The document discusses the new way of working in the on-demand economy. It is characterized by virtual and mobile workers who expect to work from anywhere using various collaborative tools. To succeed, companies must enable virtual teams with the right communication tools, humanize the digital workplace by focusing on user experience and engagement, and engage with the on-demand economy by providing flexible, subscription-based services and becoming more agile. The new workforce, especially millennials, demand flexibility and mobility in how and where they work.

1. The New Way to Work:
Engage in the On-Demand Economy
Dean Douglas
CEO, Unify

2. 2
Unify in Latin America
• Established since 1905 (under Siemens brand)
• Over 600 employees in the region, over 450 in Brazil
• 11 Unify office locations across Latin America
• Engineering and software development center in Curitiba
• Key verticals include Finance, Healthcare, Education,
Public Sector, Manufacturing

3. The New Way to Work is …
Enabling virtual teams to succeed
Humanizing the digital workplace
Engaging in the on-demand economy
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4. Elements of today’s digital workplace
Collaborative and
communication apps
Digital security
measures
Virtual teams with
own devices
‘Anywhere
working’

5. Disruptive technology and business models
Social
• Conversations, not
transactions
• Consumer-inspired
communities of influence
• UC and Social Media
intersecting, integrating
Mobile
• ‘Mobile first’ design
• iOS, Android dominant
• Anywhere working
• Seamless user
experience across
networks, devices
Cloud
• On-demand capacity
• Shifts Capex to Opex
• New business and
functional buyers
• Fundamental disruptor
7.2B Humans • 3.1B Internet Enabled • 2.1B on Social Media • 3.6B on Mobile Devices
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6. The ‘Millennials’ are an increasing influence
• Approaching 50% of workforce; penetrating leadership roles
• Leading influence on work lifestyle, attitudes, tools, behaviors
• They are highly connected, social, collaborative, mobile
• Imperative for companies to attract, engage, retain talent
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Millennials
don’t like email
71%
Millennials are
blogging
40% 75%
Use their own
tools and apps

7. “43% of users feel frustrated and overwhelmed by team
communication technologies that they work with…”
Often work in
virtual teams
79%
Feel less productive
when remote
56%
Distracted during
virtual meetings
75%

8. The New Way to Work
Enabling virtual teams to succeed
Humanizing the digital workplace
Engaging in the on-demand economy
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• Enable ‘anywhere
workers’ to collaborate
• Real-time voice, video,
web conferencing
• Mobile, social,
distributed, virtual
• Unified suites overcome
fragmented experience

9. Work Life Blended
Human work and life are more integrated than ever

10. The power of flexibility and the digital workplace
33%
Value flexibility
over a 10% raise
43%
Would change employers for
more flexibility
36%
Would help drive
flexible workplace

11. Copyright © Unify GmbH & Co. KG 2014 All rights reserved.
Driving human engagement
• Candid team dialog
• Inclusive, personal touch
• Frequent, informal contact
• Rich collaboration and sharing
• The right communication tools
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12. The New Way to Work
Enabling virtual teams to succeed
Humanizing the digital workplace
Engaging in the on-demand economy
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• Overcome distraction of
application switching
• Provide a natural, intuitive
user experience
• Continuous conversations,
collaboration, and content
sharing
• Focus on engagement,
productivity, satisfaction

13. New ways of working, playing, living emerge
Tomorrow
Driven by always-connected, mobile-
native Gen-Z entering workforce
Work freelanced on-demand,
brokered via skills-based networks
Cloud, mobility and data enable
‘on-demand’ consumption models
Today
Virtual, mobile, social, connected,
increasingly Millennial driven
Work-life integration trumps
work-life balance
Digital workplace demands new tools
for the new way to work
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14. The New Way to Work
Enabling virtual teams to succeed
Humanizing the digital workplace
Engaging in the on-demand economy
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• ‘On-demand’ capabilities
meet social, economic
and technology shifts
• Services-led
subscriptions trumping
product ownership
• New customer
engagement models
emerge
• Need for more agile and
responsive enterprise

15. On-Demand: B2B Impact
1515
Traditional way On-demand way
Fixed office buildings and
maintenance
Anywhere working, on-demand
spaces
Full-time employee hiring model ‘Freelanced’ work, engaged via
skills-based networks
Long-term contract commitments
(e.g. customs brokerage, car service)
On-demand services, via mobile
cloud, enhanced by data
Install and maintain IT hardware and
software
Cloud-based software-as-a-service,
anywhere, anytime, any device

16. On-Demand: Subscription-based music
1616
Over 75 Million
Active Users

17. On-Demand: Bicycle sharing services
1717
350% Growth
over 3 years

18. The Engagement Platform
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• Extensible business and technology platform
• Optimized for on-demand consumption
(via cloud, mobile, contextual data)
• Seamlessly bonds relationships, interactions and
transactions into one fluid experience
• ‘Omni-modal’, automated by context and data

19. Summary – The New Way to Work
Enable your virtual teams
with the right tools for today’s anywhere worker
Humanize the digital workplace
focusing on user experience, culture and best practices
Engage in the on-demand economy
and create a more agile and responsive enterprise
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20. Let’s continue the
conversation.
www.unify.com
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