1. Wax Media Register
Imagine knowing exactly what’s going to make the
news in your industry months in advance of when it
happens, and having the facility to put your opinion to
those newsmakers directly.
Wax offers such a service. It’s not a crystal ball, but a
service that allows us to tap into a network of media
professionals who supply current and advance warning
of upcoming newsworthy items and events gathered
from a broad range of sources. Through this facility
WAX clients can supply input, comment and thought
leadership to pertinent industry stories and events.
News alert:
• Government: Ministerial announcements, policy
changes, reviews, releases
• Media: Forthcoming programmes, articles,
campaigns, television, radio, print and online
• NGOs/Trade Bodies: Campaigns, initiatives,
releases, response to trade and government issues
• Trade Competitors: Announcements, results, releases,
senior appointments
Every event includes contact details from the news
source, their PR people or agency, enabling you to
feedback into the event.
• By promoting your thought leaders, enabling your
brand to plan to interact positively with the media
• Wax actively creates the knowledge that your
spokespeople are good media value and are
available for comment and inclusion
• We put your spokespeople into a roster of niche
experts that journalists search when they need
comment and contributors, meaning the
media finds you
• Journalists are always hungry for good information
and will search the system for anything of interest
• By promoting your news and events within the system
it’s like a news release, but more direct and
more exclusive
www.waxpr-marketing.com