Project on maruti suzuki distribution channel

PROJECT ON MARUTI SUZUKI DIFFRENT CHANNELS AND INFORMATION ABOUT IT

Introduction
 Maruti Suzuki India Limited is a publicly listed automaker in
India.
 Suzuki Motor Corporation of Japan holds a majority stake in the
company.
 It was the first company in India to mass-produce and sell more
than a million cars.
 Its manufacturing plant, located some 25 km south of New
Delhi in Gurgaon, has an installed capacity of 3,50,000 units per
annum, with a capability to produce about half a million3 Free
Power point Templates Page
 Maruti Suzuki is one of the India’s leading automobile
manufacturers and the market leader in the car segment. Until
recently, 18.28% of the company was owned by the Indian
government, and 54.2% by Suzuki of Japan.
 The company annually exports more than 50,000cars and has an
extremely large domestic market in India selling over 730,000
cars annually. Maruti 800 till 2004 was the Templates largest
selling 4 Free Power point India’s Page compact car ever since
it was launched in 1983.
Products
 Maruti Suzuki Swift.
 Maruti Suzuki Dzire.
 Maruti Suzuki Baleno.
 Maruti Suzuki Vitara Brezza.
 Maruti Suzuki Alto 800.
 Maruti Suzuki Ertiga.
 Maruti Suzuki Wagon R
 Maruti Suzuki Celerio.
 Maruti Suzuki s-cross
 Maruti Suzuki ciaz
 Maruti Suzuki Alto K10
 Maruti Suzuki Ignis
 Maruti Suzuki Eeco
 Maruti Suzuki omni
 Maruti Suzuki celerio-X
 Maruti Suzuki gypsy
Distribution channels
1. Maruti Suzuki Arena
2. Nexa
3. True value
4. Commercial
1. Maruti Suzuki Arena
 The new showrooms, christened Maruti Suzuki ARENA,
will sport modern looks and offer a warm, friendly and
comfortable environment to the customers. Leveraging the
power of digital technology Maruti Suzuki ARENA
promises to serve and delight customers in several ways.
 With Maruti Suzuki ARENA in place, the Company will
have four distinct retail channels: Maruti Suzuki ARENA,
NEXA, Commercial and True Value, addressing needs of
all customers.
 Maruti Suzuki ARENA connotes a place where people
come together and experience something exciting.
 Digital integration is a key differentiator at Maruti Suzuki
ARENA. Customers can now experience the convenience
of booking their cars or even personalizing through an all-
new website. This is poised to strongly connect with the
young and do-it-yourself generation of customers and
delight them. This experience travels seamlessly to the
showroom through the advanced navigation portal.
2. Nexa
 Nexa dealerships are developed to lure customers looking
to buy premium cars, as these would offer them a plusher
buying experience.
 The aim of Nexa dealerships is to maintain a premium feel
and offer the customers a more personal experience.
 Exclusive dealerships that retail only the premium
offerings from Maruti Suzuki such as the S-Cross and
Baleno. Future products could include the Ignis and Ciaz
facelift
 Fully trained ‘relationship managers’ that cater all the
needs of the customers.
 The showrooms are equipped with iPads and Apple TVs
in order to visualise every aspect of the cars on sale.
 Smartphone app to track service history, book servicing
appointments, emergency support, accessory purchase,
etc.
 Black and White monochromatic colour theme for NEXA
dealerships
 Dedicated delivery area inside the showroom. The
customer drives his/her new car right out of the
showroom. Dealerships will also play your favourite
music at the time of delivery
3. True value
Maruti Suzuki True Value is the first major automobile OEM to
enter India’s used car market in 2001, Maruti Suzuki True Value
is the pre-owned cars arm of Maruti Suzuki that offers buying,
selling and exchange of certified pre-owned cars for customers.
Maruti Suzuki True Value also provides services like Finance,
insurance, as well as accessories, through a countrywide
network spanning 1,132 outlets across 880 cities.
4. Commercials
Making its entry into the light commercial vehicle segment,
Maruti Suzuki has launched the Super Carry LCV with prices
starting at ₹ 4.01 lakh (ex-showroom, Ludhiana). Maruti's first
ever LCV in recent times, the Super Carry marks the
automaker's beginning into the commercial vehicle space and
has introduced new dedicated dealerships for retailing the LCV
across the country and will carry a new corporate identity. The
first three dealerships have been opened in Ludhiana,
Ahmadabad and Kolkata respectively, while sales are set to
commence in August this year. Maruti is offering the Super
Carry in two colours - Superior White and Superior Silver.
Advantages of channels
Advantages of arena
1. User friendly new website.
Unique online experience with DO-it-yourself features.
2. Young, trendy and vibrant new look.
