1. Leverage Social Media for Your
Career Advancement
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2. On the Move Careers is a Career Coaching Firm that assists high performing and savvy
professionals to Reassess, Realign and Reinvent their careers! We help clients execute their
career objectives through 1:1 coaching, personal brand development, and in the application of
today’s career techniques to attract and expand their career possibilities!
“Treat your Career Like a Business”!
Vaneese Johnson is a Certified Career Coach & Personal Brand Analyst
who is a Social Media Enthusiast with a passion for helping high
performing professionals be successful and strategic in every aspect of
their career!
With more than 20 years as an accomplished Human Resources
Professional with expertise in Training, Facilitating, Coaching and
Consulting, she has had the opportunity to work with hundreds of
individuals on their career strategies and entrepreneurial endeavors.

3. (510) 859-8707
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Table of Contents
• 2012 Statistics on Social Media
• Top 4 Must have Social Media Sites
• Top 5 recruiting tools
• Engaging You Audience
• New Digital Tools on the Horizon

4. (510) 859-8707
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• 175 million members worldwide
• Average LinkedIn user has 200 connections
• 1 new members per second
• 17.8% members belong to groups
• 1.2 million comments & posts to groups each
week
• 4.2 billion professionally oriented search in 2011

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• 2 Million companies have a page
•75 of 100 Fortune companies uses LinkedIn
hiring solutions
• Recruiters account for 1 to 20 members
• Add LinkedIn apps to showcase work samples
• Make LinkedIn profile public for outside search
● Pepper keywords throughout your profile

6. (510) 859-8707
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• #1 most visited website in the world
• 955 million active members
• 700 billion minutes/month
• 200+ million access via mobile device
• 900+ million objects people interact with
• 250+ million people engage through an
external site
• 55 minutes a day is the average time user
spends on FB
• 130 is the average number of friends per
account
•Add professional apps: BeKnown & BranchOut

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Delivers real-time information and connects you to
people with similar interests.
• 500 Million Users
• #2 Recruiting site behind LinkedIn
• 460K New Accounts per Day
• 1.6 Billion Tweet searches daily
• 1 Billion Tweets every 4 of 5 days
• 57% of users are ages 24-44 years
• 15% users earn 76K - 100K
• 41% users follow a Brand
• Use Tweetmyjobs.com and Twitjobsearch.com to set up job
channels to funnel jobs to you

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• #1 How-to site in the world
•57% of all Job Seekers are on YouTube
• Ages 25-54 actively use site for job opportunities
• 11% viewers are decision makers
• Companies engage potential employees and build employer
brand
• Internal employee share employment testimonials
• 3 billion videos watched daily
•Set up a YouTube Channel and Record a Video Resume or
showcase your work.

9. (510) 859-8707
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•Google is your first resume
• Search on-line reputation
• Set up Google Alerts with
location specifications
• Use Google docs to upload
multiple resumes for
targeted employers
• Publish resume on the web
• Publish work samples

10. (510) 859-8707
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Engaging Your Audience
• Complete On-line Profiles
• Add Applications to Tools
• Join/Participate in Groups
• Showcase Expertise
• Participate in Events
• Take Networking Offline
•Blog, post, comment w/expertise

11. (510) 859-8707
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Top 5 Recruiting Tools
Sites and Applications
• www.Inthedoor.com - FB overlay to find inside
connections for indeed.com job listings.
• www.BranchOut.com - leverage FB friends to
professional connections. 3 million jobs posted
• www.tweetmyjobs.com - twitter job channel site
• www.twitjobsearch.com - aggregate twitter job board
• www.BeKnown.com - professional networking app

12. (510) 859-8707
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Personal Branding Tool
Build On-Line Brand
www.Klout.com - online scoring system measures your influence
and ability to drive action
www.about.me - a personal splash page that’s all about you!
Multimedia
www.Slideshare.net - PowerPoint presentations that showcase
expertise and technical skills. Searchable by topic
Quick Response Code- is a 2 dimensional barcode that holds
alphanumeric characters of information and will direct your audience
to a source ( i.e. resume, LinkedIn profile, work samples, etc.)
Viral Video - create a video about yourself and/or a multi-videos
linked together to showcase resume/personality
www.youtube.com/user/GraemeAnthonyCVIV
Infographic Resumes - create an interesting resume with visuals
and text information.
www.haganblount.com/resume

13. (510) 859-8707
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Digital Tools on the Horizon
• 80% employers are screening candidates
through Social Media.
• 77% of Job Seekers will use Mobile Apps
• Digital resumes will replace traditional
resumes
• On-line branding will be critical for job
opportunities (i.e. personal YouTube
channel)
• Webcam interviews will be standard (Skype)
• QR codes will be new business card for
potential candidates.

14. (510) 859-8707
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Let’s Connect
www.otmcareers.com
Vaneese@otmcareers.com
www.linkedin.com/in/vaneesejohnson