Steve McGuire, Associate Manager of Usability and Optimization at Canadian Tire, shares how his team uses empathy to drive amazing UX and how to spread this empathy to other team members in the user testing process. You'll learn: - How having empathy for customers helps Canadian Tire better understand their frustrations and delights - How involving team members in the user testing process gets everyone working towards creating frictionless user experiences - How empathy for other team members and stakeholders benefits the final product