The document summarizes the regeneration process of the Natural, Cultural and Artistic Park of Val d'Orcia in Tuscany, Italy. It discusses how the park was established in the 1990s through cooperation between local municipalities and provinces to protect the natural and cultural heritage of the area and promote sustainable development. This included managing the landscape and traditions, increasing tourism and agriculture, and designating the area as a UNESCO World Heritage Site in 2004. The process shows how local authorities can work together to govern their territory and create new development opportunities while preserving cultural values.

1. Some results
from Italian
practices of
urban
regeneration
process
Francesco Selicato
Francesco Rotondo
Pierangela Loconte
Claudia Piscitelli
Claudi Ceppi

2. The small towns are the bearing structure of Italy
Municipalities with fewer than 15,000 inhabitants
are as much as 91.8% of the total, with a land area
equal to 79.4% and with the 42.18% of the
population
In the last years huge energies have been invested for the
regeneration and development of settlements and their local
contexts

3. An example of development and regeneration is…
NATURAL, CULTURAL AND
ARTISTIC PARK
Of VAL D'ORCIA
in Tuscany

4. objective
SUSTAINABLE
DEVELOPMENT OF
VAL D’ORCIA
1. protection, enhancement and development of the territory
2. conservation of natural and artistic heritage in the valley
3. ensure a real improvement in local economy

5. Need to create a
development model …
… able to promote the area and not just the individual goods or
exceptional sites
… based on the protection of cultural and natural values
… based on integrated planning, strategic and operational
together, aimed at overcoming of sectorial management in the
government of the territory

6. The territory
of Park of
Pienza Val d’Orcia
Montalcino San Quirico
Castiglione
5 municipalities:
Radicofani
Municipality of Castiglione
Municipality of Montalcino
Municipality of Pienza
Municipality of Radicofani
Municipality of San Quirico

7. The territory of Park of Val d’Orcia
- A barren
landscape of
gullies and clay
- historical
iconography and
paintings of the
School of Siena
- A territory that
counts only 13,895
inhabitants against
a total area
of ​66,866 ha
(density 4.81ab /
ha)

10. The territory of Park of Val d’Orcia
- A territory of
pasture, arable
land and mixed
and arboreal
cultures like
vineyards, olive
groves
- valley along the
Francigena Road in
direction of Rome

28. The territory of Park of Val d’Orcia lies
within a Protected Natural Area of ​Local Interest
(ANPIL)

29. The heritage to protect and enhance

30. Will to preserve the landscape, the history, the traditions and the
environment, trying to ensure a real improvement in the lives of
the people who through their work have contributed to the genesis
of a wealth of rare beauty and singularity.
NATURAL, CULTURAL AND
ARTISTIC PARK OF VAL D'ORCIA

31. The process of construction of the park started
in the early nineties
Public authorities to achieve their goals have used a structure for
private company ( S.r.l. = limited liability company)
Val d'Orcia S.r.l.
The members of the S.r.l. (public and private members ) are :
The 5 municipalities (Montalcino, Pienza, San Quirico d'Orcia, Castiglione
d'Orcia, Radicofani), the Province of Siena, Siena Amiata Mountain
Community, individual entrepreneurs, associations, local consortia and other
entities.

32. Using a MANAGEMENT PLAN
to drive in a coordinated action of
knowledge, conservation, enhancement, promotion and control
the Municipalities of the Val d'Orcia and the Province of Siena
signed an "Agreement in a partnership for the management of
the protected area of local interest in the Val d'Orcia and the
establishment of the Conference of the Val d'Orcia."
It’s a bottom-up process, from local to global

33. INDICATIONS OF GOVERNMENT
1. Development of tourism carefully in the full integrity of the
environment, the landscape, the culture, the traditions and the
surrounding areas.
2. Conversion and enhancement of agriculture, livestock and livestock
products, supporting and promoting certified quality.
3. Preservation and development of small business, trade and
industry, with particular reference to traditional arts. At the same
time, enhance of services of reception and lounge, of quality standards
and technological innovations adapted to international tourist demands

34. RULES
•Rules of ANPIL
defines a set of rules needed to make the public and private
actions compatible with the conservation of values ​of the area
• Unified Building Regulations
makes homogeneous procedures and rules for the entire
territory

36. PROJECTS
1. Measures to protect the territory: incentive to the creation and
development of companies and Organic Farm, decrease of the
sites of excavation, landfill closure, three new nature reserves
2. Networking -
Paths and Lay-bys
3. Touristic signalisation s
(Park entrance panels, reporting of historical and
Architectural heritage, accommodation)
4. Tourist Offices – Museums – theatres

37. PROJECTS
5. Brand Val d’Orcia
• protected and to promote local products (cheese, wine, olive oil,
honey and saffron).
• facilities and typical services.
• The brand determines the origin and the requirements of typical
products (Done in the Park).
6. DOC Orcia
Project Val d'Orcia was obtained for DOC wines produced here
(wider than the boundaries of the park)

