4. WHERE IS THE RISK
Customers
• Individuals
• Associations or Groups
• Self-funded Benefit Plans
• NOT an insurer or HMO
Payment Structures
• Capitation
• Extreme Discounts
• Unlimited Consultations
• Downside risk in any form
6. TIPS FOR CONTRACT STRUCTURING
• Limits on utilization by every individual
• Reasonable volume discounts
• Shared savings
• Cover your costs in worst-case scenarios