Hacking Health Usability Matters UX Workshop

Usability Matters Inc.
info@usabilitymatters.com
416 598 7770
@umatters
#HHdesign
Hacking Health Design Jam
Usability Matters
March 30th 2015
We make
technology work
for people.
@umatters

416 598 7770
@umatters
#HHdesign
Usability Matters
March 30th 2015
Hello. Nice to meet you.
Terry Costantino
Principal
Usability Matters
Adie Margineanu
User Experience Designer
Usability Matters

416 598 7770
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#HHdesign
Usability Matters
March 30th 2015
Agenda
The UX Process (5 min)
Project Model Canvas (10 min + 30 min + 5 min)
User Journey Map (10 min + 30 min + 5 min)
Launching into Design (15 min)

416 598 7770
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Usability Matters
March 30th 2015
User experience
encompasses all aspects of
the end-user's interaction
with the company, its
services, and its products.
Nielsen Norman Group
http://www.nngroup.com/articles/deﬁnition-user-experience/
S E C T I O N 1
W H A T I S U X ?

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Usability Matters
March 30th 2015
How do you create a
great user experience?
S E C T I O N 1
W H A T I S U X ?
Development
Research

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Usability Matters
March 30th 2015
What, why, and for whom?S E C T I O N 1
W H A T I S U X ?
Development
Research
Technical
Considerations
Content
Strategy

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Usability Matters
March 30th 2015
Introducing the project
model canvas
S E C T I O N 2
P R O J E C T M O D E L
Adapted from http://www.businessmodelgeneration.com/canvas/bmc

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Usability Matters
March 30th 2015
S E C T I O N 2

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Usability Matters
March 30th 2015

416 598 7770
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#HHdesign
Usability Matters
March 30th 2015
Help Canadians reduce their risk of
heart disease and stroke.

416 598 7770
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#HHdesign
Usability Matters
March 30th 2015
Redesign the risk assessment tool to:
•  Make it work well on devices of all sizes
(responsive)
•  Add functionality that keeps visitors
engaged over time, such as goal setting and
tracking
•  Upgrade infrastructure to support future
integration with other eTools

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Usability Matters
March 30th 2015
Internal HSF participants:
•  Project sponsor
•  Project owner
•  Project manager
•  Content specialist
•  Wider HSF stakeholders
External vendor participants:
•  UX designer
•  Graphic designer
•  Front-end developer
•  Back-end developers
•  Others, as needed

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Usability Matters
March 30th 2015
80% of Canadian adults with more than 1 risk factor
(~6 million Canadians aged 45-64)
Current Risk Assessment users:
•  2/3 of users are females
•  Mean age close to 50 (middle-aged)
•  Over half are college or university graduates

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Usability Matters
March 30th 2015
Devices:
•  Small (smart phone)
•  Medium (tablet)
•  Large (desktop)
Touchpoints:
•  Marketing campaigns
•  HSF website
•  Risk Assessment tool
•  Customer service reps
Systems:
•  Current Risk Assessment
•  Current HSF Website
•  Other eTools

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Usability Matters
March 30th 2015
Fixed budget and timeline:
•  Internal resources time capped
•  External vendor costs capped

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Usability Matters
March 30th 2015
Other projects:
•  Upcoming “Heart Month” campaign
Fixed timeline:
•  More to do than time will allow, need to prioritize
Establishing a shared process:
•  Helping people from diﬀerent organizations become one team

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Usability Matters
March 30th 2015
Output:
•  Personas

Inputs:
•  Target audience
•  Current RA users
Activities:
•  Persona workshop
•  Prototype testing

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Usability Matters
March 30th 2015
Activity – 30 minutes
Brainstorm the “Users” portion of the
project model canvas.
1.  Each team member quietly write 10 things they know
about the potential users of the proposed product (one
idea per stickie)
2.  As a group, cluster the stickies so you can see overlaps
and distinctions.
3.  See if one or more types of users emerge.
4.  Add diﬀerent colour stickies, or a warning symbol, to
identify unknowns or gaps in your knowledge of your
users.
S E C T I O N 2

