Learn to welcome, nurture and CONVERT any new prospect that joins your list. Email marketing expert and speaker Vanessa Cabrera will demonstrate how easy it is to create a repeatable, automated email marketing campaign that will build your business, she includes successful real world examples of businesses kill'n it with their welcome funnels and she includes the 5 emails she uses to welcome her new prospects!

1. © Constant Contact 2015
How to EasilyAutomateYour Emails
Inspire your new subscribers to take action
NOW!

2. © Constant Contact 2015
Online Marketing Coach who pushes her
clients to do MORE….THINK
BIGGER…ACCOMPLISH MORE, in the
online world
www.vanessa-cabrera.com
VanessaCabrera
Connect with me
facebook.com/yoursocialmediamentor Linkedin.com/in/vanessacabrera
@mentor-vanessacabrera

3. You receive...
3
Automation tools are good for you and them
Your customers receive...
Clicks & downloads
Bring visitors to the door
Prompt reservations
Encourage calls
Coupons & discounts
Videos, guides, e-books
Support & assistance
Information & tips

4. 91%
of people
check their
email dailySource: Litmus
4
The Benefits of Email Automation
82%sign up for
email on brand
websitesSource: Litmus
72%sign up
expecting
discountsSource: .slideshare.net/bluehornetemail
74%
of marketers who
have used automation
say they have
benefited from a
competitive
advantageSource: Our Social Times & Constant Contact
55%
of these marketers
say they have
increased revenueSource: Our Social Times and Constant Contact

5. 96%
of customers who
visit your website are
not ready to buySource: Kissmetrics
5
Factors Preventing Small Businesses From Implementing Marketing
Automation
63%
Of visitors will not
return to your
websiteSource: Kissmetrics
46%
Lack of time
43%
Lack of budget
59%
Lack of
knowledge

6. Agenda
6
1. What is an automation campaign?
2.How do you know if you should use one?
3. How to use it the RIGHT way
4.How others use automation tools
5.How to easily combine social media with your
automated emails
6.How to create your own automated email(s)

7. 7
What is an Automated Email?
What is an Autoresponder…Funnel…Drip?
1.What is an automation campaign?

8. 1.What is an automation campaign?
Autoresponder
8
Welcome!
Autoresponder works while you do.

9. How does it work?
9
1.What is an automation campaign?
Subscriber joins via website, blog post, or social media
channel or you manually add them to a list
A birthday email can be sent in advance of one’s special day
A special message can be sent in advance of milestone date
In a series, previous email sent triggers next in queue
When a contact is
added to a list
Birthday event
Anniversary event
Previous email
Actions that trigger emails to sendmessagesto newsubscribers:

10. 1.What is an automation campaign?
10
Date-based automation List Join automation
Series of messages
sent to new subscribers
Messages initiate when
prospects join mailing list
Triggered by
subscription
One message sent
to existing customers
Messages initiate on
special dates/occasions
Triggered by data in
contact record
Created in advance
for marketing
Short, sweet
& evergreen
Contains one
call-to-action

11. Email
Website
Social Media
Make a lasting impression. Every time.
Offer an incentive to join
your mailing list – then
make it easy
1.What is an automation campaign?
They subscribe!
Autoresponder
delivers incentive
immediately
Subscriber
takes action by
redeeming coupon

12. Agenda
12
1. What is an automation campaign?
2.How do you know if you should use one?
3. How to use it the right way
4.Next steps
2. How do you know if you should use one?

13. 13
2. How do you know if you should use one?
If you answer ‘yes’ to any of these questions…
Then Autoresponders are right for you
Do you send the same introductory information over & over?
Do you neglect to send information to new subscribers?
Do you believe each subscriber should receive a friendly welcome?
Do you want to create a lasting first impression immediately?
Do you have specialized sub-audiences with varying interests?
Do you want to celebrate customers’ birthdays?
Do you want to send annual reminders?

14. 14
2. How do you know if you should use one?
60%
Source: Fleishman-Hillard
ChiefMarketer.com
Welcome Email =The MOTHER of all emails
Use Automation Campaigns.

15. Agenda
15
1. What is an automation campaign?
2.How do you know if you should use one?
3. How to use it the RIGHT way
a.Identify the goal of an autoresponder series
b.Use evergreen content
c.Segment your contacts
4.Next steps
3. How to use it the right way

16. Identify
the goal.
Strategize.
3a. Identify the goal of an autoresponder series
A B
16

17. 17
3b. Segmentation

18. 18
Segment lists by your audience’s interests

19. 19
Event Announcements
Free Shipping Special Offers and
Discounts
Free Shipping
Free Shipping
New Product
Announcements
Event Announcements
Project Guides, Blogs
Generalized Interest
Special Offers and
Discounts
Free Shipping
Special Offers and
Discounts
Generalized Interest
New Product
Announcements
Generalized Interest
Project Guides, Blogs

20. 3c. Use evergreen content
Identify what you can offer - you have plenty
Record a video series
via smartphone
Coupons, promo
codes, consultations
or gifts
A special recipe
Highlight products,
services, employees
with images
Share a collage of
photos
Link to an informative
blog post
Access to an e-book,
webinar or podcast
A handout, cheat-sheet
or How-To guide
Tell your story in
installments
20

21. Make it timeless. Make it “evergreen”.
It is timeless,
it never expires
It includes
goal-driven calls-to-action
It’s short & sweet;
informative, useful &
timely
Make it your best content.

22. 22
How Real Businesses Are Automating their Emails

23. 23
List
Segmentation

24. 24
4. How others use automation tools
WelcomeAutoresponder Email Series

25. 25
4. How others use automation tools
OtherWays to Use Autoresponders
A SMARTER way to look at Email Marketing

26. 26
4. How others use automation tools
OtherWays to Use Autoresponders
A SMARTER way to look at Email Marketing

27. 4. How others use automation tools
36
B2B example:
Building
Aspirations
Welcome
Email: Sent
Immediately
1st Automated
Email: Sent
day 3
2nd Automated
Email: Sent
day 6
3rd Automated
Email: Sent
day 11

28. 37
How to CombineAutoresponders with Social Media

29. 38
Use the URL
link to your
sign up form
throughout
your online
presence!

30. Agenda
41
1. What is an automation campaign?
2.How do you know if you should use one?
3. How to use it the right way
4.How to CreateYOUR OWN autoresponder
5. Next Steps

31. 44
5-DAYWELCOME SEQUENCE AUTOMATION PROGRAM
• Scripts to all 5 emails
• The psychology and strategy behind each email to better help you create
yours
• Access to 5 Facebook Livestreams where I cover the who, what, and why
questions of each email
• Access to a 90 minute live training where I review the entire welcome
sequence and share 3 other autoresponders I use to bring in automated
revenue