A new corporate identity with dynamic façade.
3. Advance navigation portal.
Seamless integration of online and offline registration.
4. Inclusive product vision screens.
Explore car using the interactive touch screens
5. Unique personalisation at your finger tips.
Experiment with accessories with the help of stylist.
6. Consultation zone a dedicated café and sitting area for smart
conversations.
Advantages of nexa
1. Nexa dealership launched for showcasing and selling its
premium range of cars such as s cross and baleno
2. The nexa was launched to provide better experience to those
who opt for premium vehicles, compared to other maruti
showrooms which sell the company’s compact
3. The company is also planning to launch exclusive nexa
service outlets for its premium customers who own the nexa
range of cars.
Advantages of true value
1. As a part of Maruti Suzuki's transformation, a network of
independent True Value outlets will be set up across the
country, with a larger display area for a variety of pre-owned
cars of Maruti Suzuki.
2. These outlets will be digitally integrated through a portal so
that customers can access details of all the cars available at
True Value outlets nation-wide. This will help customers to
make their choice and visit the relevant True Value outlet for
a test drive.
3. To ensure quality and reliability, pre-owned Maruti Suzuki
cars will be carefully selected, refurbished at Maruti Suzuki
workshops and offered to customers with warranty and free
services.
Overall channel strategy
Distribution is an important marketing mix. In earlier days the
consumers used to book for a car and wait for more than a year
to actually buy it. Also the concept of Show rooms was non-
existent. Even worse thing was the state of the after sales
service. With an objective to change this scenario & to offer
better service to customers, Maruti took initiative. To gain
competitive advantage, Maruti Suzuki developed a unique
distribution network. Presently the company has a sales network
of 802 centres in 555 towns and cities, and provides service
support to customers at 2740 workshops in over 1335 towns and
cities. The basic objective behind establishing the vast
distribution network was to reach the customers even in remote
areas and deliver the products of the company. The company
has formed the Dealer territories and the concept of competition
amongst these dealers has been brought about. Periodically
corporate image campaigns in all dealership are carried out. In
2003, to increase the competition the company implemented a
strategy for its dealers to increase their profitability levels.
Special awards were sometimes given by company for sales of
special categories. Maruti Suzuki had given an opportunity to
dealers to make more profits from various avenues like used car
finance and insurance services. In 2001, Maruti started an
initiative known as “Non Stop Maruti Express Highway‘. As a
part of this initiative Maruti developed 255 customer service
outlets along with 21 highway routes by 2001-02. Also with an
intention to provide fast service in less time Maruti had offered
Express Service Facility. In the year 2008, Maruti had near
about 2,500 rural dealer sales executives, among the total 15,000
dealer sales executives.
How is Maruti Suzuki’s channel stategy
different from competitors
 Maruti Suzuki selling its more expensive models through a
separate network as buyers, even first-timers, opts increasingly
for larger cars example- nexa. Maruti is trying to change the
customer perception by offering NEXA premium showrooms in
which only premium Maruti cars will be showcased.
 The decision to create a separate sales network may have been
prompted by consumers choosing other brands over Maruti
when buying bigger cars as India’s largest car maker has been
traditionally associated with small cars since introducing the
Maruti 800 in 1983.
 New channel for a different category of products. There will be
new sets of products and customers and the needs of these
customers are different
 Have the channel witnessed a substantial
change?
Yes maruti Suzuki witnessed substantial change
 ‘After the first 50 showrooms were in place and fully
operational, we saw the Nexa bet paying off. People were
appreciating the [value of the] showrooms. It wasn’t a typical
Maruti Suzuki experience Gained footfalls’
 The Nexa chain of retail outlets was launched in 2015.The
financials have shown a remarkable improvement with 17%
CAGR in revenue between FY15-FY17 compared with 7%
CAGR from FY13-FY15. Margins have also risen from less
than 14% in FY15 to more than 15% in FY17.
 The share price of Maruti appreciated about 40%, and in the last
two years it has given about 100% returns.

