Takeaways from our Q&A with authors Eric Ries and Laura Klein. Watch the on-demand webinar here: http://info.usertesting.com/OnDemand_Webinar_LeanUX_October2013Signup.html

1. LEAN UX Tips
Takeaways from our Q&A with authors
Eric Ries and Laura Klein

2. Table of Contents
Recruiting, Testing & Reporting in a Lean UX Environment
3
Balancing Delight & Function (Minimum Viable Product)
5
Applying Lean UX to an Established Product
8
What an Optimal Lean UX Team Looks Like
12
Releasing Apps
14
Lean UX Strategies that Apply to Games
18
Watch the Webinar
21
LEAN UX Tips

3. SECTION 1
Recruiting, Testing & Reporting in a Lean UX
Environment

4. 1. Recruiting, Testing & Reporting in a
Lean UX Environment
Laura Klein:
“If it's taking you a week to do your testing, you're
testing way too many people in one go."
Laura’s Tips:
• Shorten your testing cycle.
• Test 3-5 people.
• Make Changes.
• Repeat
LEAN UX Tips

5. SECTION 2
Balancing Delight and Function
(Minimum Viable Products)

6. 2. Balancing Delight & Function
(Minimum Viable Products)
Eric Ries:
"The MVP is an experiment that helps you
learn what you want to know."
Eric’s Tip:
Don’t be afraid to release an MVP, but be sure
to have a plan for iterative design.
LEAN UX Tips

7. 2. Balancing Delight & Function
(Minimum Viable Products)
Laura Klein:
“The MVP of a wedding cake is not flour and
eggs and sugar. It's a cupcake."
Laura’s Tip:
You can get away with a product that is
more functional than delightful if you solve
a difficult problem and you have little
competition.
LEAN UX Tips

8. SECTION 3
Applying Lean UX to an Established Product

9. 3. Applying Lean UX to an Established
Product
Eric Ries:
“Whoever learns fastest is going to win…If you're on an
18 month developer cycle and you're going up against
someone who is on a daily, weekly or quarterly release
cycle, you're really in trouble.”
Eric’s Tips:
• Create a sandbox for innovation.
• Focus on one aspect at a time.
• A page on a site, a game level, etc.
• Make rapid changes.
• Incrementally port more functionality.
LEAN UX Tips

10. 3. Applying Lean UX to an Established
Product (cont.)
Eric’s Tips (cont.):
• Don’t treat usability and design as objective
concepts.
• Talk to customers as early as possible.
LEAN UX Tips

11. 3. Applying Lean UX to an Established
Product (cont.)
Laura’s Tips:
• Consider how each new addition adds
complexity and ask these questions:
• What do I expect to deliver?
• What will this new feature improve for
me and my users?
• Don’t be afraid to kill features.
LEAN UX Tips

12. SECTION 4
What an Optimal Lean UX Team Looks Like

13. 4. What an Optimal Lean UX Team
Looks Like
Eric’s Tips:
• Break silos down.
• Create a cross-functional, dedicated team.
• Everyone has to have the same job description:
• “Make this work by whatever means
necessary.”
LEAN UX Tips

14. SECTION 5
Releasing Apps

15. 5. Releasing Apps
Laura’s Tips:
• Don’t do focus groups. It’s a good way to talk to 12 people
and get one opinion.
• Release apps to learn something, and don’t worry about
early bad reviews.
• Things to do before adding your app to the app store:
• Build an audience to see if they’re willing to buy.
• Do user research to see if your app solves a problem.
• User test to see if your app is usable when it gets
into someone’s hands.
LEAN UX Tips

16. 5. Releasing Apps (cont.)
Eric Ries:
“You don’t get any negative reviews if no one downloads it.”
Eric’s tips:
• Test on Android.
• No approval process
• Faster time to app store
• Experiment in Android and build for iPhone.
• Optimize for speed of learning instead of optimizing
for revenue.
• Go where the faster learning is.
LEAN UX Tips

17. 5. Releasing Apps (cont.)
Eric Ries:
“Even if we accept that the goal of building products is to
have them be as perfect as possible, getting more rapid
feedback is a faster path to that perfection than spending
a long time ‘perfecting it.’”
LEAN UX Tips

18. SECTION 6
Lean UX Strategies that Apply to Games

19. 6. Lean UX Strategies that Apply
to Games
Eric Ries:
“It’s a myth that you can’t test for fun. It’s really easy to
test for fun.”
Eric Ries’ Tips:
• Put your product in front of someone and watch their
reaction. You'll know instantly if it's fun or not.
• Look at one level as your MVP.
• If someone is not willing to play past level 1,
there’s no point in creating subsequent levels.
LEAN UX Tips

20. 6. Lean UX Strategies that Apply
to Games (cont.)
Eric’s Tips (cont.):
• The definition of quality is in the eye of the customer.
• If you change the customer, you change what quality
means.
• Always test assumptions.
• Don't assume that you can replicate a formula when
changing the context.
LEAN UX Tips

21. Watch The Webinar On-Demand by
Clicking The Image Below!
LEAN UX Tips