Say goodbye to the rule of text-based content marketing. Video marketing is growing at a feverish pace and the effectiveness of it as a digital marketing strategy is undisputable. Digital marketing companies are spending thousands upon thousands of dollars on video marketing because there’s strong evidence suggesting it could be the ‘next big thing’ in the online space.

1. 5 Video Marketing Statistics
to keep in mind for the rest of
2018
eCommerce Site and Social Media Marketing
HTTP://WWW.UNLIMITEDEXPOSURE.COM

2. Say goodbye to the rule of text-based content marketing. Video
marketing is growing at a feverish pace and the effectiveness of it
as a digital marketing strategy is undisputable. Digital marketing
companies are spending thousands upon thousands of dollars on
video marketing because there’s strong evidence suggesting it
could be the ‘next big thing’ in the online space.

3. The ultimate battle between Facebook and
YouTube
Video marketing was once synonymous with YouTube however
today’s landscape of video consumption has included Facebook
Video as a very close second player. Every day, more than eight
billion video views are generated on Facebook.
There are even some who argue Facebook to be a more effective
video marketing ad platform than YouTube. There are advantages
to promoting videos on both platforms.
Any company who wants to dig into video marketing ought to use
both platforms to reach a broader audience, more detailed
analytics, and to cross-promote.
Instagram Stories has overcome Snapchat in
popularity
Instagram Stories duplicated much of what the appeal of
Snapchat was and actually accumulated a bigger audience than
its competitor.
Now, Instagram Stories has more than 250 million daily users,
compared to Snapchat’s 166 million. Create engaging Instagram
Stories to reach followers’ home feeds in a way that other
platforms can’t provide.
Expect to see more businesses take up Instagram this year.

4. Twitter’s video content numbers are growing
Most people have written off Twitter as old news. Surprisingly
though, it’s a platform that continues to hold strong for video
marketing.
Video content on Twitter is consumed by more than 82 percent of
its users. As a key feature of the social media platform, Twitter is
planning to launch a live broadcasting component later this year,
similar to Twitch.
Twitter could potentially have a comeback in 2018, with live 24/7
video as its saving grace. Time will tell!
Email marketing videos are a great way to
shorten communications
Email marketing campaigns are a key component to
successful eCommerce marketing this year. Instead of writing
long texts, keeping things interactive and incorporating video is a
perfect mix for email marketing.
Product reviews, promotional videos, embedding a customer
testimonial, and more can be used as informative CTAs to qualify
the interest of consumers.
Though some marketers may advise against using video in email
marketing, used strategically, there are some very interesting
ways to use it.

5. Interactive videos and storytelling can make all
the difference
Marketing campaigns that go beyond simply trying to make a sale
and that actually foster connection with its audience are those that
succeed.
Emotional stories and humour make for effective video
marketing. Creating memorable ads that work outside the box can
also be appealing enough to move the needle.
If not already, consider using storytelling and interactive
components to bring in consumers into who you are as a brand,
product, service, etc.
Unlimited Exposure specializes in video marketing In Toronto.
Through the use of numerous strategies, we build compelling
content that equals revenues.
Creating a successful video marketing strategy should find a way
to stand out and get attention. Stay ahead of the competition by
capitalizing on a growing demand for video consumption.
Moving forward in 2018, video marketing is going to be a huge
part of online marketing and as a premiere Toronto marketing
company, we are proud to be at the forefront.

6. Unlimited Exposure Online
3500 Dufferin Street
Toronto, ON M3K 1N2
Tell: 416-477-0594
Toll Free:1-877-283-1831
Email : info@unlimitedexposure.com