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Usability Matters
March 30th 2015
Activity – Facilitators
Look for these folks around the room if
you need any feedback or help.
S E C T I O N 2
Steven LeMay
User Experience Designer
Usability Matters
Sarah English
Principal
Usability Matters

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Usability Matters
March 30th 2015
Aha moments?S E C T I O N 2

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Usability Matters
March 30th 2015
Great UX is not about
technology, it’s about
people.
Introducing the user
journey map.
S E C T I O N 3
J O U R N E Y M A P

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Usability Matters
March 30th 2015
What is a Journey Map?S E C T I O N 3
J O U R N E Y M A P
A visual map of the steps, stages and
touchpoints a person goes through
while interacting with your brand,
product or service…

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Usability Matters
March 30th 2015
When should I use it?S E C T I O N 3
J O U R N E Y M A P
When you need to explore and
understand the user’s current or future
experience in a holistic way.

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Usability Matters
March 30th 2015
Meet Samir.
A retired 68 year old former smoker with
high cholesterol. He is contemplating
changing his lifestyle to reduce his risk of
heart disease.
Samir is fairly traditional and wants to
maintain a sense of control in his life. He
trusts his doctor’s advice and keeps asking
his wife to cook more fruits and vegetables
at home where he eats most meals.

S E C T I O N 3
J O U R N E Y M A P

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Usability Matters
March 30th 2015
http://www.donovanjames.com/wp-content/uploads/2013/02/Customer-Journey_V6-01-James-
Donovans-conﬂicted-copy-2013-02-24-1024x669.jpg

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Usability Matters
March 30th 2015
Activity – 30 minutes
Draft a user journey map.
1.  Choose one target user and one goal
2.  Use stickies to map out the user journey to
achieving that goal
3.  Use stickies (colour-coded, if possible) to identify
what the user is thinking, feeling, and doing at each
point in the journey
4.  Identify unknowns in a diﬀerent colour marker or
stickie.
S E C T I O N 3
J O U R N E Y M A P

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Usability Matters
March 30th 2015
Aha moments?S E C T I O N 3
J O U R N E Y M A P

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Usability Matters
March 30th 2015
S E C T I O N 4
W H A T ’ S N E X T
Image Credit: https://www.ﬂickr.com/photos/photos_by_tammy/
219627928/in/photostream/

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Usability Matters
March 30th 2015
Creating a great UX
Development
Research
S E C T I O N 4

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Usability Matters
March 30th 2015
Development
ResearchHow will the UX unfold?
Content
Creation
S E C T I O N 4

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Usability Matters
March 30th 2015
Generating and evaluating
Development
Research
S E C T I O N 4

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Usability Matters
March 30th 2015
Design considerations:
What devices / sizes are you designing
for?
What level of accessibility is appropriate
for your product?
How will information be collected, used,
stored and protected?
What design tools will work best within
your team?
S E C T I O N 4

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Usability Matters
March 30th 2015
Roles and responsibilities
Project Manager
Content Specialist(s)
UX or Interaction Designer(s)
Graphic Designer(s)
Developer(s)
Design Researcher(s)
S E C T I O N 4

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Usability Matters
March 30th 2015
Working together
Trello
Basecamp
Mural.ly
Google Drive
S E C T I O N 4

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#HHdesign
Usability Matters
March 30th 2015
Resources
Design the Box and other collaborative techniques
http://www.gamestorming.com/
Accessibility
http://www.w3.org/WAI/WCAG20/quickref/
IDEO HCD Toolkit
http://www.designkit.org/resources/1/
Convivial Toolbox: Generative Research for the
Front End of Design
by Elizabeth Sanders & Pieter Jan Stappers
http://www.amazon.ca/dp/9063692846
Design Thinking for Entrepreneurs and Small Businesses:
Putting the power of design to work
by Beverly Rudkin Ingle
http://www.amazon.ca/dp/1430261811

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