Every publisher we speak with wants to know how we drive such high ad performance with our optimization layer. Although we’ve always been completely candid with our publishers in our meetings, we’ve never revealed our trade secrets around our performance in a documented form – until now.
The truth is, performing the optimizations we do for Upsight requires some very proprietary technology, so we feel we can comfortably reveal our optimization secrets. To that end, VP Mediation Platform, Darren Keyes, decided to sit down and write ‘The Art & Science of Ad Optimization’. He explains in painful detail all the tricks of our industry-leading trade.
12. The First 7 Days Are Key
Each ad network can independently take up to 4 or 5 days to optimize for any given app. With multiple networks
and exchanges being re-ranked daily in every country, Upsight Ad Mediation typically takes 7 days to reach full
optimization, but will often continue to improve performance over a period of 14 to 21 days.
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