A new way of product marketing in the carp market. Introduce directly new products to your target group and stimulate sales on and offline.

1. A BRAND NEW CONCEPT!
Presentation Carp Zwolle 2013
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2. CONCEPT!
Every two months we will send a Tacklebox to our
subscribers, with new quality tackle, so that they can
use them on the banks.!
!
Every box we will contain 4 to 6 items
with a total retail value of around €30,-!
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3. THE BOX!
!
Every box will have a theme, matching the season
or with What is hot . For example, in summer we
will send materials for zig-rigging.!
!
The products will come from different suppliers. We
will make sure that these items will be
complementary with each other.!
!
Beside the items there will be space for printed
materials from our suppliers.!
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4. TARGET GROUP!
!
The curious European angler who likes to try new
products and wants to improve his angling skills.!
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5. OUR MISSION!
!
Let the carp anglers try new products in a cost
efficient way. Help them to use these new products in
a correct way with instruction video s, articles and
coaching so that they can improve their skills.!
!
Let them catch more fish with the new products so
that they will become loyal to the brands.!
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6. WHY WE WANT TO PRESENT THIS TO YOU!
!
We would like to offer you the possibility to include
your products in our tackleboxes. In that way you can
generate different PR moments directly into your
target group. !
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7. WHY IS THIS INTERESTING FOR YOU?!
!
It will be a new way of marketing which will generate a lot of
media attention.!
!
➡ Introduce new products directly to your customers!
➡ Promote products which are not yet in the picture!
➡ Get various PR moments throughout our concept!
➡ The customer will start generating content for you !
!
➡ Stimulate people to go to the dealers!
➡ Create a direct sales channel trough our webshop!
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8. PR moment throughout the concept.!
!
➡ The website will generate a lot of content about the products
featured in the boxes!
➡ For each box we will make a instruction video !
Your fieldtesters will get space at the website to give tips
➡
about the products!
➡ The box, and participating partners will be promoted through
Facebook and e-mail !
!
➡ The customers will write reviews about the products!
➡ The product will be visible in the webshop!
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9. EXTERNAL PROMOTION WITH THE BOX !
!
The box will be promoted at Karperwereld Online!
(banners, social media, advertorials, reviews, promotions)!
!
The box will be promoted at our video channel!
(instruction video s, banners, wallpapers, newsletters)!
!
The box will be promoted through social media!
(Promotions)!
!
The box will be promoted in the magazines!
(Vouchers with promotions and codes)!
!
The box will be present at various angling fairs!
(With a stand and promotions)!
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!

10. REPEAT ORDERS / COST NEUTRAL!
!
We want to offer the customer a repeat order through our
webshop and your storelocator.!
!
In order to make it cost neutral to you, we will be offering the
products featured in the box at our webshop.!
!
For each sale trough our website we will ask a fee to account
for the handling/shipment etc. of around 20-30%. The rest of
the amount will be transferred to you.!
(€5,95 * 25% - VAT= €1,23 fee for us, for supplier €3,68)!
!
!
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11. A NEW WAY TO STIMULATE THE BRAND AND SALES!
Traditional channel
Showroom Shop Marketing Angler
New channel
Webshop
Store
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Website Angler

12. All angling media is within our reach. Our suppliers will be a
major partner in the attention and promotions. !
!
On the next pages there is an example !
from abroad in a different market >!
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16. WORKLOAD!
Carp Media ! Supplier!
!
! !
Planning! Planning!
Technique! Deliveries!
Fulfillment! Fieldtesters!
Marketing!
Webshop!
Administration!
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17. PLANNING!
We would like to go live with the website at the end of March.
And the first boxes will be delivered at the end of April. !
!
Exact dates have not yet been planned, for example:!
April, June, August, October, December, February!
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18. EXPECTED QUANTITIES!
Each box we will analyse and report quantities. We expect to
have 1000 subscribers by the end of year 1.!
(For example first box 200pcs, 2nd box 350pcs etc.)!
!
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19. Thank you for your time!!
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