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Completeness 
Conciseness 
Consideration 
Concreteness 
Clarity 
Courtesy 
CORRECTNESS
CORRECTNESS 
By Vaibhav, Naman, Pulkit, 
Tushar, Siddharth, Anirudh and Arunav
CORRECTNESS 
Different meanings depending on medium of 
communication used. 
Written – Grammar, spellings, punctuations, style 
etcetera 
Spoken – Use of right language, Vocabulary etcetera
WRITTEN 
Grammar – Dangling modifiers, Coherence, Parallel 
structure. 
DANGLING MODIFIERS (Misplaced Modifier) 
UNCLEAR : Upset by the teams performance the arena started to get empty. (SUB-Arena) 
CLEAR : Upset by the teams performance the fans started to leave the arena. (SUB-Fans)
WRITTEN 
Grammar – Dangling modifiers, Coherence, Parallel 
structure. 
COHERENCE 
 Make the message to be conveyed, coherent and logical 
 Example : Also, however, therefore, for instance, similarly, because of, etcetera 
 Help tie sentences
WRITTEN 
Grammar – Dangling modifiers, Coherence, Parallel 
structure. 
PARALLEL STRUCTURE 
Parallel : The instructor explained how to start a car and how to shift gears. 
Not parallel : The instructor explained how to start a car and shift gears.
WRITTEN 
PUNCTUATION 
 Comma ( , ) 
 Semicolon ( ; ) 
 Colon ( : ) 
 Hyphen ( - ) 
 Exclamation mark ( ! ) 
 Apostrophe ( ‘ )
WRITTEN 
PUNCTUATION 
EXAMPLE 
Incorrect : Arunav is in the washroom (No use of any punctuation) 
Correct : Arunav is in the washroom ? (Punctuation used) 
While speaking, the tone determines whether the sentences is a question or just a 
statement. But while writing the use of punctuations substitute the tone. Therefore in 
the above case avoiding the use of question mark ( ? ) has made the sentence 
ambiguous.
STYLE (Written) 
Abbreviations 
Titles 
Description 
Professional degrees 
Numbers as numerals or words 
Word choice
ABBREVIATIONS 
Titles – Mr, Mrs, Dr, Messrs 
Description – Jr, Sr, Mt, St, Inc, Ltd 
Professional degrees – B.B.A, B.B.S, B.M.S, B.B.E, Ph.D, M.D, 
C.P.A
STANDARD STATE ABBREVIATIONS 
1. ND – New Delhi 
2. UP – Uttar Pradesh 
3. AP – Andhra Pradesh 
4. MP – Madhya Pradesh 
5. TN – Tamil Nadu 
6. HR – Haryana 
7. WB – West Bengal 
8. JK – Jharkhand
GENERAL ABBREVIATIONS 
1. PL – Place 
2. N – North 
3. S – South 
4. W – West 
5. E – East 
6. RD – Road 
7. CR – Credit 
8. APT - Apartment
NUMBERS AND NUMERALS (Rules) 
Rule of 10 – In letters spell out numbers from 1-9 and use numerals for 10 
and higher. 
Express numbers in word if sentence is beginning with a number 
In a sentence if there is a series of numbers express them in numerical form 
unless they all are below 10 
Express monetary values in numerical form
NUMBERS AND NUMERALS (Rules) 
Express quantity in numerical form if it has more than three digits 
Express one in words and the other in numerical form if a number is 
immediately preceded by another 
Example : I wish to place an order of fifteen 4-inch paintbrushes 
Express time, percentage, decimals, house number, dates, etcetera
SPOKEN 
INFORMAL 
 Refers to the spontaneous speech in situations that may be described as natural 
 Used by people who know each other well 
 In an organisation informal conversation takes place between people at same level 
 Example : What’s up, dude, bro, etcetera
SPOKEN 
FORMAL 
 Associated with scholarly writing 
 Contains long and involving sentences 
 Used while communicating with superiors and subordinates 
 Example : impromptu, rendezvous, leitmotif, etcetera
COMPARISON 
MORE FORMAL LESS FORMAL 
Participate Join 
Deem Think 
Edifice Building 
Utilize Use 
Procure Get
ACCURACY OF FIGURES, FACTS, AND 
WORDS 
Verifying statistical data 
Double checking totals 
Avoid guessing figures and facts 
Considering time period when dealing with facts and figures 
Have someone else read the messages
WORDS THAT CONFUSE 
English is a dynamic language 
A lot of confusion between similar sounding words and words with similar 
spellings which have different meanings. 
EXAMPLE 
Effect & affect 
Farther & further 
Counsel & Council, etcetera
WORDS THAT CONFUSE 
A & An – ‘a’ is used before consonants whereas ‘an’ is used before a vowel 
or a silent ‘h’ as in ‘honesty’ 
Accept & Except – ‘accept’ means to receive something whereas ‘except’ 
means omitting something 
Anxious & Eager – ‘anxious’ implies worry whereas ‘eager’ implies keen 
desire
WORDS THAT CONFUSE 
Continual & Continuous – ‘continual’ means recurring regularly whereas 
‘continuous’ means without stopping 
Counsel & Council – ‘counsel’ means to advice whereas ‘council’ is an 
advisory or a governing group 
Effect & Affect – ‘effect’ means result whereas affect means to influence
One of the 7c's of business communication - Correctness

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One of the 7c's of business communication - Correctness

  • 1.
