1.
COLLABORATING
IN A SOCIAL ERA
Oscar Berg
Twitter:@oscarberg
Congres Intranet 2016, Utrecht, The Netherlands

2.
Empower people
and simplify their
lives with
digital
technology

3.
Let’s

4.
1964: Arthur C Clarke
”The transistor and the
communication satellite will
make possible a world where
we will be in instant contact
with each other, wherever we
will be.”

5.
1990: Steve Jobs
”An electronic organization…
is the only type of
organization that can begin
to keep pace with the
changing business
conditions”

6.
2016

7.
Welcome to the social era!

8.
The power
(of communication)
is shifting
from companies
to consumers

9.
Corporation Inc
Market B
Market A
Product
marketing
The industrial corporation
perceived the world like this

10.
…and now it has to adapt
to a new and different reality
Corporation
Service
Service
Service
Service
Service
Customer
Experience

11.
Expectations Capabilities
Companies can’t keep pace
with the customers
Customer Company

12.
40
45
50
55
60
1975 1980 1985 1990 1995 2000 2005 2010 2015
Routine jobs
Non-routine jobs
Routine jobs are disappearing
Source: “Is Job Polarization Holding Back the Labor Market?”, Stefania Albanesi, Victoria Gregory, Christina Patterson, and Ayşegül Şahin, 2013

13.
Manual labour
The future of work is
collaborative and creative knowledge work
Creative
work
Routine
work
Knowledge work
Robots
Software
Future of work

14.
Toyota & Mercedes replacing
robots with humans
That’s where humans still excel machines.

15.
Should we fear that
robots are taking over our jobs?

16.
Or should we ask ourselves
why humans should do robot work
in the first place?

17.
Houston, we have
a problem…

18.
#1 Companies are working like it’s 1995*
Do you want
to try this
innovation?
Sorry, no time! I
need to deal with my
email inbox!
*John Stepper, Deutsche Bank

19.
#2 Companies are designed like it’s 1950
Tried to collaborate

20.
#3 Companies are managing like it’s 1930
CollaborationA decent salaryCompetition
KPIs
A shared purpose
and vision
LearningTraining
Fear Trust BelongingVIP
Rules
Bonuses Recognition
Supervision Autonomy
Responsibility
Career ladder Mastery
What management
believes matters
What matters to
knowledge workers
What management
focuses on
What knowledge
workers value

21.
So what should
large companies do?

22.
Close to the
customers
Strong
networks and
community
Dare to try
new things
High level of
engagement
Photo credit: Bethany Legg
But most importantly,
people collaborate spontaneously!
They must become more like startups

23.
High visibility
Team
collaboration
Low visibility
The Collaboration Pyramid

24.
Socialcollaboration
Builds trust to make
collaboration happen
spontaneously
The Collaboration Pyramid

25.
Communities
Social network
Rich
profiles
Micro-sharing
Feeds Discovery
The Collaboration Pyramid

26.
ConversationTransparency
Openness Recognition
Participation
The 5 Principles of Collaborative Communication

27.
PraisingSharing
Linking
Commenting
Tagging
Following
Authoring
Recommending
Connecting Joining
ConversationTransparency
Openness Recognition
Participation
The 5 Principles of Collaborative Communication

28.
Platforms, API:s and Services
Social
Platform
Services

29.
Rich
profiles
Micro-
sharing
Social
network
Commu-
nities
Sharing
Feeds Discovery
LinkingTagging Following Connecting
Joining Commenting Authoring Recommending Praising
The digital workplace must be inherently social
Chat
Web
meeting
Co-
autoring
People
search
Blog Discuss Review
Platform
Services

30.
technology

31.
The technology is just an enabler.
You must want to use it
- in the right way

32.
Be open by default

33.
Work out loud

34.
Be generous
with positive
feedback

35.
Start with yourself.
Change how you communicate.
Lead the change!

36.
Thank you!
@oscarberg
www.oscarberg.net

37.
Photo credits
Markus Spiske
https://unsplash.com/markusspiske
Sebastian Muller
https://unsplash.com/sebastianmuller
Tracy Thomas
https://unsplash.com/stanmeg
Jason Howie