Remote user testing ace conference - igor farafonow - uxeria
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Prezentacja z konferencji Ace Conference! (Kraków 2015).
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Remote user testing ace conference - igor farafonow - uxeria
- 2. the average failure rate in usability testing22%
- 3. of ebusiness fail due to the lack of user acceptance70%
- 4. of IT working time is a waste of time50%
- 5. and that’s not only a startup issue…
- 6. How it was explained?
- 7. the reality…
- 8. the reality…
- 9. and it’s not only the history…
- 15. this is the user experience
- 16. this is the user experience
- 17. You’ve got to start with the customer experience and work back towards the technology – not the other way around. Steve Jobs
- 18. What builds great UX that sells?
- 19. Behavior = Motivation * Ability * Trigger Dr BJ Fogg Stanford University behaviormodel.org
- 21. Buying decision is emotional decision
- 22. People buy our products because they believe the same values as us Simon Sinek
- 23. So our goal is to create emotionally coherent experience at each touchpoint.
- 24. So our goal is to create emotionally coherent experience at each touchpoint.
- 25. So our goal is to create emotionally coherent experience at each touchpoint.
- 26. Ability grows with simplicity
- 27. The minimally satisfying solution at the lowest cost Dr BJ Fogg Stanford University behaviormodel.org
- 28. The minimally satisfying solution at the lowest cost ≠ most elegant ≠ most ultimate ≠ most innovative ≠ most beautiful Dr BJ Fogg Stanford University behaviormodel.org
- 29. Simplicity is the function of the scarcest resources at that moment. physical effort brain cycles moneytime social deviance non routine Dr BJ Fogg Stanford University behaviormodel.org
- 30. Simplicity depends on individual and context
- 31. Triggers
- 32. Dr BJ Fogg Stanford University behaviormodel.org Benefit your context
- 33. So we know how to get people to use our products… Motivate Improve ability Use triggers
- 34. The question is how?
- 35. How to get the right solution to the proper client?
- 36. The key to improving the user experience is understanding not only what our clients do, but also why they do it.
- 38. How are our clients interacting with our product or company?
- 39. How are our clients interacting with our product or company?
- 40. How to observe clients? Ethnographic research Focus groups IDIs Quantitative questionarries Analytics methods Normally starting from qualitative methods and finish at quantitative
- 41. What’s important when you make observations? Find out what you want to find out
- 42. What’s important when you make observations? Observe the real clients
- 43. What’s important when you make observations? Ensure that your methods give you proper answers
- 44. What’s important when you make observations? If something works with your competitor, doesn’t mean it will work with you. There is a lot of variables that impact how people interact with you or your competitors
- 45. What’s important when you make observations? Don’t take it too personal. People don’t always
- 46. What’s important when you make observations? Do it repeatidelly
- 47. UX Testing – let’s go lean!
- 48. UX Testing is expensive time consuming 100slides reports
- 49. UX Testing is expensive time consuming 100slides reports ≠ Lean
- 50. Principles in Lean UX Testing approach (rapid user testing) Choose not the full complex tools, but those who answer your questions Make it fast – don’t add variables to your study – less is more ….
- 51. Remember – the observation fact is not your aim. Observe until you really know your client