If you are a local business, you must be wondering what you can do to optimize your website for SEO and rank locally in 2017. To help you get started, I have researched and arrived at a conclusion - what you should do and what not to do!

1. Professional Digital Marketing Assistant
Local SEO Do and Not
Do in 2017
If you are a local business, you must be wondering
what you can do to optimize your website for SEO
and rank locally in 2017.
made with

2. Correct On
Page SEO
Elements
This includes contact
details, phone numbers
and local keywords.
Update current contact
contact information.
Create Quality
Local Content
Your content should
serve targeted
audience in your
location.
It has to connect with
the user as they
interact with it.
Create actionable
content that flows from
start to finish.
Leverage
Social Media
Take advantage of
social media channels.
Build your brand and
promote content daily.
Connect with others in
your industry.
Optimizing
Your Images
Add local keywords
City name in image file
and ALT tags
Create Local
Pages
Get a Google+, Yahoo
and Bing local business
listings.
This pages enhance
your local business
Contact on all
Listings Are
Correct
Google and Bing maps
can help with placing
your business locally.
Correct contact
Do This For Local Rankings
The first step is understanding what's important, and following this
article to keep your optimization techniques simple but effective.
We will take a look at the following;
On-site Optimization
Link Building
Reviews, Citation and ratings
Profile pages

3. rankings. information on all
pages.
Physical
Address In
Ranking City
A real physical business
address .
This can increase local
visibility and foot
traffic.
Use A Local
Phone
Number
Your local number can
help increase trust.
It helps connect with
locals familiar with the
number.
Reviews Are
Needed
Reviews can boost your
local rankings.
Ask for reviews from
clients.
Organize Your
Business
Categories
Your business in the
right category.
Make it easy for people
to find you in
directories.
Citations
From High
Quality Sites
Citations are the
listings boosters
Look for competitor
citations and replicate
them.
Gain Local
Backlinks
Links are the soul of
your online business.
Local links will help you
rank locally.
Make sure to gain links
from high quality sites.

4. Avoid SEO
Audits
Constantly
Look at your URL and
targeted keyword.
Spy on your
competition.
Duplicate
Content
Copied content can
harm your rankings.
Keyword stuffing can
get you penalized.
No internal links
Dropping
Links On
Social Media
Interact on social media
to build connections.
Your social signals
affect your rankings
Rankings can influence
follows
Image File
and ALT Tags
Image tags are
important for keyword
targeting
Don't stop your image
from showing up in
Google image search
Providing
Incorrect
Contact
Details
Incorrect information
can harm your rankings
Affect your online
reputation and drive
away potential
customers
Inconsistent
Contact
Information
Your address matters,
make it visible and
consistent
Place your contacts
where visitors can find
it easily
Don't Do This For Local
Rankings
The first step is understanding what's important, and following this
article to keep your optimization techniques simple but effective.

5. Listing Your
P.O Box In As
Address
Avoid a p.o box for your
business.
You can add then if
there is an option for a
second address
No Call
Centers
No advantage with a
generic phone number.
Have direct contact
with potential
customers.
Incentives for
Reviews and
Ratings
Made up reviews can
damage your business
reputation.
Inaccuracies can affect
how your business is
viewed online.
Not
Categorizing
Your Site
Add your business to all
relevant categories.
If you are in an
irrelevant category,
change it immediately.
Citations
From Low
Quality
Sources
Remember quality over
quantity.
Authority and do-follow
links
Local Low
Quality
Backlinks
Gain links from high
authority sites in your
niche.
Linking to out dated
content will affect your
rankings.
Beat your local
competitors with local
linking.
References:
http://searchengineland
.com/seo-donts-20-
fatal-mis...
https://www.wordtrack

6. er.com/blog/do-dont
https://www.semrush.c
om/blog/the-dos-and-
donts-of-...

7. Local SEO For
Business
How local is your business and how
do customers find you within a
geographical area?
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