This document discusses email automation and how it can benefit businesses. Some key points: - Automation tools like autoresponders can encourage customer actions like clicks, downloads, reservations, and calls through a series of automated emails with prompts and incentives. - Many people check their email daily, and most website visitors are not ready to buy, so automation can stay in contact with leads over time through a "drip campaign." - Benefits of automation include increased revenue, competitive advantage, and ensuring all subscribers receive important information. - Common barriers to automation include lack of time, budget, and knowledge on how to implement it. - The document provides an agenda on how to set up an

1. © Constant Contact 2015
EmailAutomation Made Easy
Inspire your new subscribers to take action
NOW!

2. © Constant Contact 2015
Online Marketing Coach who pushes her clients to
do MORE….THINK BIGGER…ACCOMPLISH MORE,
in the online world
vanessa@vanessa-cabrera.com
www.vanessa-cabrera.com
VanessaCabrera
Connect with me
facebook.com/yoursocialmediamentor Linkedin.com/in/vanessacabrera
@mentor-vanessacabrera

3. You receive...
3
Automation tools are good for you and them
Your customers receive...
Clicks & downloads
Bring visitors to the door
Prompt reservations
Encourage calls
Coupons & discounts
Videos, guides, e-books
Support & assistance
Information & tips

4. 91%
of people
check their
email dailySource: Litmus
4
The Benefits of Email Automation
82%sign up for
email on brand
websitesSource: Litmus
72%sign up
expecting
“something”Source: .slideshare.net/bluehornetemail
74%
of marketers who
have used automation
say they have
benefited from a
competitive
advantageSource: Our Social Times & Constant Contact
55%
of these marketers
say they have
increased revenueSource: Our Social Times and Constant Contact

5. 96%
of customers who
visit your website are
not ready to buySource: Kissmetrics
5
Factors Preventing Small Businesses From Implementing Marketing
Automation
63%
Of visitors will NOT
return to your
websiteSource: Kissmetrics
46%
Lack of time
43%
Lack of budget
59%
Lack of
knowledge

6. Agenda
6
1. What is an automated email?
2.What is an autoresponder?
3. How an automated system works
4.How to use these automated systems
5.How to easily combine social media with your
automated emails
6.How to create your own automated email(s)

7. 7
What is an Automated Email?
What is an Autoresponder…Funnel…Drip?

8. Agenda
8
1. What is an automation email?
2.What is an autoresponder?
3. How an automated system works
4.How to use these automated systems
5.How to easily combine social media to your
automated emails
6.How to create your own automated emails

9. Autoresponder
9
Welcome!
Autoresponder works while you do.

10. 1.What is an automation campaign?
10
Date-based automation List Join automation
Series of messages
sent to new subscribers
Messages initiate when
prospects join mailing list
Triggered by
subscription
One message sent
to existing customers
Messages initiate on
special dates/occasions
Triggered by data in
contact record
Created in advance
for marketing
Short, sweet
& evergreen
Contains one
call-to-action

11. Email
Website
Social Media
How does it work?
Offer an incentive to join
your mailing list – then
make it easy
They subscribe!
Autoresponder
delivers incentive
immediately
Subscriber
takes action by
redeeming coupon

12. 12
Reasons to use email automation
Do you send the same introductory information over & over?
Do you neglect to send information to new subscribers?
Do you believe each subscriber should receive a friendly welcome?
Do you want to create a lasting first impression immediately?
Do you have specialized sub-audiences with varying interests?
Do you want to celebrate customers’ birthdays?
Do you want to send annual reminders?

13. 13
60%
Source: Fleishman-Hillard
ChiefMarketer.com
Welcome Email =The MOTHER of all emails
The Power of Email Automation!

14. Agenda
14
1. What is an automated email?
2.What is an autoresponder
3. How an automated system works
4.How to use these automated systems
a.Segment your contacts
b.Determine your “opt-in” and your “offer
c.My 5-DayWelcome Series
5.How to easily combine social media to your
automated emails
6.How to create your own automated emails

15. 15

16. 16
Segment lists by your audience’s interests

17. 17
Event Announcements
Free Shipping Special Offers and
Discounts
Free Shipping
Free Shipping
New Product
Announcements
Event Announcements
Project Guides, Blogs
Generalized Interest
Special Offers and
Discounts
Free Shipping
Special Offers and
Discounts
Generalized Interest
New Product
Announcements
Generalized Interest
Project Guides, Blogs
SEGMENTATION = HYPER FOCUSED CONTENT!

18. Identify
the goal.
Create a
strategy to
accomplish
that goal.
A B
18

19. Identify your “OPT-IN”
A video tutorial
Something they would
pay for
Access to a webinar
Access to a podcast Cheat Sheet HowTo Guide
Coupons Checklist
E-Book
19

20. Identify your “OFFER”
Schedule a Meeting
Start your sales
process
Purchase a small ticket
item
Download more
content Fill out a form Fill out a Survey
Download a coupon Ask for a free quote
Schedule a Call
20

21. Make it timeless. Make it “evergreen”.
It is timeless,
it never expires
It includes
goal-driven calls-to-action
It’s short & sweet;
informative, useful &
timely
Make it your best content.

22. 22
My 5-Day AutomatedWelcome Series
How IWelcome, Nurture and CONVERT new subscribers
Email 1 –TheWelcome Email
Email 2 –The BlowTheir Minds Email
Email 3 –TheWeaning OutYour Non Clients Email
Email 4 –The Straight from the Heart Email
Email 5 -The Last Call Email

23. 23
How Real Businesses Are Automating their Emails

24. 24
List
Segmentation

25. 25
WelcomeAutoresponder Email Series

26. 26
OtherWays to Use Autoresponders
A SMARTER way to look at Email Marketing

27. 27
OtherWays to Use Autoresponders
A SMARTER way to look at Email Marketing

28. Agenda
28
1. What is an automated email?
2.What is an autoresponder
3. How an automated system works
4.How to use these automated systems
5.How to easily combine social media to your
automated emails
6.How to create your own automated emails

29. 29
Use the URL
link to your
sign up form
throughout
your ENTIRE
online
presence!

30. 30
How to CombineAutoresponders with Social Media

31. Agenda
31
1. What is an automation email?
2.What is an autoresponder
3. How an automated system works
4.How to use these automated system works
5.How to easily combine social media to your
autoresponder
6.How to CreateYOUR OWN autoresponder

32. 32
• 1:1 Coaching Program – I will teach you how to
implement my proven strategies to easily create your
own automated email system
• Done For You Program – I can create, implement and
monitor a strategic automated email system for you