1. The Crucial Role Of Mobile In Our
New Digital Landscape
Janny Paul
Chairman
Mobile Monday Malaysia

2. What is Mobile Monday?
• Mobile Monday is a Global Community.
• To encourage innovation within the mobile sector.
• To facilitate networking between small and large
companies.
• To help local companies effectively participate in
international initiatives.
• To present innovative visions, trends, studies and
forecasts from the mobile marketplace.
• To facilitate and create partnerships.

3. Mobile Users World Wide
6.5Billion
1.5 Billion Credit Cards
1.5 Billion TVs
1.3 Billion Internet Users
1.2 Billion Land Lines
1 Billion mobile broadband users
0.95 Billion PCs
0.85 Billion Cars
Source: GSMA

4. Source: TIME

5. Source: TIME

6. Source: TIME

7. Source: TIME

8. Source: TIME

9. Source: TIME

10. Five ways mobile phones have
changed lives in Africa

11. Banking
M-PESA provides services to 15 million Kenyans (more than a third of the
population) and serves as conduit for a fifth of the country's GDP.

12. Activism
One lesson from the 2011 uprisings across North Africa was that mobile
phones, with the infinite opportunities they offer for connection and
communication, are able to transform ordinary citizens disenchanted by
their governments, into resistance fighters

13. Education
Nokia capitalized on the growing popularity of social networking in South
Africa to launch MoMath, a mathematics teaching tool that targets users of
the instant messaging platform Mxit. Mxit is South Africa's most popular
social media platform, with more than 10 million active users in the country

14. Health
A simple text-messaging solution was all 28-year-old Ghanaian doctoral
student, Bright Simons needed for his innovative plan to tackle counterfeit
medicine in African countries. The World Health Organization estimates that
nearly 30% of drugs supplied in developing countries are fake. In 2009,
nearly 100 Nigerian babies died after they were given teething medicine
that contained a solvent usually found in antifreeze

15. Mobile In Today’s Digital World
• Connected TVs
• Cars
• DVD Players
• Photo Frames
• Cameras
• Tablets
• Billboards

16. Band + App
www.jawbone.com

17. Wifi Weighting Scale
www.readimate.com

18. WiFi Light Bulb
www.lifx.co

19. Vitality GlowCaps
www.vitality.net

20. Online Pet Feeder
www.feedngo.com

21. Door Lock
www.lockitron.com

22. McDonald’s Pick n’ Play

23. How To Capitalize ?
• Think Global Not Local
• Think Hardware & Not Only Software
• App Stores In Over 155 Countries World Wide
• 65 Billion Apps Downloaded by 2012
• Revenue Opportunity of $ 1.2 Trillion by 2020

24. Thank You
janny@mobilemonday.com.my