  • 2. Completeness Conciseness Consideration Concreteness Clarity Courtesy CORRECTNESS
  • 3. CORRECTNESS By Vaibhav, Naman, Pulkit, Tushar, Siddharth, Anirudh and Arunav
  • 4. CORRECTNESS Different meanings depending on medium of communication used. Written – Grammar, spellings, punctuations, style etcetera Spoken – Use of right language, Vocabulary etcetera
  • 5.
  • 6. WRITTEN Grammar – Dangling modifiers, Coherence, Parallel structure. DANGLING MODIFIERS (Misplaced Modifier) UNCLEAR : Upset by the teams performance the arena started to get empty. (SUB-Arena) CLEAR : Upset by the teams performance the fans started to leave the arena. (SUB-Fans)
  • 7. WRITTEN Grammar – Dangling modifiers, Coherence, Parallel structure. COHERENCE  Make the message to be conveyed, coherent and logical  Example : Also, however, therefore, for instance, similarly, because of, etcetera  Help tie sentences
  • 8. WRITTEN Grammar – Dangling modifiers, Coherence, Parallel structure. PARALLEL STRUCTURE Parallel : The instructor explained how to start a car and how to shift gears. Not parallel : The instructor explained how to start a car and shift gears.
  • 9. WRITTEN PUNCTUATION  Comma ( , )  Semicolon ( ; )  Colon ( : )  Hyphen ( - )  Exclamation mark ( ! )  Apostrophe ( ‘ )
  • 10. WRITTEN PUNCTUATION EXAMPLE Incorrect : Arunav is in the washroom (No use of any punctuation) Correct : Arunav is in the washroom ? (Punctuation used) While speaking, the tone determines whether the sentences is a question or just a statement. But while writing the use of punctuations substitute the tone. Therefore in the above case avoiding the use of question mark ( ? ) has made the sentence ambiguous.
  • 11. STYLE (Written) Abbreviations Titles Description Professional degrees Numbers as numerals or words Word choice
  • 12. ABBREVIATIONS Titles – Mr, Mrs, Dr, Messrs Description – Jr, Sr, Mt, St, Inc, Ltd Professional degrees – B.B.A, B.B.S, B.M.S, B.B.E, Ph.D, M.D, C.P.A
  • 13. STANDARD STATE ABBREVIATIONS 1. ND – New Delhi 2. UP – Uttar Pradesh 3. AP – Andhra Pradesh 4. MP – Madhya Pradesh 5. TN – Tamil Nadu 6. HR – Haryana 7. WB – West Bengal 8. JK – Jharkhand
  • 14. GENERAL ABBREVIATIONS 1. PL – Place 2. N – North 3. S – South 4. W – West 5. E – East 6. RD – Road 7. CR – Credit 8. APT - Apartment
  • 15. NUMBERS AND NUMERALS (Rules) Rule of 10 – In letters spell out numbers from 1-9 and use numerals for 10 and higher. Express numbers in word if sentence is beginning with a number In a sentence if there is a series of numbers express them in numerical form unless they all are below 10 Express monetary values in numerical form
  • 16. NUMBERS AND NUMERALS (Rules) Express quantity in numerical form if it has more than three digits Express one in words and the other in numerical form if a number is immediately preceded by another Example : I wish to place an order of fifteen 4-inch paintbrushes Express time, percentage, decimals, house number, dates, etcetera
  • 17. SPOKEN INFORMAL  Refers to the spontaneous speech in situations that may be described as natural  Used by people who know each other well  In an organisation informal conversation takes place between people at same level  Example : What’s up, dude, bro, etcetera
  • 18. SPOKEN FORMAL  Associated with scholarly writing  Contains long and involving sentences  Used while communicating with superiors and subordinates  Example : impromptu, rendezvous, leitmotif, etcetera
  • 19. COMPARISON MORE FORMAL LESS FORMAL Participate Join Deem Think Edifice Building Utilize Use Procure Get
  • 20. ACCURACY OF FIGURES, FACTS, AND WORDS Verifying statistical data Double checking totals Avoid guessing figures and facts Considering time period when dealing with facts and figures Have someone else read the messages
  • 21. WORDS THAT CONFUSE English is a dynamic language A lot of confusion between similar sounding words and words with similar spellings which have different meanings. EXAMPLE Effect & affect Farther & further Counsel & Council, etcetera
  • 22. WORDS THAT CONFUSE A & An – ‘a’ is used before consonants whereas ‘an’ is used before a vowel or a silent ‘h’ as in ‘honesty’ Accept & Except – ‘accept’ means to receive something whereas ‘except’ means omitting something Anxious & Eager – ‘anxious’ implies worry whereas ‘eager’ implies keen desire
  • 23. WORDS THAT CONFUSE Continual & Continuous – ‘continual’ means recurring regularly whereas ‘continuous’ means without stopping Counsel & Council – ‘counsel’ means to advice whereas ‘council’ is an advisory or a governing group Effect & Affect – ‘effect’ means result whereas affect means to influence