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COMPLIMENTARY WEBINAR
This document contains proprietary information of ValueSelling Associates. Its receipt or possession does not convey
any rights to reproduce or disclose its contents or to manufacture, use, or sell anything it may describe. Reproduction,
disclosure, or use without specific written authorization of ValueSelling Associates is strictly forbidden.
September 24, 2015 | Natalie Pitchford
Effectively prepare to maximize
every sales call
ARE YOU
WINNING OR… …JUST
WINGING IT?
“You were born to win, but to be a winner, you must
plan to win, PREPARE to win and expect to win.”
- Zig Ziglar
© 2015 ValueSelling Associates, Inc. All rights reserved.
CSO Insights 2015
SPO Study Data
Salespeople’ ability
to thoroughly research
prospects prior to a call
© 2015 ValueSelling Associates, Inc. All rights reserved.
“Needs Improvement
or Major Redesign"
Objectives for today
Is ‘winging’ it enough?
What are executive buyers paying attention to?
4 key steps in preparing for sales calls
When does preparation end?
© 2015 ValueSelling Associates, Inc. All rights reserved.
winging it
To improvise with very little preparation
© 2015 ValueSelling Associates, Inc. All rights reserved.
© 2015 ValueSelling Associates, Inc. All rights reserved.
What are the risks of winging it?
Diminishes your credibility
Being perceived as irrelevant
Leaving things “on the table”
Being passed down the power and influence chain
Settling for mediocrity or just ‘getting by’
© 2015 ValueSelling Associates, Inc. All rights reserved.
Poll
What percentage of executive buyers think sales reps
are unprepared for the questions they ask?
© 2015 ValueSelling Associates, Inc. All rights reserved.
© 2015 ValueSelling Associates, Inc. All rights reserved.
It’s not me!
What executive buyers think
(about how well sales reps are prepared)
70% not prepared for the questions I ask
75% not knowledgeable about my specific business
76% cannot relate to my role and responsibilities
in the organization
77% do not understand my issues and where they can help
78% do not have relevant examples or case studies
to share with me
© 2015 ValueSelling Associates, Inc. All rights reserved.
Source: Forrester Research Inc.
© 2015 ValueSelling Associates, Inc. All rights reserved.
Key steps in preparing for a sales call
① Do your homework - Background
② Be Relevant to your prospect
③ Identify what you don’t know
④ Have an “Ask” for next steps
© 2015 ValueSelling Associates, Inc. All rights reserved.
Step 1: Background
News about the company
•What is their business?
•What are their key objectives?
•What is the overall state of their business or what is happening in their
business? (Growth mode, losing market share, entering new
markets/intro new products, recent announcements)
•Sources: Annual reports, search engine news, social media pages
What is happening in their industry/market?
•Regulatory changes
•New customer requirements
•Competitive landscape
•Source: Search engine industry/market news, social media pages
© 2015 ValueSelling Associates, Inc. All rights reserved.
Step 1: Background
On the individual
─ Why?
─ Professional background
─ Areas of interests
─ Find common ground
─ Sources: LinkedIN, local paper news
© 2015 ValueSelling Associates, Inc. All rights reserved.
Step 2: Relevance
Align what you are selling to your prospect’s need
Articulate how your product/service can help to
─ Generate new or incremental revenues
─ Enable cost savings
Give relevant examples of where you’ve had impact on
other clients businesses
© 2015 ValueSelling Associates, Inc. All rights reserved.
Connect the dots!
Step 3: Identify what you don’t know
Make a list of the questions to ask your prospect
─ About info you uncovered in your background prep
─ Areas of priority, focus and timelines to uncover compelling events
─ Who else would be involved in evaluating your solution
─ Timelines
Anticipate what questions may be asked of you
© 2015 ValueSelling Associates, Inc. All rights reserved.
Step 4: Have an ‘Ask’…
A link to continue to develop the opportunity
Don’t leave without asking for something
to move the opportunity forward
─ Date for next meeting
─ Intro/connection to others who will be involved in the process
─ Next milestone that buyer needs to achieve
© 2015 ValueSelling Associates, Inc. All rights reserved.
Preparation simplified…
© 2015 ValueSelling Associates, Inc. All rights reserved.
Poll
When does preparation end?
© 2015 ValueSelling Associates, Inc. All rights reserved.
Key Takeaways
Preparation is not just for newbies – it applies even to the
most seasoned reps
By being unprepared, you risk just getting by rather
than maximizing each contact to win bigger
Executive buyers think only 20-30% of sales reps are
adequately prepared to meet with them
4 key steps on preparing for calls
1. Do your homework - Background
2. Be relevant to your prospect
3. Identify what you don’t know
4. Have an ‘Ask’
Have a preparation routine/tool that you will use!
© 2015 ValueSelling Associates, Inc. All rights reserved.
“I’m just preparing
my impromptu
remarks.”
- Winston S. Churchill
© 2015 ValueSelling Associates, Inc. All rights reserved.
© 2015 ValueSelling Associates, Inc. All rights reserved.
Call toAction (aka MyAsk)
Find 1 thing from your prospect’s
LinkedIN profile that you can use to ‘break
the ice’ when you meet
Do a ‘news’ search on the company with
which you’re meeting, find 1 business
issue that you can help address with your
solution
Prepare at least 2 questions for your
prospect that will allow you to better
position your solution
© 2015 ValueSelling Associates, Inc. All rights reserved.
At the end of today’s webinar
Go to valueselling.com > resources > webinars
to download today’s slides
© 2015 ValueSelling Associates, Inc. All rights reserved.
Visit the eStore at valueselling.com
Books
ValueSelling
tools
On-demand
courses
Complimentary
library of
webinars and
newsletters
© 2015 ValueSelling Associates, Inc. All rights reserved.
