Email Marketing Masterclass: How to Create Killer Content Consistently
•Télécharger en tant que PPTX, PDF•
0 j'aime•272 vues
Ever ask yourself, what the heck am I going to email my list this week? In this cannot miss session, award winning online marketing consultant and email/social media strategist, Vanessa Cabrera will inspire you on all the ways you can absolutely create killer content on a consistent basis where your list will be on their edge of their seat to get your next email! And if you've never attended one of Vanessa's LIVE training's, you're in for quite a show! She's real, raw, and she keeps things simple.. She believes in having fun while you learn, which is why so many of her online training's sell out FAST!
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Email Marketing Masterclass: How to Create Killer Content Consistently
Similaire à Email Marketing Masterclass: How to Create Killer Content Consistently (20)
Plus de Vanessa CEO
Plus de Vanessa CEO (20)
Dernier
Dernier (20)
Email Marketing Masterclass: How to Create Killer Content Consistently
- 2. Vanessa Cabrera…This is Me
- 3. Today’s Masterclass • The secret to Consistently Creating Content Your Readers WANT to receive • 3 Principles to Content Marketing • Structuring your emails so they get Opened, Read and Clicked • Finding inspiration • Adding this 1 thing can skyrocket your engagement • Get creative! • Two #protips www.vanessa-cabrera.com
- 4. What is Killer Content? Killer Content is a masterpiece of the written word, audio or video that enthralls your audience and empowers them in a meaningful way. www.vanessa-cabrera.com
- 5. What the heck am I going to email them this week? www.vanessa-cabrera.com
- 6. The Secret to Creating Epic Content GREAT content is all about answering the questions your audience is asking you. www.vanessa-cabrera.com
- 7. Three Principles to Content Marketing www.vanessa-cabrera.com
- 8. Principle #1 All good things come from focusing on the people you want to reach and helping them become more successful. www.vanessa-cabrera.com
- 9. How to Implement Principle #1 Start by focusing on the audience you’re trying to reach. • Figure out where they are spending their time. For most people, that includes the inbox, but the same will also be true on social media where you need to figure out where you need to be to reach your target audience. Then pay attention to who shows up. There will be people who, without even having to put a ton of effort in, will find you and want to interact with you. • Start with them! Because that’s where you’re going to be able to learn the most and get some of your best content ideas! www.vanessa-cabrera.com
- 10. Principle #2 Content is all about THEM; not you A lot of people try to focus on their own stuff. What is the sale that I have going on? How can I get people to buy? www.vanessa-cabrera.com
- 11. How to Implement Principle #2 Switch it up! Ask questions like • What does my audience need to know? • What are their needs? • What are their problems? • What are the challenges they’re facing RIGHT NOW? www.vanessa-cabrera.com
- 12. Principle #3 The FORMAT you choose to express your ideas, is EVERYTING! How you choose to create your conten will make the creative process so much easier. www.vanessa-cabrera.com
- 13. Structuring Your Emails So They Get Opened Two main reasons why one opens an email: 1. Who it’s from 2. The subject line www.vanessa-cabrera.com
- 14. Great subject lines = opened emails Top Appeal 7 must haves for Fall Sense of Urgency Only 12 seats left – get yours before midnight Personalize What you need to know about your personal finances Ask a Question How can we help your business grow? Exclusive Appeal For your eyes only Stay “In the Know” 13 signs you’re budgeting wrong
- 15. Structuring Your Emails So They Get Read How long should my email be? LESS IS MORE! www.vanessa-cabrera.com
- 16. Structuring Your Emails So They Get Clicked Be clear on the objective of the email then Make sure your readers know what that ONE objective is www.vanessa-cabrera.com
- 17. Fewer links = more clicks clicks decline 3+ most clicks 1 eh... okay 2 fewer to no clicks 5+
- 18. Implementing the Secret to Creating Content Your Readers Want to Receive Listen for their questions! www.vanessa-cabrera.com
- 19. 1. What should my opt-in be? 2. Do I get to deduct mileage I drive from work to home each day? 3. What’s a simple way to pick the right wine? 4. How do I get more people to show up at my events? 1. How to create the perfect opt-in 2. Answers to Your Top 3 Mileage Deduction Questions 3. Red or White? 5 Simple Wine-Pairing Tips 4. 10 Ways to Sell More Tickets for Your Next Event EmailQuestions
- 21. More Ways to Consistently Create Compelling Content Find Your Inspiration! • Look at your calendar for seasonal content creation inspiration • Think benefits of using your products or service instead of the hard sell • Take note of the compliments you get…and use them! • Testimonials. These stories should write themselves, and you can even turn it into a case study • Recycle your HIGH ENGAGEMENT online content and turn them into emails! • Look at your own inbox for inspiration • Open your ears at networking events www.vanessa-cabrera.com
- 22. The 1 Thing You Can Add to Your Emails to Get MEGA Engagement www.vanessa-cabrera.com
- 23. VIDEO! Creating and Sending Video Emails Can Result In: • 55% increase in click through rates • 44% more time spent on engaging with your email • 20% increase in ROI www.vanessa-cabrera.com
- 24. Email + Video = NOW! Creating and Sending Video Emails Can Result In: • 55% increase in click through rates • 44% more time spent on engaging with your email • 20% increase in ROI www.vanessa-cabrera.com
- 25. Email + Social Media = Increases customer reach ExtendYour Reach
- 26. ANIMATE IT! Animated emails have arrived, and are easy to create and can breathe NEW life into your emails www.vanessa-cabrera.com
- 27. TWO #PROTIPS Consistency + Quality = Gold One piece of content a month isn’t going to change someone’s life. Similarly, 50 pieces of fluff won’t do squat either. You want to provide both quantity and quality. Over Deliver Everyone is used to surface level content. Stand out by exceeding your audiences expectations. www.vanessa-cabrera.com
- 28. My Gift To You!
