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Facebook & Instagram Noon Knowledge Session, June 24, 2015

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Are you feeling confused and overwhelmed on how to use Facebook and Instagram to promote your business? If so, this session presented by M. Valentina Escobar Gonzalez, CEO & Founder of Beyond Engagement – Social Media Solutions included insights to connecting with your audience and how to incorporate into your overall marketing strategy.

The event is part of the Noon Knowledge Series and is hosted by the Virginia Highlands Small Business Incubator, Washington County, Virginia Chamber of Commerce and Virginia Department of Small Business & Supplier Diversity.

Facebook.com/BeyondEngagement
Twitter.com/EquineValentina
Instagram: @ValentinaEG
LinkedIn: search M Valentina Escobar-Gonzalez
or
https://www.linkedin.com/in/equinevalentina
www.beyond-engagement.com

Publié dans : Business

Facebook & Instagram Noon Knowledge Session, June 24, 2015

  1. 1. Engagement Marketing M. Valentina Escobar-Gonzalez, MBA Beyond Engagement Beyond-Engagement.com
  2. 2. @EquineValentina http://beyond-engagement.com
  3. 3. What I do? Beginners: Set up Social Media Platforms Consultation for Businesses Do their Social Media Shh…Confidential Classes (for job security) Lessons for Individuals forced to do it (i.e. Clubs, Associations, Religious Committees) Diligent on Following up with Clients @EquineValentina http://beyond-engagement.com
  4. 4. @EquineValentina http://beyond-engagement.com
  5. 5. Engagement Marketing  Quick Response  Consistent  Extensive Research = Content  Open convo with customers @EquineValentina http://beyond-engagement.com
  6. 6. Facebook 101  Have a plan (Who, What, When)  Set up a Business Page, “Like”  Fill in About Section completely  Add pictures or albums  Use Visuals (http://www.picmonkey.com/)  Start adding “likes” of businesses: media, sponsors, HQ, corps to ENGAGE @EquineValentina http://beyond-engagement.com
  7. 7. @EquineValentina http://beyond-engagement.com Facebook Tactics  Graphic Search Results  Add visuals based on results  Tagging others  “Liking” & Commenting Quickly  Reach paid Ads through Power Editor
  8. 8. @EquineValentina http://beyond-engagement.com
  9. 9. @EquineValentina http://beyond-engagement.com
  10. 10. @EquineValentina http://beyond-engagement.com
  11. 11. What is Facebook PowerEditor?  Google Chrome only  Facebook.com/PowerEditor  Targeted posts,  From Email (Opt in Only)  Audiences  “Dark” Posts aka Unpublished Posts – to reach a select few  Budgets start at $5 US @EquineValentina http://beyond-engagement.com
  12. 12. @EquineValentina http://beyond-engagement.com
  13. 13. Power Editor @EquineValentina http://beyond-engagement.com
  14. 14. Engagement Goals  Likes  Engagement  Call-to-Action (CTA)  Book Now  Learn More  Contact Us  Shop Now  Sign Up  Download @EquineValentina http://beyond-engagement.com
  15. 15. Get more “Likes” @EquineValentina http://beyond-engagement.com
  16. 16. Power Editor – Location & Employers @EquineValentina http://beyond-engagement.com
  17. 17. @EquineValentina http://beyond-engagement.com Power Editor – Adv. Targeting
  18. 18. @EquineValentina http://beyond-engagement.com Power Editor – Existing vs Dark
  19. 19. PowerEditor – Ad Placement @EquineValentina http://beyond-engagement.com
  20. 20. Facebook Bluetooth® Beacons  "Facebook Bluetooth® beacons are free for you to use and help people see more information about your business whenever they use Facebook during their visit. Sign up to receive more info and request a beacon for your business." - See Link below: https://www.facebook.com/business/a/facebook- bluetooth-beacons @EquineValentina http://beyond-engagement.com
  21. 21. Surprise & Delight! @EquineValentina http://beyond-engagement.com
  22. 22. @EquineValentina http://beyond-engagement.com
  23. 23. “Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.” -Rebekah Radice @EquineValentina http://beyond-engagement.com
  24. 24. @EquineValentina http://beyond-engagement.com
  25. 25. @EquineValentina http://beyond-engagement.com
  26. 26. @EquineValentina http://beyond-engagement.com
  27. 27. @EquineValentina http://beyond-engagement.com
  28. 28. @EquineValentina http://beyond-engagement.com
  29. 29. Additional Apps for IG  Repost (Reshare images from others)  WordSwag (add text to image) @EquineValentina http://beyond-engagement.com
  30. 30. @EquineValentina http://beyond-engagement.com
  31. 31. @EquineValentina http://beyond-engagement.com
  32. 32. More Reading  How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day - http://www.entrepreneur.com/article/247191  WHAT ARE FACEBOOK DARK POSTS? - http://www.katielance.com/facebookdarkposts/  The Best Fonts & Colors in the Most Shareable Social Media Images - https://blog.bufferapp.com/how-to-create- shareable-social-media-images @EquineValentina http://beyond-engagement.com
  33. 33. More Reading, Part 2  How to use Power Editor to Ignite your Facebook Marketing -- http://www.businessesgrow.com/2014/06/24/po wer-editor/  21 Mistakes You Can’t Afford to Make in Instagram Marketing - http://madefreshly.com/blog/marketing/instagra m-marketing-mistakes/ @EquineValentina http://beyond-engagement.com
  34. 34. Sources  Photos from HubSpot on Slides: 19 & 21  Photos from iStock on Slides: 30  Instagram Stats Quote (Slide 23) from Rebekah Radice: http://rebekahradice.com/use- instagram-to-expand-business- reach/?hootPostID=cc3daf29406f88546c47e0af4 790fc9f  Slide 8 – Mark Schaefer: businessesgrow.com @MarkWSchaefer @EquineValentina http://beyond-engagement.com
  35. 35. Selfie @EquineValentina http://beyond-engagement.com

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