Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook, LinkedIn, Twitter, Instagram, Snapchat, Email, Mobile and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
The number of possibilities can feel overwhelming. This session will help make sense of the noise. Vanessa will show you how to make the most of the combination of email and social media for your business. By the time you leave, you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers as well as expand your reach to new prospects.
Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So, join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers!
3. Agenda
1.Small business marketing today
2.Setting your goals
3.Choosing the right message
a. Pick your platform
b. Build relationships through content
c. Write a call-to-action
4.Measuring success
5.How to get started
4. Agenda
1.Small business marketing today
2.Setting your goals
3.Choosing the right message
a. Pick your platform
b. Build relationships through content
c. Write a call-to-action
4.Measuring success
5.How to get started
10. B2B, B2C & Non-Profit
industries
1 time per day or week
Photos,Videos, Links
Industries:
What to Post:
Frequency:
Business benefit: Advertising
platform
Facebook
13. Pinterest
Industries:
What to Post:
Frequency:
Business benefit: Increase
visibility, link to your website – helps
with SEO
Décor,Wedding, Fashion,
Food, Beauty, Photography
Images, Keywords, Links
At least 5 times per week
18. Why Email Still Reigns
• You do not OWN your social media
followers
• We’re at the mercy of social media
• No one logs on to Facebook to be sold
to
• You get leads through social media
you SELL via Email
19. Agenda
1.Small business marketing today
2.Setting your goals
3.Choosing the right message
a. Pick your platform
b. Build relationships through content
c. Write a call-to-action
4.Measuring success
5.How to get started
20. What are you trying to achieve?
Increase
Reach New
Customers
Engage
Nurture
Drive Repeat
Business
21. Setting your goals
When will this be
accomplished?
What is your target?
Set real numbers
Who are you
trying to reach?
22. Write your own!
Example:
WHO: current/previous members
WHAT: average of 10 attendees/per class
WHEN: over the next 3 months
23. Agenda
1.Small business marketing today
2.Setting your goals
3.Choosing the right message
a. Pick your platform
b. Build relationships through content
c. Write a call-to-action
4.Measuring success
5.How to get started
28. Agenda
1.Small business marketing today
2.Setting your goals
3.Choosing the right message
a. Pick your platform
b. Build relationships through content
c. Write a call-to-action
4.Measuring success
5.How to get started
29. Content is all about them; not you
80%
Valuable
content
Sounds like:
“3 common
mistakes on
your taxes”
Sounds like:
“Let us do your
taxes!”
20%
Promotion
30. …Into ContentTurn Questions…
1. Do I get to deduct mileage I
drive from work to home each
day?
2. What’s a simple way to
pick the right wine?
3. How do I get more people
to show up at my events?
1. Answers toYourTop 3
Mileage Deduction
Questions
2. Red or White? 5 Simple
Wine-PairingTips
3. 3 Ways to Sell More
Tickets forYour Next
Event
36. Agenda
1.Small business marketing today
2.Setting your goals
3.Choosing the right message
a. Pick your platform
b. Build relationships through content
c. Write a call-to-action
4.Measuring success
5.How to get started
42. 3. Setting your goals
Half MoonYoga Goal:
Engage current/previous members to
increase class attendance to an
average of 10 attendees/per class
over the next 3 months.
Call-to-action:
View the schedule
47. Agenda
1.Small business marketing today
2.Setting your goals
3.Choosing the right message
a. Pick your platform
b. Build relationships through content
c. Write a call-to-action
4.Measuring success
5.How to get started
52. Agenda
1.Small business marketing today
2.Setting your goals
3.Choosing the right message
a. Pick your platform
b. Build relationships through content
c. Write a call-to-action
4.Measuring success
5.How to get started