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L U X U RY S O C I E T YMARKET GUIDE Brazil 2011
L U X U RY S O C I E T YMARKET GUIDE Brazil S U PPO RTING PART NE R S
L U X U RY SO C IE T Y MA RK E T GU ID E BRAZIL Contents Foreword 5 Country Overview 6 Luxury Society 6 Economy 7 Local Wealth 8 Luxury Market 9 Corporate Members 12 Directory 18 Malls & Shopping Areas 18 Magazines 18 Websites 20 From Paris to Los Angeles, from London to Bangkok, Business Consulting 21 from Mauritius to Sydney... Advertising, Design & Digital 22Live a Magnifique life with Sofitel, partner of Luxury Society. www.sofitel.com PR & Events 22 Recruitment 22 Business Schools & Universities 23
L U X U RY SO C IE T Y MA RK E T GU ID E BRAZIL THE F I N E S T B O R D E A U X , B U R G U N D I E S A N D C H A M PA G N E S ... A R E M AT U R I N G F O R Y O U I N O U R C E L L A R S .2,500,000 B OTTLES , H ALF - BOTTLES , M AGNUMS , D OUBLE - MAGNUMS , J EROBOAMS , I MPERIALS Foreword The luxury industry has become an increasingly complex and competitive market, in which we are all committed to serving demanding customers and delivering excellence on a daily basis. To succeed in our mission, it is essential to collaborate with those who share this same quest practices and strategies that rule our industry. Ultimately, those professionals who can match a luxury buyer’s demanding set of expectations. Following our series of LS Local events in Paris, London, Milan, New York, Geneva, Los Angeles, Munich, Moscow, Dubai, Mumbai, Shanghai, Hong Kong and Sao Paulo, we discovered that the search for a PR company, digital agency, distributor or even sourcing personnel, presents a series of challenges for executives entering new markets. Leveraging the collective knowledge of our vast network and drawing on the insights uncovered around the world, during LS Locals, we have put together a series of regional guides, recommending the best service providers, agencies, consultants and luxury experts that can make a difference to businesses. Those chosen have been included because of their long-term experience working with Our listings are of course, non-exhaustive, but with more than 20,000 members from 150 countries, we feel we have a front-row understanding of who does what in our key markets. If there are companies not included in our listings that we need to know about, please send through details to email@example.com and we will be happy to consider them in future issues of our guides. They will also be featured in our online directory, which currently lists more than 1600 suppliers to luxury brands (www.luxurysociety.com/directory). We, at Luxury Society, sincerely hope our market guides and directories will enable you to source, Catalogue Stores Iphone - Blackberry - Samsung Websites select and connect with the partners best placed to make a difference to your business. www.millesima.com Kindest regards, Luxury Society foundersBORDEAUX 87, quai de Paludate, 33000 Bordeaux, France SAINT-TROPEZ Quartier de la Bouillabaisse RD 98, 83390 Saint-Tropez NEW YORK 1355 2nd Ave, New York, NY 10021 Contact us on free phone 00 33 557 808 813FRANCE DEUTSCHLAND UNITED KINGDOM IRELAND OSTERREICH SUISSE BELGIQUE LUXEMBOURG ESPAÑA ITALIA PORTUGAL HONG KONG Join us on Facebook, Twitter and YouTube 5
Country Overview Section produced in collaboration with L U X U RY SO C IE T Y MA RK E T GU ID E BRAZILLUXURYSOCIETY IN BRAZIL ECONOMY Luxury Society March 2012 262 Members GDP (total) $2,090 billion 129 Companies GDP (per capita) $10,800 16 Service Providers Growth +7.5%120 COMPANIES SPECIALIZED IN Brazil has the ninth-largest economy in the world by purchase power parity and the largest in South America;; GDP currently stands at $2.1 tr. During the “miracle years” of the 1960s and 70s, Brazil was the Travel & Hospitality (33) Multi Sector Retail (4) Education (2) world’s second fastest-growing economy.Fashion & Accessories (28) Beauty & Wellbeing (3) Yachting & Boating (2)Jewelry (17) Fine Foods (3) Lifestyle & Personal Services (1)Media & Publishing (10) Timepieces (3) Sports (1)Architecture & Design (5) Associations & Non Profit (3) Consumer Electronics (1) These reforms included the launch of a new currency (the Real). Brazil’s economy grew by 7.5% in 2010, Furniture & Homeware (5) Art (2)Real Estate (4) Aviation (2) Argentina and, increasingly, China.Fore more details, visit luxurysociety.com/directory Brazil is the world’s largest exporter of iron ore and soya;; it will soon