- 29. Get My Entire Presentation!
Notes de l'éditeur
- Have you ever read an article, blog post, email that you felt was epic? What was it that made it epic in your mind? Take some time to find a few of those pieces and re-read them with this question in mind. And take note of what you come up with.
- It’s a constant battle, isn’t it? Crafting fresh, relevant, and engaging content isn’t easy — even if you know your stuff.
- In reality, GREAT content is all about answering the questions of your audience. It’s why someone visits your website stalks you on social media or yep opts-in to your list: to learn more about your business and to see HOW you can help them. As a subject matter expert in your field, you’re probably already answering these types of questions every day. It’s only when you’re asked to write out the answers that things can get a little hazy and confusing. This is because the focus shifts to writing rather than just answering the question.
- No matter what industry you’re in, your best results will come from making your customers more successful. The same is true when it comes to your email content.
- The feel good philosophy Without even thinking what do you enjoy doing Do you like to write Can you easily bang out a video no problem Are you better at expressing yourself verbally through audio Show audiogram example:
- https://www.hubspot.com/blog-topic-generator
- Let’s take what we just learned about subject line techniques and discuss some more examples. [Click]The “Top” appeal – a quick list of easily digestible pieces of information: “7 must haves for Fall” “3 end-of-year tax tips” “Top 10 Best Beauty Products this year” [Click]Create a sense of urgency to drive action: “Only 1 day left!” “Limited time offer – don’t miss out!” “Only 12 seats left – get your ticket before Friday” “You won’t believe what we have in store for you” [Click]Be personal – use words like “you”, ”your”, or “we”: “What you need to know about your personal finances” “Find out what we can do for your home today” “7 Ways to Improve Your Morning Routine” [Click]Ask a question: “How can we help your business grow?” “Do you feel prepared for this winter?” “Would you know what to do if you saw this?” [Click]Exclusivity helps drive action: “An exclusive offer for you!” “Only crafters would understand this feeling…” [Click]Don’t want to miss out: “You won’t believe your eyes when you see this” “If you aren’t doing this everyday you’re doing it wrong” “13 Signs You’re Budgeting Wrong”
- Rule of thumb is 20 lines of text
- Rule of thumb is 20 lines of text
- Our research also shows that 1 link gets the best click-through rate. You want your audience to take an action, so use a link to make that clear. Two links are OK, but once you get to three links, the click-through rate starts to decline. Any higher than 5 links means that people are LESS likely to click ANYWHERE in your email. So try to stick with only one or two clicks, and keep them high in your message so people do not have to scroll down to take an action. [click to build] and don’t forget that more than half of your audience is reading email on a mobile device…who is going to scroll through 14 articles on their phone? And for your mobile readers – make sure that you’re keeping your messages short, and your calls to action above the fold (meaning, readers don’t have to scroll down to get to your most important content). Source: Constant Contact study: http://news.constantcontact.com/research/constant-contact-data-reveals-direct-correlation-between-email-campaign-effectiveness-and-n
- 1 out of every 3rd pesron opens an email based on its subject line
- Let’s talk about turning your interactions with your customers, clients, members, supporters and volunteers into content for your email. [CLICK] Think for a second about the last interaction you had with someone at your organization. What questions did a customer or client have? What information are people requesting about your nonprofit? Can you turn an answer to their questions into an email? [CLICK] Here are some great examples. One easy way to practice this in real life is to create two columns – in a spreadsheet or document, or just on a piece of paper, with the questions you regularly get on the left. In the right column, write down a way you can turn the answers to those questions into an email full of fresh, relevant content.
- Think about a curator at an art museum. That person uses their expertise to collect and present artwork from many different sources and arrange them in a way that’s educational and organized – they’re not responsible for painting every canvas!
- 1 out of every 3rd pesron opens an email based on its subject line
- Think about a curator at an art museum. That person uses their expertise to collect and present artwork from many different sources and arrange them in a way that’s educational and organized – they’re not responsible for painting every canvas!
- Think about a curator at an art museum. That person uses their expertise to collect and present artwork from many different sources and arrange them in a way that’s educational and organized – they’re not responsible for painting every canvas!
- 1 out of every 3rd pesron opens an email based on its subject line
- Make no mistake about it you’re the inbox is a battle ground and your fighting for attention
- Make no mistake about it you’re the inbox is a battle ground and your fighting for attention