Mr. Andrew must investigate strategic options and evaluate his organization's strategic position, products, customers, and competitors. He should identify new market segments and business opportunities. To revive inactive clients, he will conduct a SWOT analysis, contact clients regularly with promotional programs, and address their needs to build trust. His retention strategies include improving customer service, showing appreciation, being transparent, and initiating loyalty programs.

2.  Since business development is an organizational process that ensures an
ongoing persistent improvement of existing business and identification and
development of new business opportunities, and strategy is an
organizational process of implementation and change Mr. Andrew must do
the following
 Investigate strategic option, Evaluate strategic position by learning about
the organization and it’s business development process, values, culture,
structure, advantages and weakness.
 Learn about the products,? what they are, what need do they Meet? what are
the benefits” who need these products and where to find them? which is the
star product?
 learn about the customers, who are they? Where to find them? how to get
the products to them? what are their expectations and how do we exceed it?
why will they buy from us?

3. • Indentify and develop new market segment,
Have a clear understanding of the market by pin pointing new business
opportunities , understand customer behavior , buying habit, and expectation,
the kind of promotional activities that will be appealing to them and their life
style.
•Qualify Competitors. Have a clear knowledge of your competitor, what they
do differently and where your organization have the advantages over them
• Get information about inactive clients, where to find them? why do they stop
buying from us? how can we bring them back and make them stay? Mr.
Andrew should go for those clients who where big buyers ,through email,
SMS, phone calls and personal visitation to them, point out the improvements
in your product and the incentives your company is giving when they come
back to buy from you, ensure that twenty percent of the target came from the
inactive customers by taking the campaign to them directly and aggressively.

4. •Execute Strategic Project, have a clear plan on how to implement
your process on how to meet your expected target, by breaking down the
total target to smaller unit, say monthly, weekly or daily.
•Prospecting is the key to business growth, Mr. Andrew must go out each
day for new clients and have clear number of clients he intend to get each
day in this case we say Mr. Andrew must on weekly bases get twelve
clients, the idea should not be on achieving target but exceeding it so he
need to shoot up his target. while prospecting, he must secure early win
by indentifying lower hanging fruit, those clients that are easy to get and
have both the resources and the willingness to buy.
•He must concentrate on the star product and show the advantages of the
product to the clients while still promoting others.
• promote products by using the social media as a marketing tools to
enhance products visibilities, with a clear understanding of the target
market, it will be easy to know what social media platform could be best
used to improve and optimize products visibility

5. • Orchestrate Strategic Management , Mr. Andrew must at the end of each
week take a review on his weekly activities and measure the progress made to the
expected outcome, by Reviewing his sales goals first thing in the morning on each
day. Have a big picture of your goals , he should scan his plans for the week and
review goals and actions for the day. At the end of each day, review how the day
went, and set goals and actions for the next day .
•He Should also improve his knowledge on business development by taking a
course, a training program or using the internet to develop his skills and
knowledge, he should develop his personal skill and ensures a proper follow up on
clients
•Since no body is an island of knowledge he must have a mentor within the
organization or outside to learn from, he should improve his thinking skills by
practicing creative, innovative and logical thinking .
•I believe that with these simple strategies of mine if followed Mr. Andrew can
achieve revenue target

6.  My Strategies for Reviving Inactive Clients
since strategies are deliberate and implies implementing the change
process I will begin by getting information on the inactive client, know
how to reach them, what exactly they bought from us? why did they stop
buying from us,
 Conduct a SWOT analysis on my organization, find out what you are not
doing well? why is our products no longer seem to be appealing to them?
what are their expectations?
 Get a written attack plan, find reason to be in contact with the client
regularly, clients want satisfaction and value for money,
 intentionally focus a promotional program for them, take responsibilities
and apologies when necessary

7. •Send them an email telling them you miss them and telling
them about your new products and exciting offers you are
giving out
• send them buck letters e.g. lumpy mail, create a context for
them, give them opportunities to win something if they visit
and buy any product.
• Send them buck SMS telling them about your products and
the improvement made on them
• make a list of the clients, call them up and check on them, tell
them you just call to check on them, you have not seen them
for a while, find out why they stop coming and give them
information on promotional and incentive programs.

8. •Send them card mostly on special seasons, always remind them that Your
products have new look design and improvement now.
•Since these clients has once had business with you, you can pay them a visit and
get first hand information from them on the products and why they stop buying.
sell them again by asking them some question about their experience with your
products, point out key changes, improvements you have made in the products,
how better products experience awaits them when they do business with you
again
•Use social media page to show, promote and enhance product visibility and
brand acceptability
Learn to listen carefully and calmly to the client and don’t get offended. treat
them with respect and ensure you are concern about their complains and are
willing to make adjustment

9. •My Retention Strategies
•It’s said that it’s easier to retain an existing client than to get new once, after
getting back the inactive client the objective will be to keep them and so
necessary actions must be taken intentionally directed at retaining clients by
taking the following steps . improving on client relationship management and
better products experience,
• referral and repeat sell, make it a primary relationship objective to build,
help the clients on how to maximize satisfaction on the products by providing
them after sales service to improve and add value to client experience
•Provide excellent and extraordinary customer service, respond to clients needs
and complains as quickly as possible, attend to demands with speed, make them
know you care always say thank you when they buy your product
•give them the recognition they deserve, show them that you respect them and
are committed to their happiness, show genuine interest in their concern, make
them feel like a star,

10. • Treat them like value partner, tell them how important their opinion is to the
organization and take clients feedback seriously and act upon reasonable
request.
•Build trust and alert clients to large scale changes. let clients know when there
is a negative or positive change in your product that will affect them .
•Be transparent and honest , it is important when it come to mistakes.
• recognize responsibilities, the customers are always right no matter the
circumstances, set in motion a client service policy to your customer that they
are always right.
• Initiate clients loyalty plan, that will make them come back.
• reach our and connect with them on social media, make them like your page
and win something
• its my believe that with these strategies will be able to revive inactive clients
and retain them