2. Upload, Lisboa
13th of October
By Cesar Christoforidis
@cesarchris

3. Agenda
Wheqe is facebook
qight now?...wheqe
• is it going?
Maqk & Sheqyl  The
Facts & Stats!
• 6 ways to detect
fake fans on
• facebook
Top Socio-Video campaig
• Maqket oveqview and
oppoqtunities in
Poqtugal

4. About Socialbakers
• Prague, London, San Francisco, October 31, 2011
Munich, Paris, Dubai, Mexico “We are a „customer developed‟ company,” said Jan Rezab, who is
the CEO and co-founder of Socialbakers. “Our customers kept
City, Sao Paulo, Istanbul telling us the metrics they wanted to see.”
• 350,000 marketers across 60+
countries, every continent Used by Leaders
• Founded in 2008 as Social
Media Agency
• Team of 130+ people, Launched
Socialbakers platform 2009
• Facebook Preferred Developer
Consultant with 3 out of 4
badges (only one in Europe)

5. Mark and Sheryl
CEO – on a mission to connect the world
COO – Drive Revenue Growth

6. The Facts
+800m in 2 years

7. The Stats
• Over 1.13 trillion likes since launch in February 2009
• 140.3 billion friend connections
• 219 billion photos uploaded
• 17 billion location--‐tagged posts, including check--‐ins
• 62.6 million songs have been played 22 billion times --‐ that’s
about 210,000 years of music!!
• The median age of the user is about 22
• Facebook has more 600m mobile users

8. Predictions
• facebook share price will increase beyond
expectations in Q1 2013
• facebook will have 1 in 4 people in the
world registered by the end of 2014
• E-commerce will be integral part of
facebook’s future success

9. How to detect fake fans?

16. Now you know.…
……you’ve been warned

17. Top Socio-Video
campaigns

20. Who’s
winning in
Social?

22. Most Engaged in Portugal

23. LEADERS
for their SOCIAL
CUSTOMER SERVICE

24. Muito Obrigado!
Please follow me on twitter
@cesarchris

25. Why do we do it?
Metrics in social media – ENGAGEMENT RATE

26. Cesar@socialbakers.com
M: +44 781 447 8060
www.socialbakers.com
Link me: Like&Friend me: Follow me:
(anytime) (meet me first) (when you want)

27. Share & Create Great Content
• Pictures and Videos

28. Sales!

29. Secqets to a
successful media
stqategy
Deploy
Plan Measure

30. Press!

31. Cool Articles

32. Short and concise

33. Benchmark Engagement

34. How to build the Strategy?

35. Set simple goals

36. Interact, don’t preach!

37. Censoring in a crisis adds
fuel to the fire..

38. You’re never too big to say
sorry

39. Don’t waste your time

40. Don’t understand WHY they do it, just accept
hundreds of millions of them do!