2. Short information:
• Founded in November 1993. Commenced operations – January
1994.
• Originally controlled by the royal family Catari, lately has
been “westernized” administrative and financial structures.
Parent company – Government of Qatar.
• Hub – Doha International Airport.
• Company slogan: Taking you more personally (old) & World’s
5-star airline.
• Qatar Airways operates services across Africa, Central Asia,
Europe, Far East, South Asia, Middle East, North America, South
America and Oceania, and was named Airline of the Year 2012 at
the Skytrax World Airline Awards.
• The airline has more than 20,000 staff,
with 14,000 people employed directly
and a further 6,000 in its subsidiaries.

3. Over 100 international destinations
As of July 2012, Qatar Airways serves 119
destinations and Qatar Airways Cargo serves 33
(including 26 destinations served by Qatar Airways
also) destinations in 66 countries
across Africa, Asia, Europe, North America, South
America, and Oceania from its hub at Doha International
Airport, making it one of only a handful of airlines to
fly to all six inhabited continents.

4. Qatar Airways First
Class cabin

5. Qatar Airways Business
Class cabin

6. Qatar Airways Economy
class cabin

7. Customer
(How I see him)
Male Anglican
28 Single
Higher
British education

8. Customer
(How I see him)
Middle Oil and
gas
East industry
Salary:
Middle ≈ 120000
manager
$

9. Customer
(How I see him)
BlackBerry
Audi Q5
Armani
2 bedroom MD, TH
apartment Burberry
in rent Lacoste
Baldinini
Hobbies
Set much :
store on parties
comfort Sociable
golf
squash

10. Target audience
Age: 25 – 60.
Religion: Muslim,
Christianity.
Nationality: any.
International business travellers - 80%.

11. The commercials
on all major global
the ads are & regional
supported with an networks,
online contests on including BBC,
the airline’s web CNN, Al Jazeera,
site & Facebook Sky News &
page. Discovery Channel
Middle East
Europe
Africa
The Americas
Asia Pacific