Recommandé

Maruti Suzuki-Marketing Strategy par
Maruti Suzuki-Marketing StrategyMaruti Suzuki-Marketing Strategy
Maruti Suzuki-Marketing StrategyHR at VASHI ELECTRICALS PVT. LTD.
7.8K vues32 diapositives
Maruti suzuki (PPT) power point presentation par
Maruti suzuki (PPT) power point presentation Maruti suzuki (PPT) power point presentation
Maruti suzuki (PPT) power point presentation Dhanraj Chikorde
32.3K vues21 diapositives
physical distribution network of maruti Suzuki par
physical distribution network of maruti Suzuki physical distribution network of maruti Suzuki
physical distribution network of maruti Suzuki MIDHUNASUSANSAMUEL
580 vues16 diapositives
MARUTI SUZUKI PRODUCT ANALYSIS par
 MARUTI SUZUKI PRODUCT ANALYSIS MARUTI SUZUKI PRODUCT ANALYSIS
MARUTI SUZUKI PRODUCT ANALYSISViʞaƨh ʞumar
11.6K vues28 diapositives
Project on Marketing Strategy of Maruti Suzuki. par
Project on Marketing Strategy of Maruti Suzuki.Project on Marketing Strategy of Maruti Suzuki.
Project on Marketing Strategy of Maruti Suzuki.Ashish1004
63.9K vues38 diapositives
PORTER’s five forces model for MARUTI SUZUKI par
PORTER’s five forces model for MARUTI SUZUKIPORTER’s five forces model for MARUTI SUZUKI
PORTER’s five forces model for MARUTI SUZUKIRaghavendra Rachamadugu
33.2K vues12 diapositives

Contenu connexe

Tendances

Maruti brand audit par
Maruti brand auditMaruti brand audit
Maruti brand auditSurjeeth Chand
6.5K vues52 diapositives
Maruti Suzuki Supply Chain Management par
Maruti Suzuki Supply Chain Management Maruti Suzuki Supply Chain Management
Maruti Suzuki Supply Chain Management Amit Kumar
6.4K vues17 diapositives
Marketing strategy of maruti suzuki par
Marketing strategy of maruti suzukiMarketing strategy of maruti suzuki
Marketing strategy of maruti suzukisaurabhkumarlohal
123.3K vues75 diapositives
Positioning strategy of asian paints limited par
Positioning strategy of asian paints limitedPositioning strategy of asian paints limited
Positioning strategy of asian paints limitedTasheen Sheikh
9K vues4 diapositives
BRAND AUDIT ON TATA MOTORS par
BRAND AUDIT ON TATA MOTORSBRAND AUDIT ON TATA MOTORS
BRAND AUDIT ON TATA MOTORSShreyash Falke
19.7K vues30 diapositives
MARUTI SUZUKI PRODUCT ANALYSIS REPORT par
MARUTI SUZUKI PRODUCT ANALYSIS REPORTMARUTI SUZUKI PRODUCT ANALYSIS REPORT
MARUTI SUZUKI PRODUCT ANALYSIS REPORTViʞaƨh ʞumar
10.3K vues22 diapositives

Tendances(20)

