A short introductory presentation on User Experience and it's importance to Consumers. Briefly touching the different aspects of User Experience, from general Rule of Thumbs in User Experience Design to more in-depth concepts such as Lean UX and Holistic Design.
6. Anything users experience from their
interaction with the company is a
product of that company.
Consumer Products, Marketing, Customer Support . . .
10. • The relationship between brands and people is
ever evolving.
• People are becoming more sophisticated and
demanding.
• Design is not optional: Intelligent design is the
ultimate accelerator.
17. The Essence
• It’s never just about aesthetics.
• Understand the product: Form follows Function.
• Focus on users.
• Great UX: Conveys brand purpose, Engages users,
Influences their behaviour.
First ask yourself: What is it for? How it works? What
it can do? Then think about how it should look like?
Focus on evoking a sensation. Understanding user’s
mindset is critical to user-centric design
18. Holistic Design
• Uniformity
• Discipline
• Completeness
There should be a sense of uniformity, discipline in
your design. Put things in an order. Parts of design
are interconnected and explicable only by reference
to the whole. So that it is understood in its entirety,
thus making the purpose obvious and it’s
experience grandeur.
20. Interaction Design
• Elevate utility.
• Performance matters.
• From clutter to clarity.
• Less is more.
• Intuitive trumps impressive.
21. • Progressive disclosure.
• Content trumps interface.
• Build it right.
• Make choices yourself.
• Visual trumps textual.
22. • Don’t please everyone.
• Design for zero case.
• Keep it consistent.
• Build so they never quit.
23. Dieter Rams on Good Design
• Is innovative.
• Makes a product useful.
• Is aesthetic.
• Makes a product understandable.
• Is unobtrusive.
• Is honest.
• Is long-lasting.
• Is thorough, down to the last
detail.
• Is environmentally friendly.
• Is minimal.
Good Design: