ROI % = (Return – Investment Cost)/Investment Cost x 100

16. Why Visual Search
Will Become a
Marketing
Obsession in the
Coming Years
CES 2016
Wenda Harris Millard,
president and COO of
MediaLink

17. The intelligent
Visual Recognition Platform

18. © 2015 FindEssence. All Rights Reserved.
No Cropping
Material
& Texture
Crop images
Material
& Texture
Categorize
Why are we better?
Auto-
Categorization

19. Why are we better?
© 2016 FindEssence. All Rights Reserved.
Snap a Photo
Cropping
Categorization
Cart
Abandonment
Recommendation

20. Cloud Based API
● B2B SAAS
Model
● Integration
Cost
● Customizable
● Free Trial
© 2016 FindEssence. All Rights Reserved.
Digital Image
Management
Management of images
and items are the
competitive advantages
in the future of
humanized search
technology
Chatshopper, DE
Developer Startup Enterprise
349€79€ 1399€

21. Roadmap
Jan
Visual search
library
Woman Bag
Mar
No cropping
Women Shoes/ Clothes
Recommendation feed

22. Product Roadmap
Apr
Test with Chatbot
Shopping
messenger
May
Case study
Jun-Jul
Analytic tool
Launching

23. Thanks
Any Questions?
Twitter@ireneyu5
Medium@entre_diary
our office
© 2016 FindEssence. All Rights Reserved. 2016-02-21