be the largest exporter of frozen meat. Brazilian industry produces the same amount of steel as India. Brazil is the largest recipient of foreign 12 SERVICE PROVIDERS EXPERTS IN direct investment (FDI) in Latin America. Brazil has a tightly regulated, domestically focused, cash-rich economy, and is continuing to stick to orthodox macro-economic policies. In addition Brazil’s banks are Consulting (2) Communication (1) Model Management (1)PR (2) Conferences (1) Show Production (1)Event Production (1) Custom Publishing (1) Trade Fairs (1)Business Clubs (1) Exhibitions (1) Training (1) government to raise taxes on some foreign investments. President Dilma Rousseff has pledged to retain the Fore more details, visit luxurysociety.com/service-providers social security systems are widely acknowledged as impediments to growth. Investment has historically been low but the Government’s Accelerated Growth Plan (PAC), launched in January 2007, aims to rectify this. For the full report: www.ledburyresearch.com/research-reports/wealth-profiles 7
Country Overview Section produced in collaboration with L U X U RY SO C IE T Y MA RK E T GU ID E BRAZILLOCAL WEALTH There are between 300,000 and 500,000 regular consumers of luxury goods in Brazil. Recent research showed that 40% of luxury goods consumers are high executives in the private sector, the majority (60%) being men. Three-quarters of these consumers have at least the equivalent of an undergraduate degree. Population 201,103,000 Separate research found that executive pay in Sao Paulo is higher than anywhere else in the world. The Millionaires (number) 409,000 luxury market in Brazil grew to BRL15.1 bn ($9.0 bn) in 2010. Figures show that the wealthiest 10% of the Millionaires (assets) $3,960 billion based in Sao Paulo, momentum is building for such brands in both Rio de Janeiro and the capital city of Brasilia. Brazil is unique in that many luxury customers pay by instalments, with major brands such as Dior and estimated that the 5,000 richest Brazilian families generate 40% of the country’s GDP. Geographically, 73.5% Tiffany only offering this service in Brazil. The Brazilian Government estimates that there are 250,000 people with a yearly income of over $500,000, LUXURY MARKETalthough experts say that there are likely to be many more due to a tendency for wealthy Brazilians to underestimate their incomes in order to avoid Brazil’s high taxes. Low levels of public and private savings % of leading luxury brand stores 1%Banks (Anbid) recently introduced regulation to cover private banking, which stipulates that a client must have over $500,000 in investable assets. growth in luxury stores +33% luxury stores / 10k millionaires 0.46 Number of brazilian millionaires Brazil’s luxury economy focuses on the consumption of luxury goods, driven by booming middle and wealthier classes.. The number of millionaire households in South America’s biggest nation is 400k 40k 2000 forecast to more than triple by 2020, whilst its luxury market was expected to grow by 20% in 2011, reaching $3 billion. 300k 30k 1500200k 20k 1000 process, marred by bureaucracy. In 2011’s «ease of doing business» ranking by the World Bank, 100k 10k 500 Brazil came in at No. 126, nestled between Ghana and Lebanon. Red tape, stiff tariffs on imports 2008 2009 2010 2008 2009 2010 2008 2009 2010 purchasing the same item in the U.S. or Europe. Millionaires Deca-Millionaires Centa-MillionairesFor the full report: www.ledburyresearch.com/research-reports/wealth-profiles For the full report: www.ledburyresearch.com/research-reports/wealth-profiles 9
Country OverviewLuxury Car Demand+400% +60% Premium 0 Luxury -60% 2007 2008 2009 2010Core Luxury Growth (Change in value of Swiss Watch Imports) >CHF 3,000 60% CHF 500-3,000 0 CHF 200-500 -60% 2007 2008 2009 2010Aspirational Luxury Growth (Change in volume of champagne imports) Brazil 40% G7 0 Global -40% 2007 2008 2009 2010For the full report: www.ledburyresearch.com/research-reports/wealth-profiles
