Michelle Mendez is exploring her personal brand and career path in digital marketing. She has 25 years of experience as a virtual assistant and wants to expand her business to provide digital marketing services. Her goals are to land an entry-level marketing job, expand her business to a global agency by 2025 with a 10% yearly client increase, and have the business fully run by staff by 2030. She analyzes her skills, education, competition, and develops a brand position and networking plan to achieve her career aspirations.

1. PERSONAL BRAND EXPLORATION
Michelle Mendez
Project & Portfolio I: Week 3
July 25, 2019

2. In her free time, Ms. Mendez enjoys spending time
with family and friends, gardening on her apartment
balcony, cooking, writing, reading, learning new things
using Udemy and other online platforms. She has
been aVirtual Assistant to online businesses for the
last 25 years.After graduation, she hopes to expand
her business into digital marketing and open a global
agency whereVirtual Assistants who specialize in
Digital Marketing can help businesses of all sizes
grow..
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Director of Online Marketing
Strategy & Performance
• Channel Supervisor
Royalty Archetype - I motivate my
team by leading by example by creating
widely successful content for my
clients. I ensure that all clients are
treated well and know that we
appreciate them.
Digital Marketing for Professional Rodeo Organizations

4. • DEMOGRAPHICS: 74% Male,
35-45 years old, Predominately White,
Married, College Educated, Located
on East and West Coasts.
• PSYCHOGRAPHICS: Enjoys
work life balance. Seeks adventure
and fun activities. Loves new
technology.
• IDEAL AUDIENCE
MEMBERS: Megha Beri, Staffing at
Google, Laxmi Jethani, Senior Recruiter at
Disney, Christopher Purel, Sr. Recruiter at
TheWalt Disney Company
Recruiters & Hiring Managers at Google and Disney
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level or intern marketing position at
Google.
‣Connect with Google workers on LinkedIn.
‣Follow Google using alerts via email and web.
Mid Term: (2025)
• Expand my business to a separate Digital Marketing
Agency.
‣Create a global team educated in Digital Marketing.
‣Increase client load by 10% each year.
Long Term: (2030)
• Have a completely self run Marketing Agency by
competent staff.
‣Have company run by appointed staff to the point
where I don’t have to work in the business on a
daily basis.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 85%
CRM software 90%
Critical Thinking 65%
Negotiation 60%
SOFTHARD
Sales and marketing software 50%
Data Mining 15%
Service Orientated 80%
SOFTHARD
Time Management 80%

7. We help businesses of all sizes increase their
ROI in all of their Digital Marketing. Our highly
skilled team will make sure that we exceed
expectations every time.
PROMISE

8. CREDENTIALS
Work Experience:
• 25 years experience in Management
• 7 years in social media marketing for my own
freelance agency.
Education:
• Life Coaching, The Academy of Modern Applied
Psychology
• Digital Marketing, B.S., Full Sail University (Exp. 2020)
Awards:
• Top 5% of Preferred Freelancers - Upwork

9. COMPETITION
Emmalee Sanders
Industry Experience:
• Has no marketing experience in work
history.
Education:
• Current student enrolled in Digital Marketing B.S. at Full Sail
University
Leadership Experience:
• 2 years experience Manager on Duty at Dollar General.
Skills and Proficiencies:
• Digital Marketing - 0 endorsements
• Business Documentation - 0 endorsements
• Industrial Cleaning - 0 endorsements
Michelle Mendez
Overall Online Presence:
• 31 connections, banner image not yet customized,
professional headshot, details throughout profile, no articles
published, inactive on social media, URL not yet customized
• Grade: Poor, 20 out of 100
Industry Experience:
• 7 years social media marketing for my
freelancing agency.
Education:
• Current student enrolled in Digital Marketing, B.S. at Full Sail
University
Leadership Experience:
• 25 years of management and business experience.
Skills and Proficiencies:
• Leadership - 30 endorsements
• Time Management - 31 endorsements
• Recruiting - 15 endorsements
Overall Online Presence:
• 500+ connections, banner image customized, professional
headshot, detailed summaries throughout profile with shared
content. URL customized
• Grade:Average, 85 out of 100

10. COMPETITION
Fernanda Russo
Industry Experience:
• ~7 years of marketing experience, 4
months marketing intern at Google
Education:
• Business, M.B.A.
• Social Communication, Marketing and Adverising, B.A.
Noteworthy Experience:
• 1 year 6 months marketing experience at Unileiver.
• Marketing manager at Click Bus
Skills and Proficiencies:
• Marketing Communications- 26 endorsements
• Management - 12 endorsements
• Marketing Strategy - 11 endorsements
Michelle Mendez
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL is
customized.Articles published.
• Grade: Good, 85 out of 100
Industry Experience:
• 7 years social media marketing for my
freelancing agency.
Education:
• Current student enrolled in Digital Marketing, B.S. at Full Sail
University
Leadership Experience:
• 25 years of management and business experience.
Skills and Proficiencies:
• Leadership - 30 endorsements
• Time Management - 31 endorsements
• Recruiting - 15 endorsements
Overall Online Presence:
• 500+ connections, banner image customized, professional
headshot, detailed summaries throughout profile with shared
content. URL customized
• Grade: Good, 85 out of 100

11. BRAND POSITION
Honesty, Integrity and Results is what we deliver
to all of our clients.We aim to exceed
expectations.
MICHELLE MENDEZ
CEO Michelle Mendez has held a
top rated freelancer status for
over 7 years and has a 100%
Client Satisfaction rating.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 impactSHOW
‣ September 29 | LasVegas, NV
• Internet Marketing Association (IMA)
‣ Certified Membership
• Internet Summit 2019: Digital Marketing Conference
‣ Nov 13 - Nov 14, 2019 | Raleigh FL
Digital Marketing
• Primary Content: Marketing TipsVideo Blog; 5 min. episodes
showing ways to promote business; 1 episode per week; host and
syndicate throughYouTube.
• Primary Tools: FB and Twitter - promote MarketingVideo Blogs
through custom posts; LinkedIn - Interview people in the industry
and network with companies of interest.
• Website: Full Sail digital portfolio site to showcase school work;
use website blog to showcase skills and knowledge to businesses.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs of
experience in a Digital Agency that upholds Christian values,
Jan. 2020
Formal Education
• Complete Digital Marketing Degree, B.S. by expected
graduation date in 2020
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2019
• SEO Foundations - Lynda.com, May 2019
• WordPress 5 Essential Training - Lynda.com, August 2019
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
August 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local Chamber of Commerce and regularly attend
monthly events, starting Jan 2020
• Search Engine Marketing - Lynda.com, Nov. 2019

14. Michelle Mendez
You know how you seem like you are always in the
office and you never get to spend quality time with
your family? Well, I own a global Digital Marketing Agency
that works with business owners from around the world who face this problem.
We provide business owners with a dedicatedVirtual Marketing Assistant who can
free up the time you spend on your marketing efforts while saving you not only
precious time but money as well. Here is my card. Call me if you are interested in a
free consultation.
“

15. REFERENCES
Diversity: Google. (n.d.). Retrieved from https://diversity.google/
annual-report/
Advancements in Digital, Styled by the IMA. (n.d.). Retrieved from
https://impact19.com/
Join IMA. (n.d.). Retrieved from https://imanetwork.org/join/
(n.d.). Retrieved July 26, 2019, from https://www.linkedin.com/in/
fernandarusso/
(n.d.). Retrieved July 26, 2019, from https://www.linkedin.com/in/
valuedhr/