The ability to track your heart rate in real-time is the most important analytic to have during a workout. The Phlex Edge is designed for all swimmers to get the most out of their training. In this webinar, Phlex shares about their journey from initial concept through prototyping, use case development, business development, and reinventing training with precise analytics, real-time heart rate, and professional workouts. ​

10. Product Development
• Concept Refinement
• Must fit all goggles
• Viable HR Solution
• ID Model for Hydrodynamic
Design
• BLE Implementation
• Mechanical Development
• Part Selection and testing
• Schematic capture
• Prototype PCB
• Firmware/Algo dev
• Alpha Prototype
• First ‘water ready’ units
• Alpha Firmware
• Implement Valencell-Haptic
• LED capability
• Supporting on-app firmware
• Coordinated App Dev
• Offloading data
• Customizing EDGE
• Set up user HR &
biometrics
• Design For Manufacturing
• Injection mold tooling and
die casting
• Valencell ultrasonic welded
with adhesive backing
• Final assembly with
adhesive joint

11. Product Development
THE USER
CONFIDENTIAL16
• The heart rate monitor
should be placed in the
temple area of the head
• The challenges are with
the cap and the angle
of the goggle straps
MECHANICAL UPDATE
POC Casework
• Final parts out for quote 11/1/17
• POC case material – clear PC
• Button material – Urethane (Shore 60A)
0.4”
1.3”
2.5”
POC Casework

12. Product Development

13. A
M
B
A
S
S
A
D
O
R
GREGG TROY (2012 USA OLYMPIC COACH)
CODY MILLER (2016 OLYMPIC GOLD MEDALIST/ YOUTUBER)
JAZZ CARLIN (UK SWIMMER/ DOUBLE OLYMPIC SILVER MEDALIST IN
2016)
ELIZABETH BEISEL (USA TEAM CAPTAIN ALONGSIDE MICHAEL PHELPS
AND 3- TIME OLYMPIAN)
DARA TORRES (5- TIME OLYMPIAN, AUTHOR, MOTIVATIONAL
SPEAKER)
ALIA ATKINSON (WORLD RECORD HOLDER)
CALVYN JUSTUS (OLYMPIAN AND YOUTUBE SENSATION)
DAN WALLACE (WORLD CHAMPION)

14. EDGE
The smallest, most intuitive
device that is revolutionizing
the way you train, measure
progress, and enjoy every
swim. Designed by Olympic
swimmers and coaches for
all types of swimmers.
Launching August 14th at $299