The comprehensive diagonistic tool for building the best possible Employer Brand strategy among your target talent.

1. Universum Toolkit
Becoming a Talent magnet
The comprehensive diagnostic tool for building the best possible Employer
Brand strategy among your target talent.

2. Who We Are
Present in 60 countries with
regional offices in New York
City, Paris, Shanghai,
Singapore and Stockholm.
Serving more than 1 700
clients globally, including
Fortune 100 companies.
Full service Employer
Branding partner, taking
clients from identifying
challenges, engaging talent
to measuring success.
Helping the world’s leading
organizations strengthen
their Employer Brands for
over 25 years.
Surveying more than
1.3 million career-seekers,
partnering with thousands of
universities and
organizations.
Thought leaders in Employer
Branding, publishing content
on C-suite level subjects.
Our Employer Branding
content is published yearly
in renowned media, e.g.
WSJ, CNN, Le Monde,
BusinessWeek.

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Your Employer Brand matters more
Research shows that a company’s Employer
Brand is twice as likely to drive job consideration
as its corporate brand
Lower turnover
Companies with a strong Employer Brand have a
28% lower turnover rate than companies with a
weak Employer Brand*
A competitive advantage
Only 69% of companies work with Employer
Branding from a strategic perspective
Lower cost per hire
The cost per hire is more than twice as low
for companies with strong Employer Brands
*Linkedin Whitepaper, Why Your Employer Brand Matters, 2012
**Talent Attraction Barometer 2012 (How does you organisation approach employer branding?)
***Boston Consulting Group, Creating People Advantage 2012, Mastering HR Challenges in a Two-Speed World
2.4xrevenue
growth
28%lower turnover
rates
50%savings
per hire
1.8xprofit margin
increase
Your Return on Investment
of Fact-based Employer
Branding
Just as with a consumer brand, people associate various
factors with an Employer Brand. You can drive your
Employer Brand in the right direction by influencing these
associations.

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Start your journey today with the
Talent Magnet Toolkit
Understanding today’s
market for talent, defining
your needs and priorities
In this toolkit you will learn:
 The key trends and facts shaping the talent
market
 The 7 success factors on today’s talent
market
 The 3 steps to translating your changing
business to talent actual talent need
 The difference between your consumer,
corporate, and employer brands
 How to involve your critical stakeholders

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MEASURE YOUR EMPLOYER
BRANDING WORK BASED ON SET
KPIs
BY REACHING YOUR TARGET
AUDIENCE THROUGH PUBLICATIONS
AND EVENTS
YOUR COMMUNICATION ACTIVITIES
YOUR DESIRED BRAND POSITION
YOUR IMAGE, YOUR COMPETITORS
AND YOUR AUDIENCE
Components of the Talent
Magnet Toolbox
KNOW
DECIDE
PLAN
ACT
MEASURE
Universum’s Talent Magnet Toolbox allows you to learn from
our established research framework, shaped over decades
of Employer Branding experience. It is a strategic and
operational tool that empowers you to capture the right
talent and reduce the cost per hire. It will help you identify
key strengths and challenges
• Evaluate the impact of your Employer
Branding efforts and better utilise your
budget
• Increase the quality of your job applicants
• Improve the accept/reject ratio
• Lower the compensation you need to offer
• Increase staff retention
• Use your culture as a recruitment asset

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Toolbox include necessary
tools and templates that will
support you all the way
DEFINE BUSINESS FOCUS AND PRIORITIES
TRANSLATE BUSINESS FOCUS INTO TALENT
NEEDS
• Get an overview of the main challenges and how
to address them with the help of an operational
analysis, critical KPIs and an Employer Branding
audit, which will help you plan and measure your
future Employer Branding work.
• Measure your current situation and define an
operational plan based on business targets. Have
check list and working documents that support
you, your team and management so everyone are
on the same track.
• Find out where in the recruitment process you are
losing potential candidates, whether they are not
aware of you at all or if they don’t follow through
with applications. Depending on your challenges
you will get guidance on how to work with your
employer branding strategy to succeed in your
work both regarding attracting, developing and to
retain your talents
SWOT ANALYSIS AND KPI’S

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Thanks…until next time
www.universumglobal.com