Maruti Suzuki Supply Chain Management par Amit Kumar
Maruti Suzuki Supply Chain Management Maruti Suzuki Supply Chain Management
Maruti Suzuki Supply Chain Management
Amit Kumar6.4K vues
Positioning strategy of asian paints limited par Tasheen Sheikh
Positioning strategy of asian paints limitedPositioning strategy of asian paints limited
Positioning strategy of asian paints limited
Tasheen Sheikh9K vues
MARUTI SUZUKI PRODUCT ANALYSIS REPORT par Viʞaƨh ʞumar
MARUTI SUZUKI PRODUCT ANALYSIS REPORTMARUTI SUZUKI PRODUCT ANALYSIS REPORT
MARUTI SUZUKI PRODUCT ANALYSIS REPORT
Viʞaƨh ʞumar10.3K vues
Hero motocorp ltd full PPT par Sushant N'kkr
Hero motocorp ltd full PPTHero motocorp ltd full PPT
Hero motocorp ltd full PPT
Sushant N'kkr85.3K vues
Asian paints- Product mix par Niraj Kumar
Asian paints- Product mixAsian paints- Product mix
Asian paints- Product mix
Niraj Kumar9K vues
Marketing Strategies Of MRF par Rahul Kantak
Marketing Strategies Of MRFMarketing Strategies Of MRF
Marketing Strategies Of MRF
Rahul Kantak47.5K vues
Maruti suzuki ppt sobhan par Deepak19nov
Maruti suzuki ppt  sobhanMaruti suzuki ppt  sobhan
Maruti suzuki ppt sobhan
Deepak19nov21.7K vues
45312185 maruti-suzuki-project-report par AADARSH ABHISHEK
45312185 maruti-suzuki-project-report45312185 maruti-suzuki-project-report
45312185 maruti-suzuki-project-report
AADARSH ABHISHEK13.2K vues
Mahindra Presentation : Analysis of Mahindra & Mahindra Scorpio par Anand Tomar
Mahindra Presentation : Analysis of Mahindra & Mahindra ScorpioMahindra Presentation : Analysis of Mahindra & Mahindra Scorpio
Mahindra Presentation : Analysis of Mahindra & Mahindra Scorpio
Anand Tomar3.3K vues
Analysing the competitor factor in HUL par Babasab Patil
Analysing the competitor factor  in HUL Analysing the competitor factor  in HUL
Analysing the competitor factor in HUL
Babasab Patil9.4K vues
Maruti suzuki STRATEGIC MANAGEMENT par sanjay p
Maruti suzuki STRATEGIC MANAGEMENTMaruti suzuki STRATEGIC MANAGEMENT
Maruti suzuki STRATEGIC MANAGEMENT
sanjay p47.8K vues

Similaire à Project on maruti suzuki distribution channel

Suzuki nexa where stands zeeshan 15mba25 par
Suzuki nexa where stands zeeshan 15mba25Suzuki nexa where stands zeeshan 15mba25
Suzuki nexa where stands zeeshan 15mba25Zeeshan Ali
743 vues112 diapositives
Ijm 06 09_006 par
Ijm 06 09_006Ijm 06 09_006
Ijm 06 09_006IAEME Publication
204 vues4 diapositives
MARUTI SUZUKI INDIA PVT LTD. SALES PROMOTION par
MARUTI SUZUKI INDIA PVT LTD. SALES PROMOTIONMARUTI SUZUKI INDIA PVT LTD. SALES PROMOTION
MARUTI SUZUKI INDIA PVT LTD. SALES PROMOTIONApoorv Malu
16.8K vues15 diapositives
Marutiindialimitedstrategicevaluation ankitjhamtani-100118062624-phpapp02(1) par
Marutiindialimitedstrategicevaluation ankitjhamtani-100118062624-phpapp02(1)Marutiindialimitedstrategicevaluation ankitjhamtani-100118062624-phpapp02(1)
Marutiindialimitedstrategicevaluation ankitjhamtani-100118062624-phpapp02(1)Vaishali Undakule
216 vues30 diapositives
Maruti India Limited Strategic Evaluation Ankit Jhamtani par
Maruti India Limited Strategic Evaluation Ankit JhamtaniMaruti India Limited Strategic Evaluation Ankit Jhamtani
Maruti India Limited Strategic Evaluation Ankit JhamtaniAnkit Jhamtani
8.3K vues30 diapositives
Marketing ppt par
Marketing pptMarketing ppt
Marketing pptAdwaitDe
72 vues20 diapositives

