SlideShare une entreprise Scribd logo
1  sur  14
Télécharger pour lire hors ligne
A glimpse into the mind of

Steve Krug

Author of Don’t Make Me Think
and Rocket Surgery Made Easy
We did an interview with Steve Krug
on the new release of his book Don’t Make Me Think.
Here are some of the highlights.
STEVE KRUG ON USABILITY

ISSUES

“…even though the technology
changes really fast, the basic
usability issues don’t change
that fast.”

Listen to the entire interview on-demand >>
STEVE KRUG ON STAYING

SILENT

“You’ve got to just let the person
do it on their own no matter how
much every fiber of your being
wants to give them a clue.”

Listen to the entire interview on-demand >>
STEVE KRUG ON MODERATED TESTING

“The day before you do your
moderated tests, have one or two
people do an unmoderated [version], and you’ll learn a lot from
that...to tweak how you’re going
to do your moderated test.”

Listen to the entire interview on-demand >>
STEVE KRUG ON MAJOR WEB

ISSUES

“There’s always something you
can do with those most serious
problems to make them much
less serious.”

Listen to the entire interview on-demand >>
STEVE KRUG ON GETTING TESTING

BUY-IN

“What I usually recommend is
if people aren’t doing usability
work where you are, do a skunkworks thing and put on a
usability test…do a usability test
of [your]competitors.”

Listen to the entire interview on-demand >>
STEVE KRUG ON MOBILE

EXPERIENCES

“…you can make whatever
tradeoffs you want as long as
you’re continually going in and
making sure that you haven’t
messed up the usability.”
Listen to the entire interview on-demand >>
STEVE KRUG ON HIS FAVORITE ANALOG EXPERIENCE

“I have a two-for-three-dollar
letter opener from Staples that
I love.”

Listen to the entire interview on-demand >>
STEVE KRUG ON HP’S

ONLINE HELP

“I’ve always stuck with HP printers
for one thing because they have
fabulous online help. …It’s really
thorough, it’s really well written,
they have videos where you need
videos.”

Listen to the entire interview on-demand >>
STEVE KRUG ON THE UXPA

CONFERENCE

“I always learn stuff and spend a
lot of time thinking about stuff
that I haven’t had time to think
about otherwise.”

Listen to the entire interview on-demand >>
STEVE KRUG ON HOW

MANY USERS TO TEST

“…three users doing any given
set of tasks, are going to reveal to
you serious usability problems,
unless your site is pretty mature.”

Listen to the entire interview on-demand >>
STEVE KRUG ON TRAVELING

IN LONDON

“If you go to London, go to
Churchill’s War Room. Someone
told me years ago this is the best
museum you’ll ever go to, and
it really is amazing. So I highly
recommend that.”

Listen to the entire interview on-demand >>
www.usertesting.com

Contenu connexe

En vedette (9)

China banking industry market research and prospect forecast report
China banking industry market research and prospect forecast reportChina banking industry market research and prospect forecast report
China banking industry market research and prospect forecast report
 
China banking industry market research and prospect forecast report
China banking industry market research and prospect forecast reportChina banking industry market research and prospect forecast report
China banking industry market research and prospect forecast report
 
China tourism industry market forecast and investment strategy planning, 2013...
China tourism industry market forecast and investment strategy planning, 2013...China tourism industry market forecast and investment strategy planning, 2013...
China tourism industry market forecast and investment strategy planning, 2013...
 
China rfid industry market forecast and investment strategy planning report, ...
China rfid industry market forecast and investment strategy planning report, ...China rfid industry market forecast and investment strategy planning report, ...
China rfid industry market forecast and investment strategy planning report, ...
 
China modern agriculture business model and industrial chain investment strat...
China modern agriculture business model and industrial chain investment strat...China modern agriculture business model and industrial chain investment strat...
China modern agriculture business model and industrial chain investment strat...
 
Task 7
Task 7Task 7
Task 7
 
Basic script for compulsion
Basic script for compulsionBasic script for compulsion
Basic script for compulsion
 
China coatings industry production & marketing demand and investment forecast...
China coatings industry production & marketing demand and investment forecast...China coatings industry production & marketing demand and investment forecast...
China coatings industry production & marketing demand and investment forecast...
 
SEO voor Colruyt Culinair (project EHSAL DMC)
SEO voor Colruyt Culinair (project EHSAL DMC)SEO voor Colruyt Culinair (project EHSAL DMC)
SEO voor Colruyt Culinair (project EHSAL DMC)
 

Plus de UserTesting

Plus de UserTesting (20)

Live Webinar: Healthcare Chatbot Diagnosis
Live Webinar: Healthcare Chatbot DiagnosisLive Webinar: Healthcare Chatbot Diagnosis
Live Webinar: Healthcare Chatbot Diagnosis
 
CX Survival Guide for 2019
CX Survival Guide for 2019CX Survival Guide for 2019
CX Survival Guide for 2019
 
Marketing Edition: How we leverage UserTesting
Marketing Edition: How we leverage UserTesting Marketing Edition: How we leverage UserTesting
Marketing Edition: How we leverage UserTesting
 
Product Edition: How we leverage UserTesting
Product Edition: How we leverage UserTestingProduct Edition: How we leverage UserTesting
Product Edition: How we leverage UserTesting
 
A simple method to make better CX decisions
A simple method to make better CX decisionsA simple method to make better CX decisions
A simple method to make better CX decisions
 
Live Conversation: Connecting with customers in real time
Live Conversation: Connecting with customers in real timeLive Conversation: Connecting with customers in real time
Live Conversation: Connecting with customers in real time
 
What's with Apple's latest iPhone ads?
What's with Apple's latest iPhone ads? What's with Apple's latest iPhone ads?
What's with Apple's latest iPhone ads?
 
