This document outlines an integrated communication solution from Universum to help companies build their employer brand. The solution includes distributing content about the company in the Wall Street Journal print insert to over 1 million subscribers, as well as digital distribution on Universum's talent and university networks. It also includes a one-month social media campaign and regular reporting to promote the company's profile and messaging to candidates. The content would include employee testimonials highlighting different opportunities and addressing misconceptions about the industry. The goal is to generate awareness of the company among young talent and their influencers to attract candidates.

1. 1
Your peers are
taking steps to
humanize their
brand.

2. 2
 Power your company’s employer brand through alignment with other top
employers and the cache and vast distribution of the Wall Street Journal
 Generate awareness of your company with young talent and their key
decision influencers (parents, career centers and professors) through the
Wall Street Journal print insert
 Build engagement with candidates through an interactive digital platform
Universum’s Most Attractive Employers:
An Integrated Communication Solution

3. 3
Use the employee testimonial to tell the right story
“At 3M, we apply science to improve
lives. It’s at the heart of grass-roots
organizations in the company, such as
Team Africa (which I am a part of).
Communicate what differentiates your
organization from the competition
“3M has been around for over 100 years.
A huge driver of that long-term success is
our people… 3M recognizes that
leadership is a key part of its longevity and
invests in its people while seeking to
inspire future leaders.”

4. 4
Use the employee testimonial to tell the right story
Showcase two employees to highlight
different kinds of opportunities
I love to teach, run workshops, and
facilitate discussions and meetings.
I was recently invited to represent at
a global leadership conference to
represent the millennial
perspective...”
“Jenna’s role extends beyond her client-
service responsibilities. From serving as
her office’s social coordinator, to returning
to her alma mater to help campus
recruiting…Jenna is committed to making
an impact both inside and outside of the
Columbus, Ohio, office.

5. 5
Use the employee testimonial to tell the right story
Correct misconceptions about your
industry or available roles
“Not only are we redefining audit
practices by applying new
technology, but we are also
redefining our professional
culture… Innovation is an exciting
direction for our profession,
especially for our youngest
auditors, who’ve grown up in an
increasingly connected world.
“We’re developing a series of
applications to transform and
streamline the audit process...”

6. 6
5. One-month social
media campaign to
targeted audience
1. Employee profile created,
highlighting you as one of the
most attractive employers
3. Digital
distribution to
Universum’s talent
and university
networks
6. Promotion card
and “recommended
stories” cards to
drive additional
interest
7. Regular updates
and metrics reports
delivered to you
2. Print
distribution to 1
million WSJ
subscribers in
early September
2016
Get your message out to over 1 million parents,
students, professors, and peers
4. Social media
playbook to help
promote your profile
among your networks

7. 7
Interested in
participating in the
2016 edition?
Contact Kat Lynn for more
details on how your
company can be involved.
Katharine.Lynn@universumglobal.com
1.908.312.2110