Facebook & Instagram Noon Knowledge Session, June 24, 2015
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Are you feeling confused and overwhelmed on how to use Facebook and Instagram to promote your business? If so, this session presented by M. Valentina Escobar Gonzalez, CEO & Founder of Beyond Engagement – Social Media Solutions included insights to connecting with your audience and how to incorporate into your overall marketing strategy. The event is part of the Noon Knowledge Series and is hosted by the Virginia Highlands Small Business Incubator, Washington County, Virginia Chamber of Commerce and Virginia Department of Small Business & Supplier Diversity. Facebook.com/BeyondEngagement Twitter.com/EquineValentina Instagram: @ValentinaEG LinkedIn: search M Valentina Escobar-Gonzalez or https://www.linkedin.com/in/equinevalentina www.beyond-engagement.com
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Facebook & Instagram Noon Knowledge Session, June 24, 2015
- 1. Engagement Marketing M. Valentina Escobar-Gonzalez, MBA Beyond Engagement Beyond-Engagement.com
- 3. What I do? Beginners: Set up Social Media Platforms Consultation for Businesses Do their Social Media Shh…Confidential Classes (for job security) Lessons for Individuals forced to do it (i.e. Clubs, Associations, Religious Committees) Diligent on Following up with Clients @EquineValentina http://beyond-engagement.com
- 5. Engagement Marketing Quick Response Consistent Extensive Research = Content Open convo with customers @EquineValentina http://beyond-engagement.com
- 6. Facebook 101 Have a plan (Who, What, When) Set up a Business Page, “Like” Fill in About Section completely Add pictures or albums Use Visuals (http://www.picmonkey.com/) Start adding “likes” of businesses: media, sponsors, HQ, corps to ENGAGE @EquineValentina http://beyond-engagement.com
- 7. @EquineValentina http://beyond-engagement.com Facebook Tactics Graphic Search Results Add visuals based on results Tagging others “Liking” & Commenting Quickly Reach paid Ads through Power Editor
- 11. What is Facebook PowerEditor? Google Chrome only Facebook.com/PowerEditor Targeted posts, From Email (Opt in Only) Audiences “Dark” Posts aka Unpublished Posts – to reach a select few Budgets start at $5 US @EquineValentina http://beyond-engagement.com
- 14. Engagement Goals Likes Engagement Call-to-Action (CTA) Book Now Learn More Contact Us Shop Now Sign Up Download @EquineValentina http://beyond-engagement.com
- 15. Get more “Likes” @EquineValentina http://beyond-engagement.com
- 16. Power Editor – Location & Employers @EquineValentina http://beyond-engagement.com
- 17. @EquineValentina http://beyond-engagement.com Power Editor – Adv. Targeting
- 18. @EquineValentina http://beyond-engagement.com Power Editor – Existing vs Dark
- 19. PowerEditor – Ad Placement @EquineValentina http://beyond-engagement.com
- 20. Facebook Bluetooth® Beacons "Facebook Bluetooth® beacons are free for you to use and help people see more information about your business whenever they use Facebook during their visit. Sign up to receive more info and request a beacon for your business." - See Link below: https://www.facebook.com/business/a/facebook- bluetooth-beacons @EquineValentina http://beyond-engagement.com
- 21. Surprise & Delight! @EquineValentina http://beyond-engagement.com
- 23. “Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.” -Rebekah Radice @EquineValentina http://beyond-engagement.com
- 29. Additional Apps for IG Repost (Reshare images from others) WordSwag (add text to image) @EquineValentina http://beyond-engagement.com
- 32. More Reading How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day - http://www.entrepreneur.com/article/247191 WHAT ARE FACEBOOK DARK POSTS? - http://www.katielance.com/facebookdarkposts/ The Best Fonts & Colors in the Most Shareable Social Media Images - https://blog.bufferapp.com/how-to-create- shareable-social-media-images @EquineValentina http://beyond-engagement.com
- 33. More Reading, Part 2 How to use Power Editor to Ignite your Facebook Marketing -- http://www.businessesgrow.com/2014/06/24/po wer-editor/ 21 Mistakes You Can’t Afford to Make in Instagram Marketing - http://madefreshly.com/blog/marketing/instagra m-marketing-mistakes/ @EquineValentina http://beyond-engagement.com
- 34. Sources Photos from HubSpot on Slides: 19 & 21 Photos from iStock on Slides: 30 Instagram Stats Quote (Slide 23) from Rebekah Radice: http://rebekahradice.com/use- instagram-to-expand-business- reach/?hootPostID=cc3daf29406f88546c47e0af4 790fc9f Slide 8 – Mark Schaefer: businessesgrow.com @MarkWSchaefer @EquineValentina http://beyond-engagement.com