Similaire à Project on maruti suzuki distribution channel(20)

Suzuki nexa where stands zeeshan 15mba25 par Zeeshan Ali
Suzuki nexa where stands zeeshan 15mba25Suzuki nexa where stands zeeshan 15mba25
Suzuki nexa where stands zeeshan 15mba25
Zeeshan Ali743 vues
MARUTI SUZUKI INDIA PVT LTD. SALES PROMOTION par Apoorv Malu
MARUTI SUZUKI INDIA PVT LTD. SALES PROMOTIONMARUTI SUZUKI INDIA PVT LTD. SALES PROMOTION
MARUTI SUZUKI INDIA PVT LTD. SALES PROMOTION
Apoorv Malu16.8K vues
Marutiindialimitedstrategicevaluation ankitjhamtani-100118062624-phpapp02(1) par Vaishali Undakule
Marutiindialimitedstrategicevaluation ankitjhamtani-100118062624-phpapp02(1)Marutiindialimitedstrategicevaluation ankitjhamtani-100118062624-phpapp02(1)
Marutiindialimitedstrategicevaluation ankitjhamtani-100118062624-phpapp02(1)
Maruti India Limited Strategic Evaluation Ankit Jhamtani par Ankit Jhamtani
Maruti India Limited Strategic Evaluation Ankit JhamtaniMaruti India Limited Strategic Evaluation Ankit Jhamtani
Maruti India Limited Strategic Evaluation Ankit Jhamtani
Ankit Jhamtani8.3K vues
Marketing ppt par AdwaitDe
Marketing pptMarketing ppt
Marketing ppt
AdwaitDe72 vues
groupc02mmprojectmarutisuzuki-180723201036 (1).pdf par rakeshahire12
groupc02mmprojectmarutisuzuki-180723201036 (1).pdfgroupc02mmprojectmarutisuzuki-180723201036 (1).pdf
groupc02mmprojectmarutisuzuki-180723201036 (1).pdf
rakeshahire1215 vues
Maruti suzuki Marketing Analysis Project par Anish kamat
 Maruti suzuki Marketing Analysis Project Maruti suzuki Marketing Analysis Project
Maruti suzuki Marketing Analysis Project
Anish kamat3.4K vues
Maruti suzuki report par Anshul Gupta
Maruti suzuki reportMaruti suzuki report
Maruti suzuki report
Anshul Gupta11.3K vues
7 Ps of Maruti suzuki company Service marketing tybms project par AartiGholape
7 Ps of Maruti suzuki company Service marketing tybms project7 Ps of Maruti suzuki company Service marketing tybms project
7 Ps of Maruti suzuki company Service marketing tybms project
AartiGholape1.8K vues
Maruti 800 product life cycle-by GOPI PIRATLA, pgdm assignments. par GopiPiratla
Maruti 800 product life cycle-by GOPI PIRATLA, pgdm assignments.Maruti 800 product life cycle-by GOPI PIRATLA, pgdm assignments.
Maruti 800 product life cycle-by GOPI PIRATLA, pgdm assignments.
GopiPiratla266 vues
Presentation on maruti crm par 9931910141
Presentation on maruti crmPresentation on maruti crm
Presentation on maruti crm
993191014112.2K vues
pdfslide.net_maruti-suzukit-ALKA (1).pdf par ABHIKUMAR919054
pdfslide.net_maruti-suzukit-ALKA (1).pdfpdfslide.net_maruti-suzukit-ALKA (1).pdf
pdfslide.net_maruti-suzukit-ALKA (1).pdf
ABHIKUMAR91905412 vues
Maruti suzuki . true value 2015 par Tanvir Singh
Maruti suzuki . true value 2015Maruti suzuki . true value 2015
Maruti suzuki . true value 2015
Tanvir Singh3.2K vues
Maruti Suzuki a brief PPT assignment par Navneet Jingar
Maruti Suzuki a brief PPT assignmentMaruti Suzuki a brief PPT assignment
Maruti Suzuki a brief PPT assignment
Navneet Jingar93.5K vues
Maruti suzuki ppt par Swati Garg
Maruti suzuki pptMaruti suzuki ppt
Maruti suzuki ppt
Swati Garg9.4K vues

