10INSIGHTS
FAN ENGAGEMENT
P R O V I D E D B Y
APPLICATION ANALYTICS
PURVIEW
TM
Extreme Networks, The Official Wi-Fi Analytics Provider of
Super Bowl XLIX, returned to the Super Bowl for a second
straight year to deliver a comprehensive in-stadium model
of Fan Engagement and Mobile application usage.
TOTAL NUMBER OF WI-FI ENGAGED FANS
%
25
TOTAL DATA USAGE OF THE WI-FI NETWORK
TOTAL APPLICATION USAGE AS A
FUNCTION OF TIME
TOTAL APPLICATION USE BY DEVICE TYPE
TOP APPLICATION GROUPS BASED ON USAGE
SOCIAL NETWORK USE BY FAN COUNT
SOCIAL NETWORK USE BY
AGGREGATE BANDWIDTH
SOCIAL NETWORK USAGE PROFILE
OF GAMEDAY
MEASURED PERFORMANCE OF
SOCIAL NETWORKS
TOP BACKGROUND APPLICATIONS
CONSUMING BANDWIDTH
of all fans connected their
mobile device to Wi-Fi.
1st Quarter 2nd Quarter Halftime 3rd Quarter 4th Quarter
82% of fans on Wi-Fi
were using one major
operating system
1st Quarter 2nd Quarter Halftime 3rd Quarter 4th Quarter
Instagram
Twitter
Facebook
SnapChat
1st Quarter 2nd Quarter Halftime 3rd Quarter 4th Quarter
Instagram
Twitter
Facebook
SnapChat
1st Quarter 2nd Quarter Halftime 3rd Quarter 4th Quarter
At peak, 17,826 of the 70,288 fans connect their mobile device to Wi-Fi.
First Quarter and Halftime saw the greatest Wi-Fi use.
Super Bowl fans were watching the conclusion of an exciting game.
10% of Wi-Fi bandwidth during the game was consumed
providing software updates to this single operating system.
Social networks were the most engaged set of applications during the Super Bowl.
15,000 Wi-Fi-connected fans were using Social Networking throughout the game.
55% of Wi-Fi connected fans during the game were sharing on Facebook,
18% on Twitter, 15% on Instagram.
Social networking consumed 10% of all Wi-Fi bandwidth during the game at Super Bowl.
Heaviest fan engagement on Social Networking was during the Halftime Show.
The optimized fan experience requires a high-performance network.
Fans using social networking had a good experience.
Over 35% of the Wi-Fi bandwidth during the game was comprised of Cloud Storage.
DATA TRANSFERRED
ACROSS THE Wi-Fi SYSTEM
Search
Engines
Cloud
Storage
Social
Networking
Real-Time
Communications
Web
Facebook
Twitter
Snapchat
Instagram
Network response time (ms) Application response time (ms)
Twitter
Snapchat
Instagram
Facebook
Optimal application performance is achieved when network and application response time are low
Cloud Storage (GB)
Learn more about Purview at
EXTREMENETWORKS.COM/PRODUCT/PURVIEW
Data sets reflected are based on preliminary analysis after Super Bowl XLIX
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