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HOW TO EMBRACE
DIGITALIZATION
…and survive the inevitable transformation
c
OUR LIVES GET INCREASINGLY DIGITAL
EXPECTATIONS
CAPABILITY
THE
EXPECTATIONS
GAP IS
INCREASING
CUSTOMER COMPANY
EXPECTATIONS
CAPABILITY
WE ARE LOYAL TO THE
BEST OFFER AND
EXPERIENCE
EXPONENTIAL
TECHNOLOGY
DEVELOPMENT
DISRUPTION GAP
AN ORGANIZATION’S ABILITY TO
CHANGE AS IT GROWS
TIME
PACE OF CHANGE
STARTUPS & THE BIG
FIVE THRIVE HERE
MATURITY
EXPANSION
RAMP-UP
START-UP
EXTERNAL
FOCUS
INTERNAL
FOCUS
CREATE VALUE
REDUCE COSTS
SUCCESSFUL?
THEN YOU
END UP HERE
I don’t know the
address!
What will the
ride cost?
Vilken adress är
jag på/nära?
How to pay?
Will there be a
cab available? When will the
cab arrive?
Who will drive?
DO YOU REMEMBER THIS?
RAMP-UP
START-UP
UBER
TRADITIONAL
CAB COMPANIES
EXTERNAL
FOCUS
INTERNAL
FOCUS
CREATE VALUE
REDUCE COSTS
MATURITY
EXPANSION
RAMP-UP
START-UP
EXTERNAL
FOCUS
INTERNAL
FOCUS
CREATE VALUE
REDUCE COSTS
THIS IS DIGITAL
TRANSFORMATION
WHAT TO TRANSFORM TO?
MOVE AWAY FROM THE
DANGEROUS CURRENTS
CREATIVITY EFFICIENCY
MATURITYEXPANSIONRAMP-UPSTART-UP
LIFECYCLE
LET’S
WAIT
OK!
WHY HAVE A
SENSE OF
URGENCY?
TRIED TO
COLLABORATE
MATURE ORGANIZATIONS ARE VERY SILOED
WHO SEES THE
WHOLE ELEPHANT?
SALES &
MARKETING
R&D
AFTER SALES
MANAGEMENT
WOW!
MAGIC
FIRE STICKS!
WE HAVE
ALWAYS DONE
IT THIS WAY
THE 6 MOST
DANGEROUS WORDS
IN BUSINESS!
SET THE FOCUS RIGHT
LET THE SHARED
PURPOSE RULE
AND SHOOT DOWN
DANGEROUS KPI:S!
Disconnecting Our Business
Disconnecting Our Business
FOCUS YOUR EFFORTS AT THE TOP
OF THE VALUE PYRAMID!
WHEEL CHAIR… …OR EXO-SCELETON?
LOVE THE NEED,
NOT THE EXISTING
SOLUTION
THE SPEED OF LEARNING IS THE ONLY
SUSTAINABLE COMPETITIVE ADVANTAGE
BUILD HUMAN SKILLS AND CAPABILITIES
COLLABORATE AS AN
ENTERPRISE!
BEGIN THE TRANSFORMATION
UNDERSTAND THE
JOURNEY AND THE
EXPERIENCE – MAKE
IT SEAMLESS!
MOVE FROM PRODUCT THINKING
TO SERVICE THINKING
FOCUS ON:
TRANSACTION
FOCUS ON:
VALUE
PRODUCT THINKING SERVICE THINKING
TAP INTO AND
BUILD ON THE
ECOSYSTEM!
ONLINE
MAPS
ONLINE
PAYMENT
IDENTITY
CONNECTIVITYINTERNET
CLOUD
INFRASTRUCTURE
GPS
SMARTPHONE
CREATE A TEAM
OF TEAMS
LIVE THESE
PRINCIPLES!
GIVE COWORKERS DIGITAL SUPERPOWERS
LET THE ROBOTS DO THE ROBOT WORK!
THANK YOU!

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How to embrace digitalization ...and survive the inevitable transformation