Dernier

Weekly Media Update_28_11_2023.pdf par
Weekly Media Update_28_11_2023.pdfWeekly Media Update_28_11_2023.pdf
Weekly Media Update_28_11_2023.pdfBalmerLawrie
10 vues6 diapositives
Deltaplan - SEO Search par
Deltaplan - SEO SearchDeltaplan - SEO Search
Deltaplan - SEO SearchRoy Huiskes
49 vues57 diapositives
The Lore of Entelect par
The Lore of EntelectThe Lore of Entelect
The Lore of Entelectmike719672
28 vues45 diapositives
Market Segmentation par
Market SegmentationMarket Segmentation
Market Segmentationkennethrakes
6 vues12 diapositives
ExperientialEtc Cred Deck.pdf par
ExperientialEtc Cred Deck.pdfExperientialEtc Cred Deck.pdf
ExperientialEtc Cred Deck.pdfjayesh301619
5 vues30 diapositives
digi marketer.pdf par
digi marketer.pdfdigi marketer.pdf
digi marketer.pdfrayanjohn998
5 vues20 diapositives

Dernier(20)

Weekly Media Update_28_11_2023.pdf par BalmerLawrie
Weekly Media Update_28_11_2023.pdfWeekly Media Update_28_11_2023.pdf
Weekly Media Update_28_11_2023.pdf
BalmerLawrie10 vues
The Lore of Entelect par mike719672
The Lore of EntelectThe Lore of Entelect
The Lore of Entelect
mike71967228 vues
7 Crucial aspects to maintaining authenticity in modern marketing: dispelling... par Reversed Out Creative
7 Crucial aspects to maintaining authenticity in modern marketing: dispelling...7 Crucial aspects to maintaining authenticity in modern marketing: dispelling...
7 Crucial aspects to maintaining authenticity in modern marketing: dispelling...
Performance Max Pros and Cons par akisselev
Performance Max Pros and ConsPerformance Max Pros and Cons
Performance Max Pros and Cons
akisselev5 vues
Bridging the Gap: How SEO and CRO Work Together to Maximize User Satisfaction... par Rio Ichikawa
Bridging the Gap: How SEO and CRO Work Together to Maximize User Satisfaction...Bridging the Gap: How SEO and CRO Work Together to Maximize User Satisfaction...
Bridging the Gap: How SEO and CRO Work Together to Maximize User Satisfaction...
Rio Ichikawa132 vues
content strategy _ seconed oponion _medical industry par jonathanhany42
content strategy _ seconed oponion _medical industrycontent strategy _ seconed oponion _medical industry
content strategy _ seconed oponion _medical industry
jonathanhany4212 vues
QMS SOP [QUALITY MANAGEMENT SYSTEM - STANDARD OPERATING PROCEDURE] par Nabeela Moosakutty
QMS SOP [QUALITY MANAGEMENT SYSTEM - STANDARD OPERATING PROCEDURE]QMS SOP [QUALITY MANAGEMENT SYSTEM - STANDARD OPERATING PROCEDURE]
QMS SOP [QUALITY MANAGEMENT SYSTEM - STANDARD OPERATING PROCEDURE]
How to create and present logo. pdf par Gaurav Singh
How to create and present logo. pdfHow to create and present logo. pdf
How to create and present logo. pdf
Gaurav Singh14 vues
What's new at Ahrefs [end of 2023] par Ahrefs
What's new at Ahrefs [end of 2023]What's new at Ahrefs [end of 2023]
What's new at Ahrefs [end of 2023]
Ahrefs59 vues

