And it worked. Upworthy was crazy successful, the fastest growing media
company of all time. Upworthy was so successful, in fact, you probably
couldn’t escape it in your Facebook feed at one time (cue the haters…).
But that work brought stories on equality, justice, and diversity to
hundreds of millions of people in just three years.
So Upworthy became incredibly good at this thing called
“curation.” (Some people were all like, “Where’s the museum? What
even is that?”) But it meant that the team had these super sharp skills
and tools for hunting down the most impactful stories on the Internet and
bringing them to huge new audiences.