Media platform with hyper-local content that is looking to replicate its success abroad

1. Contact:
Brian Letwin - CEO
brian@saigoneer.com
01204460675
October 2017

2. Confidential
● Growing media market but low
trust/standards
Problem/Opportunity Solution
● Adapting content-focused
advertising products - native
ads, branded video content
● Geographic/Linguistic
expansion
SE Asia Media Standards
● Digital advertising budgets
increasing in Vietnam: 3X
increase from 2012 - 2018
(Source: Statista)
● High-quality, trusted content
Market Opportunities

3. Confidential
Content

4. Confidential
Revenue Model
Sponsored
Articles/Videos
Banner Ads Paid Listings

5. Confidential
Competitive Landscape
Saigoneer aspires to join the ranks of content platforms that are embracing the
digital age.
Local competitors have not evolved from the traditional digital content and
advertising models.

6. Confidential
Revenue
● 3.5X increase in profit
margin from the previous
period (July, August,
September, 2016)
● 66% of revenue generated
from institutional clients
● 34% of revenue generated
from small/medium-sized,
local businesses
September 2016 - September 2017

7. Confidential
Track Record
Funding Press Clients

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Our Vision

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New Website
● Goals
○ Increase content engagement (more page
views/visitors, lower bounce rate)
○ Increase revenue (more advertising options,
tiered pricing model)
○ Modular product implementation
(classifieds, online tickets sales, etc.)
● Solutions
○ Cloud Services (AWS, CDN)
○ Algorithm-based content delivery
○ User registration and profiles
○ Increase speed (Isomorphic Single Page
Application)
○ B2B integrations (Grab, Ticketbox, etc.)

10. Confidential
Korean Version

11. Confidential
Putting Your
Money to Work
We’re currently seeking
US$300,000

12. Confidential
Team
Brian Letwin - CEO
● 5 years experience media buying for:
● 2 years as national sales planner for Heavy.com (35 million
unique visitors per month)
● 12 years experience in digital media/strategy
Alberto Prieto - CTO
● B.A. Software Engineering University of Alcalá de Henares
● MBA International Consulting University of Applied
Sciences and Arts Northwestern Switzerland FHNW
● 10 years experience in full stack webdev for:
Dana Filek-Gibson -
Content Director
● Author of the full-length travel guidebook Moon
Vietnam.
● Fluent in Vietnamese.
● Former editor in chief for JetStar Pacific’s
in-flight magazine.
Ngan Nguyen - Director of
Business Development
● Former sales & marketing executive at Mekong Creation
● Former director of sales & marketing at Oi Vietnam
Magazine.

13. Confidential
Contact
● Brian Letwin - CEO
○ brian@saigoneer.com
○ 01204460675
● Alberto Prieto - CTO
○ alberto@saigoneer.com
○ 0906696170
89 Ton That Dam, Q1, HCMC