Project on maruti suzuki distribution channel

  • 1. Introduction  Maruti Suzuki India Limited is a publicly listed automaker in India.  Suzuki Motor Corporation of Japan holds a majority stake in the company.  It was the first company in India to mass-produce and sell more than a million cars.  Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a capability to produce about half a million3 Free Power point Templates Page  Maruti Suzuki is one of the India’s leading automobile manufacturers and the market leader in the car segment. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan.  The company annually exports more than 50,000cars and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800 till 2004 was the Templates largest selling 4 Free Power point India’s Page compact car ever since it was launched in 1983. Products  Maruti Suzuki Swift.  Maruti Suzuki Dzire.  Maruti Suzuki Baleno.  Maruti Suzuki Vitara Brezza.  Maruti Suzuki Alto 800.  Maruti Suzuki Ertiga.
  • 2.  Maruti Suzuki Wagon R  Maruti Suzuki Celerio.  Maruti Suzuki s-cross  Maruti Suzuki ciaz  Maruti Suzuki Alto K10  Maruti Suzuki Ignis  Maruti Suzuki Eeco  Maruti Suzuki omni  Maruti Suzuki celerio-X  Maruti Suzuki gypsy Distribution channels 1. Maruti Suzuki Arena 2. Nexa 3. True value 4. Commercial 1. Maruti Suzuki Arena  The new showrooms, christened Maruti Suzuki ARENA, will sport modern looks and offer a warm, friendly and comfortable environment to the customers. Leveraging the power of digital technology Maruti Suzuki ARENA promises to serve and delight customers in several ways.  With Maruti Suzuki ARENA in place, the Company will have four distinct retail channels: Maruti Suzuki ARENA, NEXA, Commercial and True Value, addressing needs of all customers.  Maruti Suzuki ARENA connotes a place where people come together and experience something exciting.
  • 3.  Digital integration is a key differentiator at Maruti Suzuki ARENA. Customers can now experience the convenience of booking their cars or even personalizing through an all- new website. This is poised to strongly connect with the young and do-it-yourself generation of customers and delight them. This experience travels seamlessly to the showroom through the advanced navigation portal. 2. Nexa  Nexa dealerships are developed to lure customers looking to buy premium cars, as these would offer them a plusher buying experience.  The aim of Nexa dealerships is to maintain a premium feel and offer the customers a more personal experience.  Exclusive dealerships that retail only the premium offerings from Maruti Suzuki such as the S-Cross and Baleno. Future products could include the Ignis and Ciaz facelift  Fully trained ‘relationship managers’ that cater all the needs of the customers.  The showrooms are equipped with iPads and Apple TVs in order to visualise every aspect of the cars on sale.  Smartphone app to track service history, book servicing appointments, emergency support, accessory purchase, etc.  Black and White monochromatic colour theme for NEXA dealerships  Dedicated delivery area inside the showroom. The customer drives his/her new car right out of the showroom. Dealerships will also play your favourite music at the time of delivery
  • 4. 3. True value Maruti Suzuki True Value is the first major automobile OEM to enter India’s used car market in 2001, Maruti Suzuki True Value is the pre-owned cars arm of Maruti Suzuki that offers buying, selling and exchange of certified pre-owned cars for customers. Maruti Suzuki True Value also provides services like Finance, insurance, as well as accessories, through a countrywide network spanning 1,132 outlets across 880 cities. 4. Commercials Making its entry into the light commercial vehicle segment, Maruti Suzuki has launched the Super Carry LCV with prices starting at ₹ 4.01 lakh (ex-showroom, Ludhiana). Maruti's first ever LCV in recent times, the Super Carry marks the automaker's beginning into the commercial vehicle space and has introduced new dedicated dealerships for retailing the LCV across the country and will carry a new corporate identity. The first three dealerships have been opened in Ludhiana, Ahmadabad and Kolkata respectively, while sales are set to commence in August this year. Maruti is offering the Super Carry in two colours - Superior White and Superior Silver. Advantages of channels Advantages of arena 1. User friendly new website. Unique online experience with DO-it-yourself features. 2. Young, trendy and vibrant new look. A new corporate identity with dynamic façade.