L U X U RY SO C IE T Y MA RK E T GU ID E BRAZILemailvisionOVERVIEW DETAILSEmailvision is a leader in on-demand software for online Founded: 1999relationship marketing. Permanent staff: Over 600 Worldwide presence: 19 countries We power smart email, mobile and social marketing with built-in Argentina, Austria, Belgium, Brazil, customer intelligence, helping luxury brands to engage with fans and Canada, China, France, Germany, loyal customers beyond traditional channels. To make it possible for Hong-Kong, Israel, Italy, Mexico, Netherlands, Portugal, Spain, streams online, we provide excellence in software and integrations Sweden, Switzerland, UK, USAwith key business applications, while luxury brands possess invaluable information about their customers. MANAGEMENTWith this knowledge, luxury brands are able to develop the most innovative and personalised communications to foster stronger, more enduring relationships, taking full advantage of the unprecedented Nick Heys Founder and CEOteams in 19 countries, we work closely with our clients to deliver 350,000 campaigns every month worldwide. Nathalie ChabocheOur work has always been about giving marketers complete control of their online campaigns, without heavy reliance on internal IT, through cutting edge technology. Yet, when it comes to service and support, we take the old-fashioned approach. Being customer-focused is one of our core values and our highly responsive and dependable staff work closely with clients to help them achieve their marketing goals.ReferencesHermès, Mercedes-Benz, Sandro… just three of over 3,000 clients CONTACTworldwide. EMAILVISION BRAZIL Rua Geraldo Campos Moreira,375 - 2° firstname.lastname@example.org www.emailvision.com/luxuryCorporate Members 13
L U X U RY SO C IE T Y MA RK E T GU ID E BRAZILKnowledge is power. Global BlueThe Global Blue Dossier is an ethnographic deep dive into thecustomers that luxury brands value the most, yet often knowthe least: wealthy, upwardly mobile travellers. OVERVIEW DETAILS In the age of the globalized economy and emerging markets, boundless ‘The Growing Complexity of the Chinese Shopper’ provides travel is a fact of life and the East is rising. The world is changing Employees: 1200 and every business needs to answer the same questions. Who are insights and recommendations that will equip you with a tomorrow’s customers? How do you reach them? How should you unique, strategic advantage. speak to them? How do you give them the service they want? The world’s fastest growing economies are changing the face of wealth, We detail the needs and and all of us, from big businesses to boutique brands, are entering a new age where the customers we value the most are the people we nuances of the Chinese global know the least. MANAGEMENTshopper, the most important Every retail and hospitality business will need to engage and delight a Manelik Sfez and inﬂuential customer group new kind of customer, bringing unprecedented opportunity for growth VP Partner & Corporate from global shoppers – the world’s most valuable customers. Every we’ve ever witnessed. business needs them, one company knows them. Marketing Marie Bergfelt Be ﬁrst to know. Email us on Blue has been guiding tomorrow’s customers for the last 30 years. Senior Manager, Corporate Communications email@example.com Today we serve in excess of 60,000 global shoppers each and every day – 1 every 1.5 second in 40 countries on 5 continents. Global Blue and we’ll be in touch. offers them all the services they need to shop and spend wisely when travelling in foreign countries. We are the experts in international travellers’ shopping and spending;; we work with over 270,000 of the world’s favourite brands, stores, and hotels, and help them to maximise their share of business from the lucrative global shopper market. CONTACT Global Blue’s range of services includes VAT/GST refunds, dynamic Global Blue SA currency conversion, front-line staff training and education, Route de Divonne 46 marketing services in the global shoppers’ countries of origin and at 1260 Nyon destination, POS and retail technologies, as well as intelligence and Switzerland consultancy services. +41 22 363 7740 www.global-blue.com/corporate Bespoke Annual Quarterlyreports reviews brieﬁngswww.global-blue.com/corporate Corporate Members 15
L U X U RY SO C IE T Y MA RK E T GU ID E BRAZIL IPOLITIS HUBERTUSIpolitis & Hubertus SA & SA CORPORATE FINANCEOVERVIEW DETAILSOUR SERVICES Founded: 1999 Worldwide presence: a global activity Ipolitis & Hubertus provides strategic advisory for aspirational with operations in Europe especially brands, high-end manufacturers and luxury goods retailers taking in Italy, France, United Kingdom and into account market demand, direct competition and new product Switzerlandoffer. or horizontal integration of industry, through internal or external growth. MANAGEMENTa deep strategic approach by creating opportunities for sellers and Patrice Müller buyers, developing joint-ventures