Slideshow is about the fall and decay of guest blogging for SEO link building. Check out the slide show for the more information about the guest blogging trends.
3. Guest Posting in Previous years…
When we go back to the previous
years. We can see that guest posting
was the most effective and powerful
technique to build backlinks and
brand value of a company or
business in terms of SEO.
People try to convince the site
owners to post their article on the
websites or blogs with links.
4. “Okay, I’m calling it: if you’re using guest blogging as a way to gain
links in 2014, you should probably stop. Why? Because over time it’s
become a more and more spammy practice, and if you’re doing a lot of
guest blogging then you’re hanging out with really bad company”
“I wouldn’t recommend relying on guest posting, guest blogging sites, or
guest blogging SEO as a link building strategy.”
What Matt Cutts Says…
5. Guest posting is no longer a viable strategy for SEO backlinks. If
guest posting was a part of your SEO strategy, then you’ll have to
revise this.
If you do publish guest posts on your site, make sure the article is of
high-quality, and that all links are rel=”nofollow”. This is absolutely
important! If you’re not sure about the quality of the article, or you
find the link too spammy, don’t publish the post.
As long as articles are of high-quality, and that your authors have
Google Authorship set-up. This will let Google know that your
authors are regular contributors to the site, and links will be fine.
What Google Says…
8. “There are still many good reasons to do some guest blogging (exposure,
branding, increased reach, community, etc.). Those reasons existed
way before Google and they’ll continue into the future. And there are
absolutely some fantastic, high-quality guest bloggers out there. I
changed the title of this post to make it more clear that I’m talking
about guest blogging for search engine optimization (SEO)
purposes.”
Guest Posting is Still There
9. Important points to do Guest Posting in
2014
Increase Personal Branding and Awareness
12. Content Marketing and SEO
100% original
Well written
Relevant to your audience and
Exclusive to you
13. Focus on The Author Bio
“Author Name[Google Plus Profile Link] is a avid writer
who loves to write about Internet and Technology and
associate with [Company Name]. He always like to share
about web development and ecommerce related topics.
Follow him on Twitter[link to twitter profile]”