Online surveys are an incredibly useful tool for UX, CX and Marketing Professionals to collect user feedback. However, to make your research more impactful, you may need to build a more robust survey, the one that adapts to each respondent. Take a look at some of the more advanced survey features UserZoom has to offer such as advanced logic, conditions and piping Learn about: 1. How to utilize advanced survey logic, conditions and piping 2. Traditional and non-traditional question types to complement your research

1. 1
How to Create Advanced Surveys with
Logic, Conditions and Piping
www.userzoom.com

2. 2
The #1 Platform for Agile Usability Testing & User
Experience Analytics
Our all-in-one enterprise solution make research & testing
cost-effective, agile and easy

3. 3
• Chat box is available if you have any questions
• There will be time for Q&A at the end
• We will be recording the webinar for future viewing
• All attendees will receive a copy of the slides/recording
Quick Housekeeping
Continue the discussion using: #LearnRemoteUX
How to Create Advanced Surveys with Logic, Conditions and Piping

4. 4
Meet Your Speaker
Sneha Kanneganti
UX Researcher
UserZoom
Continue the discussion using: #LearnRemoteUX
How to Create Advanced Surveys with Logic, Conditions and Piping

5. 5
• Unmoderated Remote Research & Survey Design
• Unmoderated Remote Survey & Question Types
• Designing an Advanced Survey in UserZoom
• Q&A
Agenda
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX

6. 6
Example: Profiles, Logic, Conditions, Piping
Travel Website
2 Main User Segments/Profiles
Business
Traveller
Leisure
Traveller
• How successful are business
travellers in finding a flight to a
destination?
• How successful are leisure travellers
in planning a vacation?
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX

7. 7
Unmoderated Remote Research & Surveys
Unmoderated
Remote Research
= Survey + Metrics
• Asynchronous
• Natural context
---
• No moderation
• Requires planning
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX

8. 8
Unmoderated Remote Research & Surveys
Unmoderated
Remote Research
= Survey + Metrics
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
• Efficiency
• Effectiveness
• Clickstreams
• Heat maps
• Errors
• Site Analytics
• Screen Session
Recording
• Audio/Video
Feedback

9. 9
Unmoderated Remote Research & Surveys
Unmoderated
Remote Research
= Survey + Metrics
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
• Series of questions aimed to study
sample population
• Feedback from customers/users about
site experience, satisfaction etc.
• Important component of remote
• Collect crux of user experience

10. 10
Survey Question Overview
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
Likert Rating Intention
Ratio Ordinal IntervalNominal
Dichotomous Multiple Choice
Closed Open-Ended
Question
Format
Number of
Answers

11. 11
What are Logic, Conditions & Piping?
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
• Logic helps direct participants to specific questions
• Conditional questions have dependencies on previous responses
• Piping takes answers from participants and place them into another
question

12. 12
Designing a UserZoom Study
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
Business Traveler
• Sales conference in Las
Vegas from May 18 – 21
• Family vacation in Disneyland
from April 10 - 15
• Pre/Post Brand Perception
• Ease of Use
• Like/Dislike
• NPS
Leisure Traveller

13. 13
Designing a Study
In UserZoom

14. 14
Unmoderated Remote Research & Surveys
Unmoderated
Remote Research
= Survey + Metrics
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
• Test Prototypes & Live Sites
• Conduct UX Benchmarking
• Multi Device User Experience Testing
• Card Sorting/Tree Testing

15. 15
Unmoderated Remote Research & Surveys
Unmoderated
Remote Research
= Survey + Metrics
• Do customers understand the value
proposition & USP of our website or
product?
• How can we optimize our checkout
process with the goal of making it faster,
easier and more pleasurable?
• Which version of the homepage design do
users prefer to use?
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX

16. 16
Unmoderated Remote Research & Surveys
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
• Too many questions
• Many open – ended questions
• Many rating scales
• No fixed objective
• Confusing sentence structures
• Poor response rate
• Poor quality of responses
• Prolonged data collection time

17. 17
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
Best Practices
• Avoid clues or leading questions
• Too many open ended questions
• Use profiles, piping and conditions
• Keep the study under 20 minutes

18. 18
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
Questions

19. 19
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
Recruitment
• Within UserZoom
• External Panel
• Customer List
• QR Code

20. 20
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
Benefits of Remote Usability Testing
• Quick Results
• Cost Effective
• Users in their Natural Context
• Flexible & Scalable
• Rich Data

21. 21
Designing a UserZoom Study
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
• Regular Survey Questions
• Task Scenarios

22. 22
Need more info?
Get answers about UserZoom. We are here to help.
Talk with one of our knowledgeable staff.
Contact us
UserZoom
1054 S. De Anza Blvd. Cupertino, CA
Toll free number: (866) 599 1550
www.linkedin.com/company/userzoom@UserZoomFollow us