and commercial alliances and Partner firstname.lastname@example.org mandates.requirements: respect of family values in company transmissions;; preservation of brand identity in strategic development projects;; ensuring a reliable and relevant partner in sale processes;; improving brand recognition and market position, through internal and/or external growth.OUR EXPERTISEIpolitis & Hubertus is fully dedicated to luxury goods industry. Our experience in luxury brand management, knowledge of strategic trends and sensitivity in intangible assets, have provided us with an CONTACTappropriate understanding of luxury companies & owners values. IPOLITIS & HUBERTUS SAOur expertise covers the key segments of luxury, such as: 17 Rue des Pierres-du-Niton 1207 Geneva, Switzerland1. Diamonds, Jewellery, Watches and Writing Instruments +41 22 940 25 30 2. Haute couture, Ready-to-wear, Leather goods & Fashion Accessories email@example.com. Wines and Spirits www.ipolitis.comCorporate Members 17
Directory L U X U RY SO C IE T Y MA RK E T GU ID E BRAZILMALLS & SHOPPING AREAS (6) ELITE TRAVEL São Paulo www.elitemagazine.com.br/ +55 11 5093 9393 elitetravel/CIDADE JARDIM MALL São Paulo cidadejardimshopping.com.br HIGH SOCIETY MAGAZINE São Paulo www.highsocietymagazine.com.br +55 11 3552 1000DASLU São Paulo www.daslu.com.br ISTOE PLATINUM São Paulo editora3.terra.com.br/istoe_ platinum.phpIGUATEMI BRASILIA Brasilia www.iguatemibrasilia.com.br L’OFFICIEL BRASIL São PauloIGUATEMI SAO PAULO São Paulo www.iguatemisaopaulo.com.br MERCATO IMMOBILIARE Florianópolis www.revistamercato.com.brJK IGUATEMI São Paulo www.jkiguatemi.com.br PUBLIC FIRST CLASS Santos +55 13 3222 1323RUA OSCAR FREIRE São Paulo www.visiteaoscarfreire.com.br RELOGIOS & RELOGIOS + 55 41 3033 0150 www.relogioserelogios.com.br REVISTA POLO SUL Porto Alegre www.revistapolosul.com.brMAGAZINES (16) ROBB REPORT BRASIL São Paulo www.robbreport.com.brA MAGAZINE Barueri www.amagazine.com.br SAO JOSE POLO São Paulo www.saojosepolo.com.brBLACK CARD LIFESTYLE São Paulo www.blackcard.com.br SAO PAULO LUXURY São Paulo www.spmagazine.com.brMAGAZINE MAGAZINEELITE MAGAZINE São Paulo www.elitemagazine.com.br SAX MAGAZINE São Paulo www.saxmagazine.com +55 11 5093 9393 firstname.lastname@example.org 19
Directory L U X U RY SO C IE T Y MA RK E T GU ID E BRAZIL THE PRESIDENT São Paulo www.customeditora.com.br WEB LUXO São Paulo www.webluxo.com.br VOGUE BRASIL São Paulo www.vogue.com.br BUSINESS CONSULTING (8) WISH REPORT São Paulo www.wishreport.com.br YACHTBRASIL São Paulo www.yachtbrasil.com.br ACAJU DO BRASIL São Paulo www.acajudobrasil.com.br +55 11 3262 4657 CAVIAR LUXURY São Paulo www. caviarluxury.com.brWEBSITES (7) CHRIS PITANGUY São Paulo www.chrispitanguy.com.br BLACK CARD LIFESTYLE São Paulo www.blackcard.com.br LUXO BRASIL São Paulo www.luxo-brasil.com BLOG DO LUXO www.blogdoluxo.com MCF CONSULTORIA São Paulo www.mcfconsultoria.com.br email@example.com IG LUXO São Paulo luxo.ig.com.br MAISON DU LUXE EVENTOS São Paulo www.maisonduluxeeventos.com LTDA firstname.lastname@example.org INFINITE LUXURY São Paulo VALOR LUXURY LAB São Paulo www.luxurylab.com.br PORTAL DO LUXO São Paulo www.portaldoluxo.com.br QUARTIER DU LUXE Brasília www.quartierduluxe.com +55 11 2609 0951 email@example.com PUBLIC FIRST CLASS São Paulo 21
Directory L U X U RY SO C IE T Y MA RK E T GU ID E BRAZILADVERTISING (3) PATRICIA BRANDAO Rio de Janeiro www.patriciabrandao.com.br +55 21 2521 9461 firstname.lastname@example.org COM FORWARD Rio de Janeiro www.comfw.com.br SUPORTE COMUNICAÇAO São Paulo www.suportecomunicacao.com.br +55 21 22410 902 email@example.com firstname.lastname@example.org HIGHER+HIGHER São Paulo/ www.higherandhigher.com VERBO São Paulo www.verboagencia.com.br London, UK +55 11 6332 0727 RECICLO Belo Horizonte www.recicloweb.com.br X-MART CONSULTORIA Rio de Janeiro www.x-mart.tur.br E MARKETINGRECRUITMENT (1) BUSINESS SCHOOLS AND UNIVERSITIES (2) ADHOC SEARCH São Paulo www.adhocsearch.com São Paulo www.gestaodoluxo.com.br ALVARES PENTEADO +55 11 3662 1662 email@example.com (MBA in Luxury Management) RMEC – ROBERTO MIRANDA São Paulo www.urm.com.br firstname.lastname@example.org (MBA in Luxury Hotels Management)PR & EVENTS (7) ATTITUDE COMUNICACAO Rio de Janeiro www.atitude.inf.br FERRAZMODA São Paulo www.ferrazmoda.com MONICA MENDES São Paulo www.monicamendes.com.br COMMUNICATIONS Help us crowdsource the world’s best experts. Send more details about companies missing in this list to us at email@example.com 23