© 2015 ValueSelling Associates, Inc. All rights reserved.
Save the date!
Our next webinar will be on:
Your Checklist to Close Opportunities
this Quarter
October 15, 2015 | 10:00AM PDT
© 2014 ValueSelling Associates, Inc. All rights reserved.
Thank you!
Natalie Pitchford| Managing Partner, ValueSelling Associates
natalie.pitchford@valueselling.com
+1 954 494 5537
www.linkedin.com/in/nataliepitchford

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Are you winning or just winging it?

  • 1. COMPLIMENTARY WEBINAR This document contains proprietary information of ValueSelling Associates. Its receipt or possession does not convey any rights to reproduce or disclose its contents or to manufacture, use, or sell anything it may describe. Reproduction, disclosure, or use without specific written authorization of ValueSelling Associates is strictly forbidden. September 24, 2015 | Natalie Pitchford Effectively prepare to maximize every sales call ARE YOU WINNING OR… …JUST WINGING IT?
  • 2. “You were born to win, but to be a winner, you must plan to win, PREPARE to win and expect to win.” - Zig Ziglar © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 3. CSO Insights 2015 SPO Study Data Salespeople’ ability to thoroughly research prospects prior to a call © 2015 ValueSelling Associates, Inc. All rights reserved. “Needs Improvement or Major Redesign"
  • 4. Objectives for today Is ‘winging’ it enough? What are executive buyers paying attention to? 4 key steps in preparing for sales calls When does preparation end? © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 5. winging it To improvise with very little preparation © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 6. © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 7. What are the risks of winging it? Diminishes your credibility Being perceived as irrelevant Leaving things “on the table” Being passed down the power and influence chain Settling for mediocrity or just ‘getting by’ © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 8. Poll What percentage of executive buyers think sales reps are unprepared for the questions they ask? © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 9. © 2015 ValueSelling Associates, Inc. All rights reserved. It’s not me!
  • 10. What executive buyers think (about how well sales reps are prepared) 70% not prepared for the questions I ask 75% not knowledgeable about my specific business 76% cannot relate to my role and responsibilities in the organization 77% do not understand my issues and where they can help 78% do not have relevant examples or case studies to share with me © 2015 ValueSelling Associates, Inc. All rights reserved. Source: Forrester Research Inc.
  • 11. © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 12. Key steps in preparing for a sales call ① Do your homework - Background ② Be Relevant to your prospect ③ Identify what you don’t know ④ Have an “Ask” for next steps © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 13. Step 1: Background News about the company •What is their business? •What are their key objectives? •What is the overall state of their business or what is happening in their business? (Growth mode, losing market share, entering new markets/intro new products, recent announcements) •Sources: Annual reports, search engine news, social media pages What is happening in their industry/market? •Regulatory changes •New customer requirements •Competitive landscape •Source: Search engine industry/market news, social media pages © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 14. Step 1: Background On the individual ─ Why? ─ Professional background ─ Areas of interests ─ Find common ground ─ Sources: LinkedIN, local paper news © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 15. Step 2: Relevance Align what you are selling to your prospect’s need Articulate how your product/service can help to ─ Generate new or incremental revenues ─ Enable cost savings Give relevant examples of where you’ve had impact on other clients businesses © 2015 ValueSelling Associates, Inc. All rights reserved. Connect the dots!
  • 16. Step 3: Identify what you don’t know Make a list of the questions to ask your prospect ─ About info you uncovered in your background prep ─ Areas of priority, focus and timelines to uncover compelling events ─ Who else would be involved in evaluating your solution ─ Timelines Anticipate what questions may be asked of you © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 17. Step 4: Have an ‘Ask’… A link to continue to develop the opportunity Don’t leave without asking for something to move the opportunity forward ─ Date for next meeting ─ Intro/connection to others who will be involved in the process ─ Next milestone that buyer needs to achieve © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 18. Preparation simplified… © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 19. Poll When does preparation end? © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 20. Key Takeaways Preparation is not just for newbies – it applies even to the most seasoned reps By being unprepared, you risk just getting by rather than maximizing each contact to win bigger Executive buyers think only 20-30% of sales reps are adequately prepared to meet with them 4 key steps on preparing for calls 1. Do your homework - Background 2. Be relevant to your prospect 3. Identify what you don’t know 4. Have an ‘Ask’ Have a preparation routine/tool that you will use! © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 21. “I’m just preparing my impromptu remarks.” - Winston S. Churchill © 2015 ValueSelling Associates, Inc. All rights reserved. © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 22. Call toAction (aka MyAsk) Find 1 thing from your prospect’s LinkedIN profile that you can use to ‘break the ice’ when you meet Do a ‘news’ search on the company with which you’re meeting, find 1 business issue that you can help address with your solution Prepare at least 2 questions for your prospect that will allow you to better position your solution © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 23. At the end of today’s webinar Go to valueselling.com > resources > webinars to download today’s slides © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 24. Visit the eStore at valueselling.com Books ValueSelling tools On-demand courses Complimentary library of webinars and newsletters © 2015 ValueSelling Associates, Inc. All rights reserved.
  • 25. © 2015 ValueSelling Associates, Inc. All rights reserved. Save the date! Our next webinar will be on: Your Checklist to Close Opportunities this Quarter October 15, 2015 | 10:00AM PDT
  • 26. © 2014 ValueSelling Associates, Inc. All rights reserved.
  • 27. Thank you! Natalie Pitchford| Managing Partner, ValueSelling Associates natalie.pitchford@valueselling.com +1 954 494 5537 www.linkedin.com/in/nataliepitchford