Personal Information
Entreprise/Lieu de travail
São Paulo, Brazil Brazil
Profession
Scientific Director aka Rain Maker
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.nucleoxama.com.br
À propos
Business Anthropologist aka Rain Maker.
Scientific Director of Núcleo Xamã - Consumer Science Applied to Business - Marketing, Organization, Digital Marketing. www.nucleoxama.com.br
I´m an anthropologist/communicologist who applies scientific skills to the market of consumer goods and organizations — developing new methods to understand the ever changing consumer, interpreting socio-cultural trends, design thinking, corporate anthropology, working with consumer insights and strategies all leading towards Innovation and best business solutions.
From the last 15 years I´ve been developing studies, researches and new methodologies using elements from Anthropology, Sociology, Cognitive
Mots-clés
anthropology applied to web analytics
web analytics
nethnography; cyber ethnography
nucleo xamã
Tout plus
Présentations
(2)Personal Information
Entreprise/Lieu de travail
São Paulo, Brazil Brazil
Profession
Scientific Director aka Rain Maker
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.nucleoxama.com.br
À propos
Business Anthropologist aka Rain Maker.
Scientific Director of Núcleo Xamã - Consumer Science Applied to Business - Marketing, Organization, Digital Marketing. www.nucleoxama.com.br
I´m an anthropologist/communicologist who applies scientific skills to the market of consumer goods and organizations — developing new methods to understand the ever changing consumer, interpreting socio-cultural trends, design thinking, corporate anthropology, working with consumer insights and strategies all leading towards Innovation and best business solutions.
From the last 15 years I´ve been developing studies, researches and new methodologies using elements from Anthropology, Sociology, Cognitive
Mots-clés
anthropology applied to web analytics
web analytics
nethnography; cyber ethnography
nucleo xamã
Tout plus