  • 5. 3. Advance navigation portal. Seamless integration of online and offline registration. 4. Inclusive product vision screens. Explore car using the interactive touch screens 5. Unique personalisation at your finger tips. Experiment with accessories with the help of stylist. 6. Consultation zone a dedicated café and sitting area for smart conversations. Advantages of nexa 1. Nexa dealership launched for showcasing and selling its premium range of cars such as s cross and baleno 2. The nexa was launched to provide better experience to those who opt for premium vehicles, compared to other maruti showrooms which sell the company’s compact 3. The company is also planning to launch exclusive nexa service outlets for its premium customers who own the nexa range of cars. Advantages of true value 1. As a part of Maruti Suzuki's transformation, a network of independent True Value outlets will be set up across the country, with a larger display area for a variety of pre-owned cars of Maruti Suzuki. 2. These outlets will be digitally integrated through a portal so that customers can access details of all the cars available at True Value outlets nation-wide. This will help customers to make their choice and visit the relevant True Value outlet for a test drive. 3. To ensure quality and reliability, pre-owned Maruti Suzuki cars will be carefully selected, refurbished at Maruti Suzuki
  • 6. workshops and offered to customers with warranty and free services. Overall channel strategy Distribution is an important marketing mix. In earlier days the consumers used to book for a car and wait for more than a year to actually buy it. Also the concept of Show rooms was non- existent. Even worse thing was the state of the after sales service. With an objective to change this scenario & to offer better service to customers, Maruti took initiative. To gain competitive advantage, Maruti Suzuki developed a unique distribution network. Presently the company has a sales network of 802 centres in 555 towns and cities, and provides service support to customers at 2740 workshops in over 1335 towns and cities. The basic objective behind establishing the vast distribution network was to reach the customers even in remote areas and deliver the products of the company. The company has formed the Dealer territories and the concept of competition amongst these dealers has been brought about. Periodically corporate image campaigns in all dealership are carried out. In 2003, to increase the competition the company implemented a strategy for its dealers to increase their profitability levels. Special awards were sometimes given by company for sales of special categories. Maruti Suzuki had given an opportunity to dealers to make more profits from various avenues like used car finance and insurance services. In 2001, Maruti started an initiative known as “Non Stop Maruti Express Highway‘. As a part of this initiative Maruti developed 255 customer service outlets along with 21 highway routes by 2001-02. Also with an intention to provide fast service in less time Maruti had offered Express Service Facility. In the year 2008, Maruti had near
  • 7. about 2,500 rural dealer sales executives, among the total 15,000 dealer sales executives. How is Maruti Suzuki’s channel stategy different from competitors  Maruti Suzuki selling its more expensive models through a separate network as buyers, even first-timers, opts increasingly for larger cars example- nexa. Maruti is trying to change the customer perception by offering NEXA premium showrooms in which only premium Maruti cars will be showcased.  The decision to create a separate sales network may have been prompted by consumers choosing other brands over Maruti when buying bigger cars as India’s largest car maker has been traditionally associated with small cars since introducing the Maruti 800 in 1983.  New channel for a different category of products. There will be new sets of products and customers and the needs of these customers are different  Have the channel witnessed a substantial change? Yes maruti Suzuki witnessed substantial change  ‘After the first 50 showrooms were in place and fully operational, we saw the Nexa bet paying off. People were appreciating the [value of the] showrooms. It wasn’t a typical Maruti Suzuki experience Gained footfalls’  The Nexa chain of retail outlets was launched in 2015.The financials have shown a remarkable improvement with 17%
  • 8. CAGR in revenue between FY15-FY17 compared with 7% CAGR from FY13-FY15. Margins have also risen from less than 14% in FY15 to more than 15% in FY17.  The share price of Maruti appreciated about 40%, and in the last two years it has given about 100% returns.