VMworld 2013 Igor Spivak, VMware Learn more about VMworld and register at http://www.vmworld.com/index.jspa?src=socmed-vmworld-slideshare

1. Socialcast: Accelerate Innovation, Improve
Collaboration, and Attract and Retain Employees
Igor Spivak, VMware
EUC7390
#EUC7390

2. 2
Lets Talk About
Market Evolution
Inflection Point in Enterprise Social

3. 3
Socialcast by VMware

4. 4
2 Years Ago

5. 5
700B
200M
100M
professionals
2 Years Ago

6. 6
Today
1.1B
500M
200M
professionals

7. 7
What Do You Believe?

8. 8
Fad?

9. 9
Teams are more effective through
the use of social technology

10. 10
“Over 67% of organizations already implemented
some form of Enterprise Social.”
IDC May 2012 Social Business Survey
Enterprise Social Has Arrived

11. 11
The Market Has Changed

12. 12
Customers Come to Us
 All sizes of deployments – 50-400,000 seats per company
 All industries – financial, government, medical
 All markets – US, EU, APAC

13. 13
Value Is Proven

14. 14
SAS
 Solve problems more quickly
• Expose collective knowledge for
everyone’s benefit so no one is
left out
• Consolidate employee
communications, IP, documents
in one place that is integrated
with wikis, blogs, etc.
• Dr. Goodnight (CEO)
leverages Socialcast for company-
wide meetings
• “Love the Hub” Day
 Find Experts
• Uncover hidden talent across the
organization. By removing
hierarchical barriers to
communication and knowledge
sharing, Socialcast helps people find
and connect with experts in real time
Customer Story
SAS, a leading provider of business
analytics software and services, uses
Socialcast as part of a commitment to
develop innovative ways for employees
to connect and collaborate. As a
knowledge-based organization, SAS
uses Socialcast to get knowledge out
of the minds of employees and into the
corporate community where it can be
shared and discussed across different
organizations and locations. Known as
The Hub, the Socialcast community
within SAS has become a place for
discussions and getting questions
answered from anyone in the company.

15. 15
 Get more out of your existing IT
systems—make them social.
• Associates able to break down
knowledge silos and share
information across teams
• SharePoint lacks ability to have
easily-discovered, interactive
discussions around groups and
common interests
• Created over 100 Reach extensions
• Built 20 different applications to help
Humana measure and monitor
associate engagement
 Socialize Business Applications
• Documents stored in Microsoft®
SharePoint® can quickly stagnate
and are difficult to find. Socialcast
adds a secure social layer to
SharePoint, and other business
systems, enabling people to easily
share and discuss content with
colleagues and team members.
Humana
Customer Story
Humana, a leading health benefits
company uses Socialcast to maximize
their investment in SharePoint. By
adding Socialcast Reach extensions
to various internal SharePoint sites
(Help Desk, Innovation, Event
Planning, Corporate News, Executive
Communications, etc.), employees
can link directly to SharePoint
resources from within the Socialcast
Activity Stream. Content and
information are no longer kept in closed
silos, but are easily shared across the
company, creating new levels of
discussion and collaboration.

16. 16
Philips
 Connect people to the
knowledge, ideas, and
resources they need to be
successful
 Engage Your Global Workforce
• Tap deeper into the passions,
imaginations, and ingenuity of your
workforce. Socialcast allows
employees to ask questions, share
ideas, and find others who can help
them do their jobs better; all of
which improves agility and
engagement.
Customer Story
Royal Philips Electronics, a diversified
global health and well-being company,
launched their Socialcast community,
Connect Us, in April 2010. Connect Us
unites tens of thousands of employees
across the globe in sharing ideas and
improving business practices.
Specifically, Connect Us was built to
help generate pride amongst
employees, strengthening Philips’
position as one of the world's leading
employers. Connect Us stimulates
conversation and sharing among
employees around the world,
accelerating the flow of information,
and creating a unified global workforce.

17. 17
3M
 Give global labs a distinctly
local feel
• Small lab feel
• Goals: Improve innovation,
accelerate product development,
facilitate real time brainstorming
and feedback
• “knowledge at rest” vs “knowledge
in motion”
 Accelerate Innovation
• By improving the flow of
communication between R&D labs
scattered across the globe,
Socialcast can improve innovation,
accelerate product development
and save time.
Customer Story
Through Socialcast, 3M has created
the experience of working in “one big
lab” where employees can collaborate
as easily as turning to a trusted
colleague down the hall. In the first
year, the Socialcast community has
grown to 3,000 members, and has
made a big difference in the way the
company’s labs collaborate and share.
Information and ideas can flow faster,
helping to make 3M one of the world’s
most innovative companies.

18. 18
The Snowden Effect
SaaS vs On-Premise

19. 19
Seeing a Pattern
Enterprise Social products have been successfully satisfying the basic use cases

20. 20
Has Enterprise Social Arrived?
Huge difference in how even the basic use cases are handled
in different enterprise social products

21. 21
Fragmentation and pseudo-social are hurting the market
Core social features – social graph, activity streams,
groups, profiles
Carry over – Blogs, wikis, intranets/micro sites

22. 22
Social War of 2013-2015 AD

23. 23
How Does Socialcast Do It?

24. 24
Its about the End User
Including too much dilutes user experience
Without great experience for people Enterprise Social can’t exist

25. 25
Focus on the Social Way to Work
Structured social experiences

26. 26
We Believe in Building Experiences
Beyond the software we ship

27. 27
Partner with Our Customers

28. 28
Build Systems That People Want to Use

29. 29
Where to Go Next?

30. 30
Document Management

31. 31
Deep Integrations with
Enterprise Systems

32. 32
Workflows

33. 33
APIs and More APIs

34. 34
Examples
Be able to approve a purchase request in the ESN after having
a conversation about it
Monitor and control VMs in the stream

35. 35
A Place People Want to Come to

36. 36
Understand the Larger Mission by
Connecting to the Whole Company

37. 37
Be Connected with Their Team through
Better Context and Transparency

38. 38
Get More Done by Spending Less Time
Looking for Information

39. 39
Work from Anywhere on Their Terms

40. 40
Embracing the Social Workplace

41. THANK YOU

43. Socialcast: Accelerate Innovation, Improve
Collaboration, and Attract and Retain Employees
Igor Spivak, VMware
EUC7390
#EUC7390