Actionable Results from UX Research
Actionable Results from UX ResearchActionable Results from UX Research
Actionable Results from UX Research
 
A Webinar with UserTesting: Orchestrating Experiences
A Webinar with UserTesting: Orchestrating Experiences A Webinar with UserTesting: Orchestrating Experiences
A Webinar with UserTesting: Orchestrating Experiences
 
Creating great customer journeys through customer interviews: Real-world advi...
Creating great customer journeys through customer interviews: Real-world advi...Creating great customer journeys through customer interviews: Real-world advi...
Creating great customer journeys through customer interviews: Real-world advi...
 
The Streaming Media CX Index: What customers expect from SVOD experiences
The Streaming Media CX Index: What customers expect from SVOD experiencesThe Streaming Media CX Index: What customers expect from SVOD experiences
The Streaming Media CX Index: What customers expect from SVOD experiences
 
Three Ways Fast Human Insight is Revolutionizing Marketing
Three Ways Fast Human Insight is Revolutionizing Marketing Three Ways Fast Human Insight is Revolutionizing Marketing
Three Ways Fast Human Insight is Revolutionizing Marketing
 
3 Digital Transformation Strategies Driving CX
3 Digital Transformation Strategies Driving CX3 Digital Transformation Strategies Driving CX
3 Digital Transformation Strategies Driving CX
 
CX goes mainstream: Five trends driving the future of CX
CX goes mainstream: Five trends driving the future of CX CX goes mainstream: Five trends driving the future of CX
CX goes mainstream: Five trends driving the future of CX
 
How human insights focused organizations become CX leaders
How human insights focused organizations become CX leaders How human insights focused organizations become CX leaders
How human insights focused organizations become CX leaders
 
The Banking Mobile CX Index: Insights to improve the mobile banking experience
The Banking Mobile CX Index: Insights to improve the mobile banking experienceThe Banking Mobile CX Index: Insights to improve the mobile banking experience
The Banking Mobile CX Index: Insights to improve the mobile banking experience
 
Nordstrom Rack | Hautelook: Building a Customer-Centered Culture
Nordstrom Rack | Hautelook: Building a Customer-Centered CultureNordstrom Rack | Hautelook: Building a Customer-Centered Culture
Nordstrom Rack | Hautelook: Building a Customer-Centered Culture
 
Insights on 2017 cx trends and 2018 predictions webinar
Insights on 2017 cx trends and 2018 predictions webinarInsights on 2017 cx trends and 2018 predictions webinar
Insights on 2017 cx trends and 2018 predictions webinar
 
Live Conversation: Cut your customer interview costs by up to 90%
Live Conversation: Cut your customer interview costs by up to 90%Live Conversation: Cut your customer interview costs by up to 90%
Live Conversation: Cut your customer interview costs by up to 90%
 
Introducing Live Conversation | Human Insight on Demand
Introducing Live Conversation | Human Insight on DemandIntroducing Live Conversation | Human Insight on Demand
Introducing Live Conversation | Human Insight on Demand
 

Dernier

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Dernier (20)

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 

Steve Krug: A glimpse into the mind of a UX expert

  • 1.
  • 2. A glimpse into the mind of Steve Krug Author of Don’t Make Me Think and Rocket Surgery Made Easy We did an interview with Steve Krug on the new release of his book Don’t Make Me Think. Here are some of the highlights.
  • 3. STEVE KRUG ON USABILITY ISSUES “…even though the technology changes really fast, the basic usability issues don’t change that fast.” Listen to the entire interview on-demand >>
  • 4. STEVE KRUG ON STAYING SILENT “You’ve got to just let the person do it on their own no matter how much every fiber of your being wants to give them a clue.” Listen to the entire interview on-demand >>
  • 5. STEVE KRUG ON MODERATED TESTING “The day before you do your moderated tests, have one or two people do an unmoderated [version], and you’ll learn a lot from that...to tweak how you’re going to do your moderated test.” Listen to the entire interview on-demand >>
  • 6. STEVE KRUG ON MAJOR WEB ISSUES “There’s always something you can do with those most serious problems to make them much less serious.” Listen to the entire interview on-demand >>
  • 7. STEVE KRUG ON GETTING TESTING BUY-IN “What I usually recommend is if people aren’t doing usability work where you are, do a skunkworks thing and put on a usability test…do a usability test of [your]competitors.” Listen to the entire interview on-demand >>
  • 8. STEVE KRUG ON MOBILE EXPERIENCES “…you can make whatever tradeoffs you want as long as you’re continually going in and making sure that you haven’t messed up the usability.” Listen to the entire interview on-demand >>
  • 9. STEVE KRUG ON HIS FAVORITE ANALOG EXPERIENCE “I have a two-for-three-dollar letter opener from Staples that I love.” Listen to the entire interview on-demand >>
  • 10. STEVE KRUG ON HP’S ONLINE HELP “I’ve always stuck with HP printers for one thing because they have fabulous online help. …It’s really thorough, it’s really well written, they have videos where you need videos.” Listen to the entire interview on-demand >>
  • 11. STEVE KRUG ON THE UXPA CONFERENCE “I always learn stuff and spend a lot of time thinking about stuff that I haven’t had time to think about otherwise.” Listen to the entire interview on-demand >>
  • 12. STEVE KRUG ON HOW MANY USERS TO TEST “…three users doing any given set of tasks, are going to reveal to you serious usability problems, unless your site is pretty mature.” Listen to the entire interview on-demand >>
  • 13. STEVE KRUG ON TRAVELING IN LONDON “If you go to London, go to Churchill’s War Room. Someone told me years ago this is the best museum you’ll ever go to, and it really is amazing. So I highly recommend that.” Listen to the entire interview on-demand >>