38. PROJECTS
7. Established the Wine Route Orcia (2002)
8. Nature Train - They travel on Historical Locomotive and Steam
Train along a line reopened only for tourist trips. The Crete Senesi
and Val d'Orcia up high Maremma
9. Realization of all the information and promotional material in a
coordinated manner
10. Festival of Val d’Orcia , International Festival of Montalcino

39. FACTORS OF INNOVATION
• Integration in the area of institutional responsibilities for the
protection and enhancement of the heritage
• Integration between local authorities
• Integration of research, conservation and use.
• Integration of environmental and cultural heritage, tourist facilities in
the park and the territory
• Creating an enterprise culture in heritage management
• Organization of work based on territorial mobility, flexible working
hours and tasks

40. RESULTS
Increase in tourism
• With the promotion and offer of new equipment and services, there has been a
sharp increase in tourist flows, far higher than the provincial average.
• At first, larger attendance in the towns of Montalcino, Pienza and S.
Quirico, then better distributed also in more marginal areas (as a result of
actions).
• A consortium of Tour Operators on the initiative of local entrepreneurs in the
sector (a positive trend).

41. RESULTS
Increase in the accommodation
• Significant increase in the number of accommodation. In most of these new
structures have used existing buildings, often retrieving them from situations of
degradation, with benefits for the protection of landscape values.
• Actually the presence of tourists does not seem to cause problems for the
preservation of assets.

42. RESULTS
Enhancement of high quality agricolture
• Started new actions to enhance agriculture using for this purpose also the
association between quality of the landscape and of the product; promoted new
brands for different agricultural products with important implications for
commercial.
Increase in the value of agricultural land
• As a result of activities carried out there was a good increase in the value of
farms
Stopping of demographic decline
• It 'been blocked demographic decline (down 50% of the inhabitants from 1951
to 1991). Population largely unchanged over the last decade.

43. RESULTS
Since July 2, 2004
VAL D’ORCIA
has been recognized by UNESCO as a
WORLD HERITAGE
AS A CULTURAL LANDSCAPE
“The landscape of the Val d'Orcia was celebrated by the most important painters of the
Sienese school which opens the Renaissance. Images of the Val d'Orcia which events
the harmonic relationship between man and nature have acquired the status of an icon
of the Renaissance and have profoundly influenced the development of landscape
thinking”. (criteria VI)

44. THE NATURAL, CULTURAL AND ARTISTIC PARK Of VAL
D'ORCIA is one of the most important examples in Italy and in
the World of
• Territorial and landscape development
• Integration of history, culture, tradition and economic,
touristic and social aspects
The experience is particularly interesting because the
individual municipalities have recognized their common
matrices and have chosen to join together in order to better
govern their territory and build new development scenarios,
different than in the past

45. In particular, in the last period all Italian regions, with different
times and in different ways, have implemented new strategies
for enhancement of their territory and heritage
Territory and historic centers
as a resource
for tourists but, above all,
for the resident population

46. An example of the new policies of the Apulia
Region for the protection, enhancement and
development of the territory are:
1. Integrated Plan for Territorial Development
(PIST)
2. Cultural and Environmental Systems(SAC)

47. 1. Integrated Plan for Territorial Development (PIST)
• Integrated System of Territorial regeneration and enhancement of the historic and
environmental characters.
• This tool was created by Law n.21/2008 of the Apulia Region "Standards for urban
regeneration", which promotes the regeneration of parts of cities and urban
systems in accordance with municipal and inter-municipal strategies aimed at
improving the urban, residential, socio-economic, environmental and cultural
human settlements and by means of action drawn up with the involvement of
residents and public and private stakeholders..
• The programs are based on an idea-guide of regeneration linked to
environmental, historical and cultural character of the territorial, on his identity
and on the needs and demands of the people.

48. For example …
PIST - Integrated Plan for
Territorial Development
“Dal costone terrazzato
sud alla conca di Bari –
Integrated System of
Territorial regeneration
and enhancement of the
historic and environmental
characters of the
municipalities of
Cellamare, Capurso and
Valenzano

49. Cultural and Environmental Systems (SAC)
• are aggregations of environmental and cultural resources of the area (tangible and
intangible), properly organized and managed on the basis of the ability to activate
pathways of the evaluation, development and inter-institutional cooperation;
• are sets of goods and activities that are valued in an innovative way, through
actions of integrated management in the context of a process of development and
territorial attractiveness conducted at local and regional level;
• 3. in line with the existing instruments of spatial planning and economic
planning and management steps result in the objectives of the program.

50. For example …
SAC - MARI TRA LE MURA: nel Blu dipinto di Puglia
Municipalities of Coversano, Polignano a Mare, Mola di Bari and
Rutigliano
CORE IDEA
Tell by the lines
the "TIME" and the "SPACE"

51. Thank you!